Sprite SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10544

SWOT Analysis of Sprite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

The spark; Sprite bujhae pyaas, baki sab bakwaas; University of freshology; Obey your thirst


Sprite has a unique lemon based flavor

Sprite STP


For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Sprite as a beverage is for uncomplicated and fashionable youth

Sprite SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sprite :

1.Sprite has excellent branding and advertising

2.Excellent distribution of Sprite, which means good availability

3. Strong backing on parent brand means it has global presence

4. Strong legacy since its inception in 1961

5. Sprite has good brand presence due to ad campaigns on TVCs, print media, online ads and OOH

6. Sponsorship of lifestyle and cultural events increases the brand's presence

7. Sprite has got several variants like Sprite Zero, Sprite Lemon etc


1. Aerated drinks not popular with health conscious people

2. Intense competition means limited market share growth for Sprite


1. Leverage successful brand Coca Cola worlwide

2. Sprite can advertise more to building a strong connect with the customers

3. Buying out competition can ensure growth in the market

4. Engaging customers through online competitions, events etc can boost Sprite's business


1.Threat from other aerated drinks competitors means reduced market share for Sprite

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

4. Being an international brand, constant vigilance from food regulatory bodies

Sprite Competition


Below are the 2 main Sprite competitors :

1. 7UP

2. Mountain Dew

The brandguide table above concludes the Sprite SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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