Minute Maid SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14534

SWOT analysis of Minute Maid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Minute Maid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Minute Maid to benchmark its business & performance as compared to the competitors and industry. Minute Maid is one of the leading brands in the food & beverages sector. The table below also lists the top Minute Maid competitors and elaborates Minute Maid market segmentation, target group, positioning & Unique Selling Proposition (USP).

Minute Maid SWOT, Competitors, Marketing STP & Brand analysis Table
Minute Maid Brand Analysis
Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Feel the Orange feel the pulp

USP

Real fruit extract

Minute Maid STP
Segment

Fruit based beverage

Target Group

Youth of Lower, middle income

Positioning

Real fruit extract

Minute Maid SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Minute Maid. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

Here are the weaknesses in the Minute Maid SWOT Analysis:

1.Slightly higher price

Opportunities

Following are the Opportunities in Minute Maid SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

The threats in the SWOT Analysis of Minute Maid are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Minute Maid Competition
Competitors

Below are the top 3 Minute Maid competitors:

1.Onjus

2.Delmonte Juice

3.Tropicana

The brandguide table above concludes the Minute Maid SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Minute Maid. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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