Barry Callebaut SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Barry Callebaut analyses the brand by its strengths, weaknesses, opportunities & threats. In Barry Callebaut SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barry Callebaut to benchmark its business & performance as compared to the competitors. Barry Callebaut is one of the leading brands in the food & beverages sector.

The table below lists the Barry Callebaut SWOT (Strengths, Weaknesses, Opportunities, Threats), top Barry Callebaut competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Barry Callebaut SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Barry Callebaut Brand Analysis
Parent Company

Barry Callebaut


Chocolate Manufacturer


Food & Beverages

Tagline/ Slogan

The world’s leading manufacturer of high quality cocoa and chocolate products


World’s largest manufacturer of premium quality cocoa and chocolate products

Barry Callebaut STP

Manufacturers and artisans looking for premium quality chocolate

Target Group

Consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.


High quality, premium chocolate brand offering variety of products and services as a result of innovation and research

SWOT Analysis of Barry Callebaut
Barry Callebaut Strengths

Below are the Strengths in the SWOT Analysis of Barry Callebaut:

1.World’s largest manufacturer of chocolates
2. An employee strength of about 9000 people
3. Popular gourmet brands like Callebaut, Cacao, Barry, Carma, Luijckx, Van Leer, Van Houten, Caprimo and Bensdrop
4. Strong customer base of consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.

5. Consumer products manufactured under the brand names -Sarotti, Jacques and Alprose

6.Services provided in the field of product development, processing , marketing, etc.

7.Innovation in product development like tooth-friendly chocolate, probiotic chocolates, chocolates with antioxidants, etc.

8.Strong R&D

9.’Chocolate academies’ around the world for training chefs, artisans, bakers, caterers, etc.

10.Organisation of numerous culinary competitions

11.Numerous awards and accolades

12.Numerous CSR activities in the field of children protection, environment protection, food safety, cocoa plantation support, etc.

Barry Callebaut Weaknesses

Here are the weaknesses in the Barry Callebaut SWOT Analysis:

1.The brand has limited brand awareness in the emerging economies which can be huge markets

2.Strong competitionfrom big industry players means limited market share growth

Barry Callebaut Opportunities

Following are the Opportunities in Barry Callebaut SWOT Analysis:

1.To increase its presence in consumer goods markets with in-house confectionery production
2.Acquisitions of competition
3.Continue with its research and innovation

Barry Callebaut Threats

The threats in the SWOT Analysis of Barry Callebaut are as mentioned:

1.Local chocolate manufacturers around the world
2.Euro zone crisis and the associated problems

4.Increase in cost of sugar, cocoa and other raw materials

Barry Callebaut Competition
Barry Callebaut Competitors

Below are the top 3 competitors of Barry Callebaut:

2.Archer Daniels Midland Company (ADM)
3.Cargill Incorporated

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Barry Callebaut. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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