Sprite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sprite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sprite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sprite to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sprite is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sprite competitors and includes Sprite target market, segmentation, positioning & Unique Selling Proposition (USP).

Sprite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sprite Brand Analysis
Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

The spark; Sprite bujhae pyaas, baki sab bakwaas; University of freshology; Obey your thirst

USP

Sprite has a unique lemon based flavor

Sprite STP
Sprite Segmentation

For all people seeking a soft drink for regular occasions, parties

Sprite Target Market

All age groups Lower, middle and upper class people

Sprite Positioning

Sprite as a beverage is for uncomplicated and fashionable youth

Sprite SWOT Analysis
Sprite Strengths

Below are the Strengths in the SWOT Analysis of Sprite:

1.Sprite has excellent branding and advertising

2.Excellent distribution of Sprite, which means good availability

3. Strong backing on parent brand means it has global presence

4. Strong legacy since its inception in 1961

5. Sprite has good brand presence due to ad campaigns on TVCs, print media, online ads and OOH

6. Sponsorship of lifestyle and cultural events increases the brand's presence

7. Sprite has got several variants like Sprite Zero, Sprite Lemon etc

Sprite Weaknesses

Here are the weaknesses in the Sprite SWOT Analysis:

1. Aerated drinks not popular with health conscious people

2. Intense competition means limited market share growth for Sprite

Sprite Opportunities

Following are the Opportunities in Sprite SWOT Analysis:

1. Leverage successful brand Coca Cola worlwide

2. Sprite can advertise more to building a strong connect with the customers

3. Buying out competition can ensure growth in the market

4. Engaging customers through online competitions, events etc can boost Sprite's business

Sprite Threats

The threats in the SWOT Analysis of Sprite are as mentioned:

1.Threat from other aerated drinks competitors means reduced market share for Sprite

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

4. Being an international brand, constant vigilance from food regulatory bodies

Sprite Competition
Competitors

Below are the top 2 Sprite competitors:

1. 7UP

2. Mountain Dew


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sprite. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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