Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Sprite analyses the brand by its strengths, weaknesses, opportunities & threats. In Sprite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sprite to benchmark its business & performance as compared to the competitors. Sprite is one of the leading brands in the food & beverages sector.
The article below lists the Sprite SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sprite SWOT Analysis:
For Sprite, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Sprite looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sprite :
1.Sprite has excellent branding and advertising
2.Excellent distribution of Sprite, which means good availability
3. Strong backing on parent brand means it has global presence
4. Strong legacy since its inception in 1961
5. Sprite has good brand presence due to ad campaigns on TVCs, print media, online ads and OOH
6. Sponsorship of lifestyle and cultural events increases the brand's presence
7. Sprite has got several variants like Sprite Zero, Sprite Lemon etc
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sprite SWOT Analysis:
1. Aerated drinks not popular with health conscious people
2. Intense competition means limited market share growth for Sprite
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sprite SWOT Analysis:
1. Leverage successful brand Coca Cola worlwide
2. Sprite can advertise more to building a strong connect with the customers
3. Buying out competition can ensure growth in the market
4. Engaging customers through online competitions, events etc can boost Sprite's business
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sprite are as mentioned:
1.Threat from other aerated drinks competitors means reduced market share for Sprite
2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
4. Being an international brand, constant vigilance from food regulatory bodies
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Sprite:
The spark; Sprite bujhae pyaas, baki sab bakwaas; University of freshology; Obey your thirst
Sprite has a unique lemon based flavor
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class people
Sprite as a beverage is for uncomplicated and fashionable youth
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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