Diet Coke SWOT Analysis
Diet Coke is one of the leading brands in the food & beverages sector. Diet Coke SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Diet Coke:
Quick Glance:
Diet Coke Strengths
- Excellent branding and advertising
- No Sugar so safe for health conscious and diabetic people.
- Excellent distribution and availability
Above are the strengths in the SWOT Analysis of Diet Coke. The strengths of Diet Coke looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Diet Coke Weaknesses
- Aerated drinks not popular with health conscious people
These were the weaknesses in the Diet Coke SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Diet Coke Opportunities
- Leverage successful brand Coca Cola
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Diet Coke SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Diet Coke Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of Diet Coke are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Diet Coke SWOT analysis.
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About Diet Coke
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Diet Coke Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Live it Light |
| USP |
World's 3rd largest selling soft drink |
| Diet Coke STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class health conscious people |
| Positioning |
Tasty no calorie soft drink |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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