Sundrop SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sundrop analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sundrop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sundrop to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sundrop is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sundrop competitors and includes Sundrop target market, segmentation, positioning & Unique Selling Proposition (USP).

Sundrop

Parent Company

Agro Tech Foods

Category

Cooking oil

Sector

Food & Beverages

Tagline/ Slogan

The healthy oil for healthy people

USP

Low cholesterol edible oil

Sundrop STP
Sundrop Segmentation

Health conscious adults

Sundrop Target Market

All age groups, middle and high income, health conscious people

Sundrop Positioning

Healthy cooking oil

Sundrop SWOT Analysis
Sundrop Strengths

Below are the Strengths in the SWOT Analysis of Sundrop:

1. Dominant player and largest seller of edible oil

2.Uses health platform

3.mass market for edible oil through its low priced brand Crystal

Sundrop Weaknesses

Here are the weaknesses in the Sundrop SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

Sundrop Opportunities

Following are the Opportunities in Sundrop SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Sundrop Threats

The threats in the SWOT Analysis of Sundrop are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sundrop Competition
Competitors

Below are the top 6 Sundrop competitors:

1.Fortune Brands

2.Dhara

3.Nature Fresh

4.Saffola

5.Sweekar

6.Sampriti


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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