Barry Callebaut SWOT Analysis

Barry Callebaut is one of the leading brands in the food & beverages sector. Barry Callebaut SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barry Callebaut:

Barry Callebaut Strengths

1. World’s largest manufacturer of chocolates
2. An employee strength of about 9000 people
3. Popular gourmet brands like Callebaut, Cacao, Barry, Carma, Luijckx, Van Leer, Van Houten, Caprimo and Bensdrop
4. Strong customer base of consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.
5. Consumer products manufactured under the brand names -Sarotti, Jacques and Alprose
6. Services provided in the field of product development, processing , marketing, etc.
7. Innovation in product development like tooth-friendly chocolate, probiotic chocolates, chocolates with antioxidants, etc.
8. Strong R&D
9. ’Chocolate academies’ around the world for training chefs, artisans, bakers, caterers, etc.
10. Organisation of numerous culinary competitions
11. Numerous awards and accolades
12. Numerous CSR activities in the field of children protection, environment protection, food safety, cocoa plantation support, etc.

Above are the strengths in the SWOT Analysis of Barry Callebaut. The strengths of Barry Callebaut looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Barry Callebaut Weaknesses

1. The brand has limited brand awareness in the emerging economies which can be huge markets
2. Strong competitionfrom big industry players means limited market share growth

These were the weaknesses in the Barry Callebaut SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Barry Callebaut Opportunities

1. To increase its presence in consumer goods markets with in-house confectionery production
2. Acquisitions of competition
3. Continue with its research and innovation

Above we covered the opportunities in Barry Callebaut SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Barry Callebaut Threats

1. Local chocolate manufacturers around the world
2. Euro zone crisis and the associated problems
3. Recession
4. Increase in cost of sugar, cocoa and other raw materials

The threats in the SWOT Analysis of Barry Callebaut are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Barry Callebaut SWOT analysis.

Continue reading more about the brand/company.

About Barry Callebaut

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Barry Callebaut. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: