Kwality Walls SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kwality Walls analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kwality Walls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kwality Walls to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kwality Walls is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kwality Walls competitors and includes Kwality Walls target market, segmentation, positioning & Unique Selling Proposition (USP).

Kwality Walls SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kwality Walls Brand Analysis
Parent Company

HUL

Category

Food Product

Sector

Food & Beverages

Tagline/ Slogan

A treat for every occasion

USP

Lots of varieties like Cornetto, Feast

Kwality Walls STP
Kwality Walls Segmentation

Quality conscious children and adults

Kwality Walls Target Market

Kids and youth

Kwality Walls Positioning

An ice-cream to celebrate happy moments in life

Kwality Walls SWOT Analysis
Kwality Walls Strengths

Below are the Strengths in the SWOT Analysis of Kwality Walls:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Kwality Walls Weaknesses

Here are the weaknesses in the Kwality Walls SWOT Analysis:

1. Food products have a limited shelf life

Kwality Walls Opportunities

Following are the Opportunities in Kwality Walls SWOT Analysis:

1.Better and newer flavors

Kwality Walls Threats

The threats in the SWOT Analysis of Kwality Walls are as mentioned:

1.Threat from existing ice-cream brands

2.Local Kulfis

Kwality Walls Competition
Competitors

Below are the top 2 Kwality Walls competitors:

1.Amul Ice Cream

2.Baskin Robbins


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kwality Walls. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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