Sundrop SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sundrop analyses the brand by its strengths, weaknesses, opportunities & threats. In Sundrop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sundrop to benchmark its business & performance as compared to the competitors. Sundrop is one of the leading brands in the food & beverages sector.

The table below lists the Sundrop SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sundrop competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).


Parent Company

Agro Tech Foods


Cooking oil


Food & Beverages

Tagline/ Slogan

The healthy oil for healthy people


Low cholesterol edible oil

Sundrop STP

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people


Healthy cooking oil

SWOT Analysis of Sundrop
Sundrop Strengths

Below are the Strengths in the SWOT Analysis of Sundrop:

1. Dominant player and largest seller of edible oil

2.Uses health platform

3.mass market for edible oil through its low priced brand Crystal

Sundrop Weaknesses

Here are the weaknesses in the Sundrop SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

Sundrop Opportunities

Following are the Opportunities in Sundrop SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Sundrop Threats

The threats in the SWOT Analysis of Sundrop are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sundrop Competition
Sundrop Competitors

Below are the top 6 competitors of Sundrop:

1.Fortune Brands


3.Nature Fresh




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sundrop. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin