Bingo Chips SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13606

SWOT Analysis of Bingo Chips with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bingo Chips

Parent Company

ITC Limited




Food & Beverages

Tagline/ Slogan

No confusion great combination


The crunchiest potato chips

Bingo Chips STP


People who want to have between meal snacks

Target Group

Youth of Lower, middle income


Great chips with great flavors

Bingo Chips SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bingo Chips :

1.Excellent branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name


1.Health conscious people avoid High fat and cholesterol in potato wafers
2. Wafers have high customer brand switching, hence difficult to understand customers


1.Leverage successful brand ITC

2.Advertise more to attract target group

3.Buy out smaller competition and tie-ups with resort, food chains


1.Threat from local substitute snacks

2.Reduced consumption by health conscious people

Bingo Chips Competition


Below are the 4 main Bingo Chips competitors :


2.Haldirams Wafer

3.Parle Wafers

4.Local Wafer

The brandguide table above concludes the Bingo Chips SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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