Sundrop SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7628

SWOT analysis of Sundrop analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sundrop is one of the leading brands in the food & beverages sector. The table below also lists the top Sundrop competitors and elaborates Sundrop segmentation, targeting, positioning & USP.

Sundrop

Parent Company

Agro Tech Foods

Category

Cooking oil

Sector

Food & Beverages

Tagline/ Slogan

The healthy oil for healthy people

USP

Low cholesterol edible oil

Sundrop STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

Healthy cooking oil

Sundrop SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sundrop. Strengths are:

1. Dominant player and largest seller of edible oil

2.Uses health platform

3.mass market for edible oil through its low priced brand Crystal

Weaknesses

Here are the weaknesses in the Sundrop SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

Opportunities

Following are the Opportunities in Sundrop SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Threats

The threats in the SWOT Analysis of Sundrop are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sundrop Competition

Competitors

Below are the top 6 Sundrop competitors:

1.Fortune Brands

2.Dhara

3.Nature Fresh

4.Saffola

5.Sweekar

6.Sampriti


The brandguide table above concludes the Sundrop SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Sundrop. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: