Diet Coke SWOT Analysis, Competitors & USP
SWOT analysis of Diet Coke analyses the brand by its strengths, weaknesses, opportunities & threats. In Diet Coke SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Diet Coke to benchmark its business & performance as compared to the competitors. Diet Coke is one of the leading brands in the food & beverages sector.
The table below lists the Diet Coke SWOT (Strengths, Weaknesses, Opportunities, Threats), top Diet Coke competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Diet Coke Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Live it Light |
| USP |
World's 3rd largest selling soft drink |
| Diet Coke STP | |
| Segment |
For all people seeking a soft drink for regular occasions, parties |
| Target Group |
All age groups Lower, middle and upper class health conscious people |
| Positioning |
Tasty no calorie soft drink |
| SWOT Analysis of Diet Coke | |
| Diet Coke Strengths |
Below are the Strengths in the SWOT Analysis of Diet Coke: 1.Excellent branding and advertising 2.No Sugar so safe for health conscious and diabetic people. 3.Excellent distribution and availability |
| Diet Coke Weaknesses |
Here are the weaknesses in the Diet Coke SWOT Analysis: 1.Aerated drinks not popular with health conscious people |
| Diet Coke Opportunities |
Following are the Opportunities in Diet Coke SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Diet Coke Threats |
The threats in the SWOT Analysis of Diet Coke are as mentioned: 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
| Diet Coke Competition | |
| Diet Coke Competitors |
Below are the top 2 competitors of Diet Coke: 1. Diet Pepsi 2. Pepsi Max |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diet Coke. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
