Published in Food & Beverages category by MBA Skool Team
Diet Coke is one of the leading brands in the food & beverages sector. Diet Coke SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Diet Coke:
No Sugar so safe for health conscious and diabetic people.
Excellent distribution and availability
Above are the strengths in the SWOT Analysis of Diet Coke. The strengths of Diet Coke looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Diet Coke Weaknesses
Aerated drinks not popular with health conscious people
These were the weaknesses in the Diet Coke SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Diet Coke Opportunities
Leverage successful brand Coca Cola
Buy out competition
More Brand recognition
Above we covered the opportunities in Diet Coke SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Diet Coke Threats
Threat from other aerated drinks competitors
Threat from substitutes like fruit juices
Boycott from health conscious people
The threats in the SWOT Analysis of Diet Coke are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class health conscious people
Tasty no calorie soft drink
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