Minute Maid SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11529
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SWOT Analysis of Minute Maid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Minute Maid

Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Feel the Orange feel the pulp

USP

Real fruit extract

Minute Maid STP

Segment

Fruit based beverage

Target Group

Youth of Lower, middle income

Positioning

Real fruit extract

Minute Maid SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1.Slightly higher price

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Minute Maid Competition

Competitors

1.Onjus

2.Delmonte Juice

3.Tropicana


The brandguide table above concludes the Minute Maid SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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