Kinder Chocolate SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13920

SWOT Analysis of Kinder Chocolate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kinder Chocolate

Parent Company





Food & Beverages

Tagline/ Slogan

Invented for kids, Approved by mums


A milk chocolate for kids, which is small in size and made with good quality ingredients

Kinder Chocolate STP


Mothers looking for a good quality chocolate for their kids

Target Group

Small children


A good quality, tasty,  milk chocolate which is specially made for kids

Kinder Chocolate SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kinder Chocolate :

1.More than 60 years old brand
2. High Brand loyalty
3. Trusted brand by mothers for their children
4. Small in size for kids

5.Good quality ingredients, with the goodness of milk

6.Popular brand name

7.Popular parent brand-Ferrero

8.Globally marketed brand

9. Available in variety of packages, i.e. 4 to 40 bars


1.Lack of advertising in emerging markets
2.Lots of options available hence high brand switching


1.Tap the untapped markets like India
2.Growing concern about heating habits of kids
3.Advertise and market the product in all the markets

4.Sponsorship to events, shows and competition for kids


1.Competition from other chocolate brands
2.Rise in cost of raw materials like sugar

3.Inflation may cause fall in sales as chocolate in not a necessity

Kinder Chocolate Competition


Below are the 5 main Kinder Chocolate competitors :

1.Cadbury's Dairy Milk


3.3 musketeers

4.Kinder Bueno


The brandguide table above concludes the Kinder Chocolate SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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