Dabur Real Juice SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dabur Real Juice analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Real Juice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Real Juice to benchmark its business & performance as compared to the competitors. Dabur Real Juice is one of the leading brands in the food & beverages sector.

The table below lists the Dabur Real Juice SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Real Juice competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Real Juice SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Real Juice Brand Analysis
Parent Company

Dabur

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

My Real Fruit Power

USP

Fruit flavored health drink

Dabur Real Juice STP
Segment

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

A fruit juice made from real fruits

SWOT Analysis of Dabur Real Juice
Dabur Real Juice Strengths

Below are the Strengths in the SWOT Analysis of Dabur Real Juice:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Real Juice Weaknesses

Here are the weaknesses in the Dabur Real Juice SWOT Analysis:

1.Slightly higher priced

Dabur Real Juice Opportunities

Following are the Opportunities in Dabur Real Juice SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Dabur Real Juice Threats

The threats in the SWOT Analysis of Dabur Real Juice are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Dabur Real Juice Competition
Dabur Real Juice Competitors

Below are the top 2 competitors of Dabur Real Juice:

1.Onjus

2.Minute Maid


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Real Juice. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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