Sundrop SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7630

SWOT analysis of Sundrop analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sundrop is one of the leading brands in the food & beverages sector. The table below also lists the top Sundrop competitors and elaborates Sundrop segmentation, targeting, positioning & USP.


Parent Company

Agro Tech Foods


Cooking oil


Food & Beverages

Tagline/ Slogan

The healthy oil for healthy people


Low cholesterol edible oil

Sundrop STP


Health conscious adults

Target Group

All age groups, middle and high income, health conscious people


Healthy cooking oil

Sundrop SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sundrop. Strengths are:

1. Dominant player and largest seller of edible oil

2.Uses health platform

3.mass market for edible oil through its low priced brand Crystal


Here are the weaknesses in the Sundrop SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand


Following are the Opportunities in Sundrop SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing


The threats in the SWOT Analysis of Sundrop are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sundrop Competition


Below are the top 6 Sundrop competitors:

1.Fortune Brands


3.Nature Fresh




The brandguide table above concludes the Sundrop SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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