Minute Maid SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Minute Maid SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Minute Maid, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Minute Maid to benchmark its business & performance as compared to the competitors, and make strategic improvements. Minute Maid is one of the leading brands in the food & beverages sector.

The article below lists the Minute Maid SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Minute Maid SWOT Analysis:

SWOT Analysis of Minute Maid

For Minute Maid, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Minute Maid Strengths

The strengths of Minute Maid looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Minute Maid :

1.Excellent branding and advertising

2.Excellent distribution and availability

Minute Maid Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Minute Maid SWOT Analysis:

1.Slightly higher price


Minute Maid Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Minute Maid SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Minute Maid Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Minute Maid are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices


Minute Maid Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Minute Maid:

1.Onjus

2.Delmonte Juice

3.Tropicana

Hence this concludes the Minute Maid SWOT analysis.

Continue reading more about the brand/company.

About Minute Maid

Minute Maid Overview
Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Feel the Orange feel the pulp

USP

Real fruit extract

Minute Maid STP
Segmentation

Fruit based beverage

Target Market

Youth of Lower, middle income

Positioning

Real fruit extract


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Minute Maid. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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