Bingo Chips SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14317

SWOT analysis of Bingo Chips analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bingo Chips is one of the leading brands in the food & beverages sector. The table below also lists the top Bingo Chips competitors and elaborates Bingo Chips segmentation, targeting, positioning & USP.

Bingo Chips

Parent Company

ITC Limited

Category

Wafers

Sector

Food & Beverages

Tagline/ Slogan

No confusion great combination

USP

The crunchiest potato chips

Bingo Chips STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

Great chips with great flavors

Bingo Chips SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bingo Chips. Strengths are:

1.Excellent branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Weaknesses

Here are the weaknesses in the Bingo Chips SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers
2. Wafers have high customer brand switching, hence difficult to understand customers

Opportunities

Following are the Opportunities in Bingo Chips SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more to attract target group

3.Buy out smaller competition and tie-ups with resort, food chains

Threats

The threats in the SWOT Analysis of Bingo Chips are as mentioned:

1.Threat from local substitute snacks

2.Reduced consumption by health conscious people

Bingo Chips Competition

Competitors

Below are the top 4 Bingo Chips competitors:

1.Lays

2.Haldirams Wafer

3.Parle Wafers

4.Local Wafer

The brandguide table above concludes the Bingo Chips SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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