Wimpy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8886

SWOT analysis of Wimpy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wimpy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wimpy to benchmark its business & performance as compared to the competitors and industry. Wimpy is one of the leading brands in the food & beverages sector. The table below also lists the top Wimpy competitors and elaborates Wimpy market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wimpy SWOT, Competitors, Marketing STP & Brand analysis Table
Wimpy Brand Analysis
Parent Company

Wimpy

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

Enjoy every moment

USP

A fast food chain serving  good quality, tastyburgers and other fast food

Wimpy STP
Segment

People looking for a good burger restaurant

Target Group

Kids and families in urban areas

Positioning

A casual dining, burger restaurant chain serving tasty and good quality burgers

Wimpy SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wimpy. Strengths are:

1.Global presence and international chain
2. Known for its good quality burgers
3. Special kids menu
4. Recent revamping of the brand

5.Innovative marketing campaigns like the ‘Braille Burger’

6.Numerous engagement activities and competitions for kids

Weaknesses

Here are the weaknesses in the Wimpy SWOT Analysis:

1.Lack of advertising compared to the competitors
2.Limited penetration in developing countries

Opportunities

Following are the Opportunities in Wimpy SWOT Analysis:

1.Advertise the fast food chain on different platforms
2.Expand in untapped markets, especially developing countries
3.Innovate with new items in the menu

Threats

The threats in the SWOT Analysis of Wimpy are as mentioned:

1.Increase in cost of raw materials
2.Competition from bigger players in the market
3.Health consciousness amongst people

Wimpy Competition
Competitors

Below are the top 4 Wimpy competitors:

1.McDonald's
2.Burger King
3.Subway
4.Wendys Company

The brandguide table above concludes the Wimpy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wimpy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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