Diet Coke SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Diet Coke analyses the brand by its strengths, weaknesses, opportunities & threats. In Diet Coke SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Diet Coke to benchmark its business & performance as compared to the competitors. Diet Coke is one of the leading brands in the food & beverages sector.

The table below lists the Diet Coke SWOT (Strengths, Weaknesses, Opportunities, Threats), top Diet Coke competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Diet Coke SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Diet Coke Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Live it Light


World's 3rd largest selling soft drink

Diet Coke STP

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class health conscious people


Tasty no calorie soft drink

SWOT Analysis of Diet Coke
Diet Coke Strengths

Below are the Strengths in the SWOT Analysis of Diet Coke:

1.Excellent branding and advertising

2.No Sugar so safe for health conscious and diabetic people.

3.Excellent distribution and availability

Diet Coke Weaknesses

Here are the weaknesses in the Diet Coke SWOT Analysis:

1.Aerated drinks not popular with health conscious people

Diet Coke Opportunities

Following are the Opportunities in Diet Coke SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Diet Coke Threats

The threats in the SWOT Analysis of Diet Coke are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Diet Coke Competition
Diet Coke Competitors

Below are the top 2 competitors of Diet Coke:

1. Diet Pepsi

2. Pepsi Max

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diet Coke. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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