Dabur Real Juice SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 17430
Advertisements

SWOT Analysis of Dabur Real Juice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Real Juice

Parent Company

Dabur

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

My Real Fruit Power

USP

Fruit flavored health drink

Dabur Real Juice STP

Segment

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

A fruit juice made from real fruits

Dabur Real Juice SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Real Juice :

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Slightly higher priced

Opportunities

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Dabur Real Juice Competition

Competitors

Below are the 2 main Dabur Real Juice competitors :

1.Onjus

2.Minute Maid


The brandguide table above concludes the Dabur Real Juice SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Dabur Real Juice. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: