Sundrop SWOT Analysis, Competitors & USP

Sundrop SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sundrop, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sundrop to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sundrop is one of the leading brands in the food & beverages sector.

The article below lists the Sundrop SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sundrop SWOT Analysis:

SWOT Analysis of Sundrop

For Sundrop, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sundrop Strengths

The strengths of Sundrop looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sundrop :

1. Dominant player and largest seller of edible oil

2.Uses health platform

3.mass market for edible oil through its low priced brand Crystal

Sundrop Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sundrop SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

Sundrop Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sundrop SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Sundrop Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sundrop are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sundrop Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Sundrop:

1.Fortune Brands

2.Dhara

3.Nature Fresh

4.Saffola

5.Sweekar

6.Sampriti

Hence this concludes the Sundrop SWOT analysis.

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About Sundrop

	Sundrop
Parent Company	Agro Tech Foods
Category	Cooking oil
Sector	Food & Beverages
Tagline/ Slogan	The healthy oil for healthy people
USP	Low cholesterol edible oil
Sundrop STP
Segmentation	Health conscious adults
Target Market	All age groups, middle and high income, health conscious people
Positioning	Healthy cooking oil

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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