Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Wimpy analyses the brand by its strengths, weaknesses, opportunities & threats. In Wimpy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wimpy to benchmark its business & performance as compared to the competitors. Wimpy is one of the leading brands in the food & beverages sector.
The article below lists the Wimpy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wimpy SWOT Analysis:
For Wimpy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Wimpy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wimpy :
1.Global presence and international chain 2. Known for its good quality burgers 3. Special kids menu 4. Recent revamping of the brand
5.Innovative marketing campaigns like the ‘Braille Burger’
6.Numerous engagement activities and competitions for kids
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wimpy SWOT Analysis:
1.Lack of advertising compared to the competitors 2.Limited penetration in developing countries
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wimpy SWOT Analysis:
1.Advertise the fast food chain on different platforms 2.Expand in untapped markets, especially developing countries 3.Innovate with new items in the menu
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wimpy are as mentioned:
1.Increase in cost of raw materials 2.Competition from bigger players in the market 3.Health consciousness amongst people
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Wimpy:
A fast food chain serving good quality, tastyburgers and other fast food
People looking for a good burger restaurant
Kids and families in urban areas
A casual dining, burger restaurant chain serving tasty and good quality burgers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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