Sprite SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11828

SWOT analysis of Sprite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sprite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sprite to benchmark its business & performance as compared to the competitors and industry. Sprite is one of the leading brands in the food & beverages sector. The table below also lists the top Sprite competitors and elaborates Sprite market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sprite SWOT, Competitors, Marketing STP & Brand analysis Table
Sprite Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

The spark; Sprite bujhae pyaas, baki sab bakwaas; University of freshology; Obey your thirst


Sprite has a unique lemon based flavor

Sprite STP

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Sprite as a beverage is for uncomplicated and fashionable youth

Sprite SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sprite. Strengths are:

1.Sprite has excellent branding and advertising

2.Excellent distribution of Sprite, which means good availability

3. Strong backing on parent brand means it has global presence

4. Strong legacy since its inception in 1961

5. Sprite has good brand presence due to ad campaigns on TVCs, print media, online ads and OOH

6. Sponsorship of lifestyle and cultural events increases the brand's presence

7. Sprite has got several variants like Sprite Zero, Sprite Lemon etc


Here are the weaknesses in the Sprite SWOT Analysis:

1. Aerated drinks not popular with health conscious people

2. Intense competition means limited market share growth for Sprite


Following are the Opportunities in Sprite SWOT Analysis:

1. Leverage successful brand Coca Cola worlwide

2. Sprite can advertise more to building a strong connect with the customers

3. Buying out competition can ensure growth in the market

4. Engaging customers through online competitions, events etc can boost Sprite's business


The threats in the SWOT Analysis of Sprite are as mentioned:

1.Threat from other aerated drinks competitors means reduced market share for Sprite

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

4. Being an international brand, constant vigilance from food regulatory bodies

Sprite Competition

Below are the top 2 Sprite competitors:

1. 7UP

2. Mountain Dew

The brandguide table above concludes the Sprite SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sprite. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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