SWOT Analysis of Wimpy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Wimpy |
|
|
Parent Company |
Wimpy |
|
Category |
Fast Food Eating Joints |
|
Sector |
|
|
Tagline/ Slogan |
Enjoy every moment |
|
USP |
A fast food chain serving good quality, tastyburgers and other fast food |
|
Wimpy STP |
|
|
Segment |
People looking for a good burger restaurant |
|
Target Group |
Kids and families in urban areas |
|
Positioning |
A casual dining, burger restaurant chain serving tasty and good quality burgers |
|
Wimpy SWOT Analysis |
|
|
Strengths |
1.Global presence and international chain 5.Innovative marketing campaigns like the ‘Braille Burger’ 6.Numerous engagement activities and competitions for kids |
|
Weaknesses |
1.Lack of advertising compared to the competitors |
|
Opportunities |
1.Advertise the fast food chain on different platforms |
|
Threats |
1.Increase in cost of raw materials |
|
Wimpy Competition |
|
|
Competitors |
1.McDonald's |
The brandguide table above concludes the Wimpy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Wimpy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
