Kinder Chocolate SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kinder Chocolate analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kinder Chocolate SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kinder Chocolate to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kinder Chocolate is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kinder Chocolate competitors and includes Kinder Chocolate target market, segmentation, positioning & Unique Selling Proposition (USP).

Kinder Chocolate SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kinder Chocolate Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Invented for kids, Approved by mums


A milk chocolate for kids, which is small in size and made with good quality ingredients

Kinder Chocolate STP
Kinder Chocolate Segmentation

Mothers looking for a good quality chocolate for their kids

Kinder Chocolate Target Market

Small children

Kinder Chocolate Positioning

A good quality, tasty,  milk chocolate which is specially made for kids

Kinder Chocolate SWOT Analysis
Kinder Chocolate Strengths

Below are the Strengths in the SWOT Analysis of Kinder Chocolate:

1.More than 60 years old brand
2. High Brand loyalty
3. Trusted brand by mothers for their children
4. Small in size for kids

5.Good quality ingredients, with the goodness of milk

6.Popular brand name

7.Popular parent brand-Ferrero

8.Globally marketed brand

9. Available in variety of packages, i.e. 4 to 40 bars

Kinder Chocolate Weaknesses

Here are the weaknesses in the Kinder Chocolate SWOT Analysis:

1.Lack of advertising in emerging markets
2.Lots of options available hence high brand switching

Kinder Chocolate Opportunities

Following are the Opportunities in Kinder Chocolate SWOT Analysis:

1.Tap the untapped markets like India
2.Growing concern about heating habits of kids
3.Advertise and market the product in all the markets

4.Sponsorship to events, shows and competition for kids

Kinder Chocolate Threats

The threats in the SWOT Analysis of Kinder Chocolate are as mentioned:

1.Competition from other chocolate brands
2.Rise in cost of raw materials like sugar

3.Inflation may cause fall in sales as chocolate in not a necessity

Kinder Chocolate Competition

Below are the top 5 Kinder Chocolate competitors:

1.Cadbury's Dairy Milk


3.3 musketeers

4.Kinder Bueno


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kinder Chocolate. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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