Kinder Chocolate SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kinder Chocolate, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kinder Chocolate to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kinder Chocolate is one of the leading brands in the food & beverages sector.
The article below lists the Kinder Chocolate SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kinder Chocolate SWOT Analysis:
In this article:
For Kinder Chocolate, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Kinder Chocolate looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kinder Chocolate :
1.More than 60 years old brand
2. High Brand loyalty
3. Trusted brand by mothers for their children
4. Small in size for kids
5.Good quality ingredients, with the goodness of milk
6.Popular brand name
7.Popular parent brand-Ferrero
8.Globally marketed brand
9. Available in variety of packages, i.e. 4 to 40 bars
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kinder Chocolate SWOT Analysis:
1.Lack of advertising in emerging markets
2.Lots of options available hence high brand switching
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kinder Chocolate SWOT Analysis:
1.Tap the untapped markets like India
2.Growing concern about heating habits of kids
3.Advertise and market the product in all the markets
4.Sponsorship to events, shows and competition for kids
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kinder Chocolate are as mentioned:
1.Competition from other chocolate brands
2.Rise in cost of raw materials like sugar
3.Inflation may cause fall in sales as chocolate in not a necessity
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Kinder Chocolate:
Hence this concludes the Kinder Chocolate SWOT analysis.
Continue reading more about the brand/company.
|Kinder Chocolate Overview|
Invented for kids, Approved by mums
A milk chocolate for kids, which is small in size and made with good quality ingredients
|Kinder Chocolate STP|
Mothers looking for a good quality chocolate for their kids
A good quality, tasty, milk chocolate which is specially made for kids
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kinder Chocolate. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us