Wimpy SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Wimpy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wimpy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Wimpy is one of the leading brands in the food & beverages sector. The article below lists the Wimpy SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Wimpy

For Wimpy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wimpy Strengths

The strengths of Wimpy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Wimpy :

1.Global presence and international chain
2. Known for its good quality burgers
3. Special kids menu
4. Recent revamping of the brand

5.Innovative marketing campaigns like the ‘Braille Burger’

6.Numerous engagement activities and competitions for kids

Wimpy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wimpy SWOT Analysis:

1.Lack of advertising compared to the competitors
2.Limited penetration in developing countries

Read more about Wimpy

Wimpy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wimpy SWOT Analysis:

1.Advertise the fast food chain on different platforms
2.Expand in untapped markets, especially developing countries
3.Innovate with new items in the menu

Wimpy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wimpy are as mentioned:

1.Increase in cost of raw materials
2.Competition from bigger players in the market
3.Health consciousness amongst people

Wimpy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Wimpy:

2.Burger King
4.Wendys Company

Hence this concludes the Wimpy SWOT analysis.

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About Wimpy

Wimpy Overview
Parent Company



Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

Enjoy every moment


A fast food chain serving  good quality, tastyburgers and other fast food

Wimpy STP

People looking for a good burger restaurant

Target Market

Kids and families in urban areas


A casual dining, burger restaurant chain serving tasty and good quality burgers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wimpy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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