Sprite SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Sprite is one of the leading brands in the food & beverages sector. Sprite SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sprite:

Sprite Strengths

  1. Sprite has excellent branding and advertising
  2. Excellent distribution of Sprite, which means good availability
  3. Strong backing on parent brand means it has global presence
  4. Strong legacy since its inception in 1961
  5.  Sprite has good brand presence due to ad campaigns on TVCs, print media, online ads and OOH
  6. Sponsorship of lifestyle and cultural events increases the brand's presence
  7.  Sprite has got several variants like Sprite Zero, Sprite Lemon etc

Above are the strengths in the SWOT Analysis of Sprite. The strengths of Sprite looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sprite Weaknesses

  1. Aerated drinks not popular with health conscious people
  2. Intense competition means limited market share growth for Sprite

These were the weaknesses in the Sprite SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sprite Opportunities

  1. Leverage successful brand Coca Cola worlwide
  2. Sprite can advertise more to building a strong connect with the customers
  3. Buying out competition can ensure growth in the market
  4. Engaging customers through online competitions, events etc can boost Sprite's business

Above we covered the opportunities in Sprite SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sprite Threats

  1. Threat from other aerated drinks competitors means reduced market share for Sprite
  2. Threat from substitutes like fruit juices
  3. Boycott from health conscious people
  4. Being an international brand, constant vigilance from food regulatory bodies

The threats in the SWOT Analysis of Sprite are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sprite SWOT analysis.

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About Sprite

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sprite Overview
Parent Company

Coca Cola
Category

Beverage
Sector

Food & Beverages
Tagline/ Slogan

The spark; Sprite bujhae pyaas, baki sab bakwaas; University of freshology; Obey your thirst
USP

Sprite has a unique lemon based flavor
Sprite STP
Segmentation

For all people seeking a soft drink for regular occasions, parties
Target Market

All age groups Lower, middle and upper class people
Positioning

Sprite as a beverage is for uncomplicated and fashionable youth


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sprite. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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