Dabur Real Juice SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dabur Real Juice analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Real Juice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Real Juice to benchmark its business & performance as compared to the competitors and industry. Dabur Real Juice is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Real Juice competitors and includes Dabur Real Juice target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Real Juice SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Real Juice Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

My Real Fruit Power


Fruit flavored health drink

Dabur Real Juice STP
Dabur Real Juice Segmentation

For all people seeking a healthy fruit based drink for regular occasions, parties

Dabur Real Juice Target Market

All age groups Lower, middle and upper class people

Dabur Real Juice Positioning

A fruit juice made from real fruits

Dabur Real Juice SWOT Analysis
Dabur Real Juice Strengths

Below are the Strengths in the SWOT Analysis of Dabur Real Juice:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Real Juice Weaknesses

Here are the weaknesses in the Dabur Real Juice SWOT Analysis:

1.Slightly higher priced

Dabur Real Juice Opportunities

Following are the Opportunities in Dabur Real Juice SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Dabur Real Juice Threats

The threats in the SWOT Analysis of Dabur Real Juice are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Dabur Real Juice Competition

Below are the top 2 Dabur Real Juice competitors:


2.Minute Maid

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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