Kwality Walls SWOT Analysis, Competitors & USP
Kwality Walls SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kwality Walls, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kwality Walls to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kwality Walls is one of the leading brands in the food & beverages sector.
The article below lists the Kwality Walls SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kwality Walls SWOT Analysis:
In this article:
SWOT Analysis of Kwality Walls
For Kwality Walls, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Kwality Walls Strengths
The strengths of Kwality Walls looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kwality Walls :
1. Strong brand name
2.Excellent advertising and visibility
3.Good product distribution and availability
4.Lots of flavors and varieties available
Kwality Walls Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kwality Walls SWOT Analysis:
1. Food products have a limited shelf life
Kwality Walls Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kwality Walls SWOT Analysis:
1.Better and newer flavors
Kwality Walls Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kwality Walls are as mentioned:
1.Threat from existing ice-cream brands
2.Local Kulfis
Kwality Walls Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Kwality Walls:
Hence this concludes the Kwality Walls SWOT analysis.
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About Kwality Walls
| Kwality Walls Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Food Product |
| Sector | |
| Tagline/ Slogan |
A treat for every occasion |
| USP |
Lots of varieties like Cornetto, Feast |
| Kwality Walls STP | |
| Segmentation |
Quality conscious children and adults |
| Target Market |
Kids and youth |
| Positioning |
An ice-cream to celebrate happy moments in life |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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