Barry Callebaut SWOT Analysis, Competitors & USP

Barry Callebaut SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Barry Callebaut, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barry Callebaut to benchmark its business & performance as compared to the competitors, and make strategic improvements. Barry Callebaut is one of the leading brands in the food & beverages sector.

The article below lists the Barry Callebaut SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Barry Callebaut SWOT Analysis:

SWOT Analysis of Barry Callebaut

For Barry Callebaut, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Barry Callebaut Strengths

The strengths of Barry Callebaut looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Barry Callebaut :

1.World’s largest manufacturer of chocolates
2. An employee strength of about 9000 people
3. Popular gourmet brands like Callebaut, Cacao, Barry, Carma, Luijckx, Van Leer, Van Houten, Caprimo and Bensdrop
4. Strong customer base of consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.

5. Consumer products manufactured under the brand names -Sarotti, Jacques and Alprose

6.Services provided in the field of product development, processing , marketing, etc.

7.Innovation in product development like tooth-friendly chocolate, probiotic chocolates, chocolates with antioxidants, etc.

8.Strong R&D

9.’Chocolate academies’ around the world for training chefs, artisans, bakers, caterers, etc.

10.Organisation of numerous culinary competitions

11.Numerous awards and accolades

12.Numerous CSR activities in the field of children protection, environment protection, food safety, cocoa plantation support, etc.

Barry Callebaut Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Barry Callebaut SWOT Analysis:

1.The brand has limited brand awareness in the emerging economies which can be huge markets

2.Strong competitionfrom big industry players means limited market share growth

Barry Callebaut Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Barry Callebaut SWOT Analysis:

1.To increase its presence in consumer goods markets with in-house confectionery production
2.Acquisitions of competition
3.Continue with its research and innovation

Barry Callebaut Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Barry Callebaut are as mentioned:

1.Local chocolate manufacturers around the world
2.Euro zone crisis and the associated problems
3.Recession

4.Increase in cost of sugar, cocoa and other raw materials

Barry Callebaut Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Barry Callebaut:

1.Cadbury
2.Archer Daniels Midland Company (ADM)
3.Cargill Incorporated

Hence this concludes the Barry Callebaut SWOT analysis.

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About Barry Callebaut

Barry Callebaut Overview
Parent Company	Barry Callebaut
Category	Chocolate Manufacturer
Sector	Food & Beverages
Tagline/ Slogan	The world’s leading manufacturer of high quality cocoa and chocolate products
USP	World’s largest manufacturer of premium quality cocoa and chocolate products
Barry Callebaut STP
Segmentation	Manufacturers and artisans looking for premium quality chocolate
Target Market	Consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.
Positioning	High quality, premium chocolate brand offering variety of products and services as a result of innovation and research

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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