Wimpy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8278

SWOT Analysis of Wimpy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

Enjoy every moment


A fast food chain serving  good quality, tastyburgers and other fast food

Wimpy STP


People looking for a good burger restaurant

Target Group

Kids and families in urban areas


A casual dining, burger restaurant chain serving tasty and good quality burgers

Wimpy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wimpy. Strengths are:

1.Global presence and international chain
2. Known for its good quality burgers
3. Special kids menu
4. Recent revamping of the brand

5.Innovative marketing campaigns like the ‘Braille Burger’

6.Numerous engagement activities and competitions for kids


Here are the weaknesses of Wimpy :

1.Lack of advertising compared to the competitors
2.Limited penetration in developing countries


Following are the Opportunities of Wimpy :

1.Advertise the fast food chain on different platforms
2.Expand in untapped markets, especially developing countries
3.Innovate with new items in the menu


The threats of Wimpy are as mentioned :

1.Increase in cost of raw materials
2.Competition from bigger players in the market
3.Health consciousness amongst people

Wimpy Competition


Below are the 4 main Wimpy competitors :

2.Burger King
4.Wendys Company

The brandguide table above concludes the Wimpy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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