SWOT analysis of Diet Coke analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Diet Coke SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Diet Coke to benchmark its business & performance as compared to the competitors and industry. As of 2020, Diet Coke is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Diet Coke competitors and includes Diet Coke target market, segmentation, positioning & Unique Selling Proposition (USP).
| Diet Coke Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Live it Light |
| USP |
World's 3rd largest selling soft drink |
| Diet Coke STP | |
| Diet Coke Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Diet Coke Target Market |
All age groups Lower, middle and upper class health conscious people |
| Diet Coke Positioning |
Tasty no calorie soft drink |
| Diet Coke SWOT Analysis | |
| Diet Coke Strengths |
Below are the Strengths in the SWOT Analysis of Diet Coke: 1.Excellent branding and advertising 2.No Sugar so safe for health conscious and diabetic people. 3.Excellent distribution and availability |
| Diet Coke Weaknesses |
Here are the weaknesses in the Diet Coke SWOT Analysis: 1.Aerated drinks not popular with health conscious people |
| Diet Coke Opportunities |
Following are the Opportunities in Diet Coke SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Diet Coke Threats |
The threats in the SWOT Analysis of Diet Coke are as mentioned: 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
| Diet Coke Competition | |
| Competitors |
Below are the top 2 Diet Coke competitors: 1. Diet Pepsi 2. Pepsi Max |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diet Coke. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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