SWOT Analysis of Kwality Walls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Kwality Walls |
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Parent Company |
HUL |
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Category |
Food Product |
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Sector |
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Tagline/ Slogan |
A treat for every occasion |
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USP |
Lots of varieties like Cornetto, Feast |
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Kwality Walls STP |
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Segment |
Quality conscious children and adults |
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Target Group |
Kids and youth |
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Positioning |
An ice-cream to celebrate happy moments in life |
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Kwality Walls SWOT Analysis |
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Strengths |
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability 4.Lots of flavors and varieties available |
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Weaknesses |
1. Food products have a limited shelf life |
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Opportunities |
1.Better and newer flavors |
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Threats |
1.Threat from existing ice-cream brands 2.Local Kulfis |
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Kwality Walls Competition |
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Competitors |
2.Baskin Robbins |
The brandguide table above concludes the Kwality Walls SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Kwality Walls. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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