Dabur Real Juice SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 19130

SWOT analysis of Dabur Real Juice analyses the brand/company with its strengths, weaknesses, opportunities & threats. Dabur Real Juice is one of the leading brands in the food & beverages sector. In addition to SWOT Analysis, the table below also lists the top Dabur Real Juice competitors and elaborates Dabur Real Juice segmentation, targeting, positioning & USP.

Real Juice

Parent Company

Dabur

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

My Real Fruit Power

USP

Fruit flavored health drink

Dabur Real Juice STP

Segment

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

A fruit juice made from real fruits

Dabur Real Juice SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Real Juice. Strengths are:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

Here are the weaknesses in the Dabur Real Juice SWOT Analysis:

1.Slightly higher priced

Opportunities

Following are the Opportunities in Dabur Real Juice SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

The threats in the SWOT Analysis of Dabur Real Juice are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Dabur Real Juice Competition

Competitors

Below are the top 2 Dabur Real Juice competitors:

1.Onjus

2.Minute Maid


The brandguide table above concludes the Dabur Real Juice SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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