Bingo Chips SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bingo Chips analyses the brand by its strengths, weaknesses, opportunities & threats. In Bingo Chips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bingo Chips to benchmark its business & performance as compared to the competitors. Bingo Chips is one of the leading brands in the food & beverages sector.

The table below lists the Bingo Chips SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bingo Chips competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bingo Chips SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Bingo Chips

Parent Company

ITC Limited




Food & Beverages

Tagline/ Slogan

No confusion great combination


The crunchiest potato chips

Bingo Chips STP

People who want to have between meal snacks

Target Group

Youth of Lower, middle income


Great chips with great flavors

SWOT Analysis of Bingo Chips
Bingo Chips Strengths

Below are the Strengths in the SWOT Analysis of Bingo Chips:

1.Excellent branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Bingo Chips Weaknesses

Here are the weaknesses in the Bingo Chips SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers
2. Wafers have high customer brand switching, hence difficult to understand customers

Bingo Chips Opportunities

Following are the Opportunities in Bingo Chips SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more to attract target group

3.Buy out smaller competition and tie-ups with resort, food chains

Bingo Chips Threats

The threats in the SWOT Analysis of Bingo Chips are as mentioned:

1.Threat from local substitute snacks

2.Reduced consumption by health conscious people

Bingo Chips Competition
Bingo Chips Competitors

Below are the top 4 competitors of Bingo Chips:


2.Haldirams Wafer

3.Parle Wafers

4.Local Wafer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bingo Chips. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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