Kinder Chocolate SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kinder Chocolate analyses the brand by its strengths, weaknesses, opportunities & threats. In Kinder Chocolate SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kinder Chocolate to benchmark its business & performance as compared to the competitors. Kinder Chocolate is one of the leading brands in the food & beverages sector.

The article below lists the Kinder Chocolate SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kinder Chocolate competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Kinder Chocolate

Kinder Chocolate Overview
Parent Company

Ferrero

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Invented for kids, Approved by mums

USP

A milk chocolate for kids, which is small in size and made with good quality ingredients

Kinder Chocolate STP
Segmentation

Mothers looking for a good quality chocolate for their kids

Target Market

Small children

Positioning

A good quality, tasty,  milk chocolate which is specially made for kids

SWOT Analysis of Kinder Chocolate

For Kinder Chocolate, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Kinder Chocolate SWOT Analysis:

Kinder Chocolate Strengths

The strengths of Kinder Chocolate looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kinder Chocolate :

1.More than 60 years old brand
2. High Brand loyalty
3. Trusted brand by mothers for their children
4. Small in size for kids

5.Good quality ingredients, with the goodness of milk

6.Popular brand name

7.Popular parent brand-Ferrero

8.Globally marketed brand

9. Available in variety of packages, i.e. 4 to 40 bars

Kinder Chocolate Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kinder Chocolate SWOT Analysis:

1.Lack of advertising in emerging markets
2.Lots of options available hence high brand switching


Kinder Chocolate Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kinder Chocolate SWOT Analysis:

1.Tap the untapped markets like India
2.Growing concern about heating habits of kids
3.Advertise and market the product in all the markets

4.Sponsorship to events, shows and competition for kids


Kinder Chocolate Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kinder Chocolate are as mentioned:

1.Competition from other chocolate brands
2.Rise in cost of raw materials like sugar

3.Inflation may cause fall in sales as chocolate in not a necessity

Kinder Chocolate Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Kinder Chocolate:

1.Cadbury's Dairy Milk

2.Twix

3.3 musketeers

4.Kinder Bueno

5.Milka


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kinder Chocolate. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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