Minute Maid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Minute Maid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Minute Maid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Minute Maid to benchmark its business & performance as compared to the competitors and industry. As of 2020, Minute Maid is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Minute Maid competitors and includes Minute Maid target market, segmentation, positioning & Unique Selling Proposition (USP).

Minute Maid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Minute Maid Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Feel the Orange feel the pulp


Real fruit extract

Minute Maid STP
Minute Maid Segmentation

Fruit based beverage

Minute Maid Target Market

Youth of Lower, middle income

Minute Maid Positioning

Real fruit extract

Minute Maid SWOT Analysis
Minute Maid Strengths

Below are the Strengths in the SWOT Analysis of Minute Maid:

1.Excellent branding and advertising

2.Excellent distribution and availability

Minute Maid Weaknesses

Here are the weaknesses in the Minute Maid SWOT Analysis:

1.Slightly higher price

Minute Maid Opportunities

Following are the Opportunities in Minute Maid SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Minute Maid Threats

The threats in the SWOT Analysis of Minute Maid are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Minute Maid Competition

Below are the top 3 Minute Maid competitors:


2.Delmonte Juice


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Minute Maid. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin