Minute Maid SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Minute Maid analyses the brand by its strengths, weaknesses, opportunities & threats. In Minute Maid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Minute Maid to benchmark its business & performance as compared to the competitors. Minute Maid is one of the leading brands in the food & beverages sector.

The table below lists the Minute Maid SWOT (Strengths, Weaknesses, Opportunities, Threats), top Minute Maid competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Minute Maid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Minute Maid Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Feel the Orange feel the pulp


Real fruit extract

Minute Maid STP

Fruit based beverage

Target Group

Youth of Lower, middle income


Real fruit extract

SWOT Analysis of Minute Maid
Minute Maid Strengths

Below are the Strengths in the SWOT Analysis of Minute Maid:

1.Excellent branding and advertising

2.Excellent distribution and availability

Minute Maid Weaknesses

Here are the weaknesses in the Minute Maid SWOT Analysis:

1.Slightly higher price

Minute Maid Opportunities

Following are the Opportunities in Minute Maid SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Minute Maid Threats

The threats in the SWOT Analysis of Minute Maid are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Minute Maid Competition
Minute Maid Competitors

Below are the top 3 competitors of Minute Maid:


2.Delmonte Juice


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Minute Maid. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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