Minute Maid SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Minute Maid is one of the leading brands in the food & beverages sector. Minute Maid SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Minute Maid:

Minute Maid Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability

Above are the strengths in the SWOT Analysis of Minute Maid. The strengths of Minute Maid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Minute Maid Weaknesses

  1. Slightly higher price

These were the weaknesses in the Minute Maid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Minute Maid Opportunities

  1. Leverage successful brand Coca Cola
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition

Above we covered the opportunities in Minute Maid SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Minute Maid Threats

  1. Threat from other drinks competitors
  2. Threat from substitutes like fruit juices

The threats in the SWOT Analysis of Minute Maid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Minute Maid SWOT analysis.

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About Minute Maid

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Minute Maid Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Feel the Orange feel the pulp


Real fruit extract

Minute Maid STP

Fruit based beverage

Target Market

Youth of Lower, middle income


Real fruit extract

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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