Published in Food & Beverages category by MBA Skool Team
Kinder Chocolate is one of the leading brands in the food & beverages sector. Kinder Chocolate SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kinder Chocolate:
Good quality ingredients, with the goodness of milk
Popular brand name
Popular parent brand-Ferrero
Globally marketed brand
Available in variety of packages, i.e. 4 to 40 bars
Above are the strengths in the SWOT Analysis of Kinder Chocolate. The strengths of Kinder Chocolate looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kinder Chocolate Weaknesses
Lack of advertising in emerging markets
Lots of options available hence high brand switching
These were the weaknesses in the Kinder Chocolate SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kinder Chocolate Opportunities
Tap the untapped markets like India
Growing concern about heating habits of kids
Advertise and market the product in all the markets
Sponsorship to events, shows and competition for kids
Above we covered the opportunities in Kinder Chocolate SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kinder Chocolate Threats
Competition from other chocolate brands
Rise in cost of raw materials like sugar
Inflation may cause fall in sales as chocolate in not a necessity
The threats in the SWOT Analysis of Kinder Chocolate are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A milk chocolate for kids, which is small in size and made with good quality ingredients
Kinder Chocolate STP
Mothers looking for a good quality chocolate for their kids
A good quality, tasty, milk chocolate which is specially made for kids
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