Sundrop SWOT Analysis
Sundrop is one of the leading brands in the food & beverages sector. Sundrop SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sundrop:
Quick Glance:
Sundrop Strengths
- Dominant player and largest seller of edible oil
- Uses health platform
- mass market for edible oil through its low priced brand Crystal
Above are the strengths in the SWOT Analysis of Sundrop. The strengths of Sundrop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sundrop Weaknesses
- Limited market penetration in edible oil market.
- Rural area
- Limited market penetration in food processing industry
- Price of product is slightly high that affect the demand
These were the weaknesses in the Sundrop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sundrop Opportunities
- Sharp increases in demand of branded oil
- High market awareness in metropolitan city of branded oil
- Health conscious people increasing
Above we covered the opportunities in Sundrop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sundrop Threats
- The treats of low price competition
- A large number of domestic as well as multinational players
- Highly competitive industry
The threats in the SWOT Analysis of Sundrop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sundrop SWOT analysis.
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About Sundrop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Sundrop |
| Parent Company |
Agro Tech Foods |
|---|---|
| Category |
Cooking oil |
| Sector | |
| Tagline/ Slogan |
The healthy oil for healthy people |
| USP |
Low cholesterol edible oil |
| Sundrop STP | |
| Segmentation |
Health conscious adults |
| Target Market |
All age groups, middle and high income, health conscious people |
| Positioning |
Healthy cooking oil |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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