Barry Callebaut SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4297

SWOT Analysis of Barry Callebaut with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barry Callebaut

Parent Company

Barry Callebaut


Chocolate Manufacturer


Food and Beverages

Tagline/ Slogan

The world’s leading manufacturer of high quality cocoa and chocolate products


World’s largest manufacturer of premium quality cocoa and chocolate products



Manufacturers and artisans looking for premium quality chocolate

Target Group

Consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.


High quality, premium chocolate brand offering variety of products and services as a result of innovation and research

SWOT Analysis


1.World’s largest manufacturer of chocolates
2. An employee strength of about 9000 people
3. Popular gourmet brands like Callebaut, Cacao, Barry, Carma, Luijckx, Van Leer, Van Houten, Caprimo and Bensdrop
4. Strong customer base of consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.

5. Consumer products manufactured under the brand names -Sarotti, Jacques and Alprose

6.Services provided in the field of product development, processing , marketing, etc.

7.Innovation in product development like tooth-friendly chocolate, probiotic chocolates, chocolates with antioxidants, etc.

8.Strong R&D

9.’Chocolate academies’ around the world for training chefs, artisans, bakers, caterers, etc.

10.Organisation of numerous culinary competitions

11.Numerous awards and accolades

12.Numerous CSR activities in the field of children protection, environment protection, food safety, cocoa plantation support, etc.


1.The brand has limited brand awareness in the emerging economies which can be huge markets

2.Strong competitionfrom big industry players means limited market share growth


1.To increase its presence in consumer goods markets with in-house confectionery production
2.Acquisitions of competition
3.Continue with its research and innovation


1.Local chocolate manufacturers around the world
2.Euro zone crisis and the associated problems

4.Increase in cost of sugar, cocoa and other raw materials



2.Archer Daniels Midland Company (ADM)
3.Cargill Incorporated

The table above concludes the Barry Callebaut SWOT analysis along with its marketing and brand parameters.


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