Wimpy SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Wimpy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wimpy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wimpy to benchmark its business & performance as compared to the competitors and industry. Wimpy is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wimpy competitors and includes Wimpy target market, segmentation, positioning & Unique Selling Proposition (USP).

Wimpy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wimpy Brand Analysis
Parent Company



Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

Enjoy every moment


A fast food chain serving  good quality, tastyburgers and other fast food

Wimpy STP
Wimpy Segmentation

People looking for a good burger restaurant

Wimpy Target Market

Kids and families in urban areas

Wimpy Positioning

A casual dining, burger restaurant chain serving tasty and good quality burgers

Wimpy SWOT Analysis
Wimpy Strengths

Below are the Strengths in the SWOT Analysis of Wimpy:

1.Global presence and international chain
2. Known for its good quality burgers
3. Special kids menu
4. Recent revamping of the brand

5.Innovative marketing campaigns like the ‘Braille Burger’

6.Numerous engagement activities and competitions for kids

Wimpy Weaknesses

Here are the weaknesses in the Wimpy SWOT Analysis:

1.Lack of advertising compared to the competitors
2.Limited penetration in developing countries

Wimpy Opportunities

Following are the Opportunities in Wimpy SWOT Analysis:

1.Advertise the fast food chain on different platforms
2.Expand in untapped markets, especially developing countries
3.Innovate with new items in the menu

Wimpy Threats

The threats in the SWOT Analysis of Wimpy are as mentioned:

1.Increase in cost of raw materials
2.Competition from bigger players in the market
3.Health consciousness amongst people

Wimpy Competition

Below are the top 4 Wimpy competitors:

2.Burger King
4.Wendys Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wimpy. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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