Bingo Chips SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Bingo Chips SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bingo Chips, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bingo Chips to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bingo Chips is one of the leading brands in the food & beverages sector.

The article below lists the Bingo Chips SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bingo Chips SWOT Analysis:

SWOT Analysis of Bingo Chips

For Bingo Chips, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bingo Chips Strengths

The strengths of Bingo Chips looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bingo Chips :

1.Excellent branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Bingo Chips Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bingo Chips SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers
2. Wafers have high customer brand switching, hence difficult to understand customers

Bingo Chips Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bingo Chips SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more to attract target group

3.Buy out smaller competition and tie-ups with resort, food chains

Bingo Chips Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bingo Chips are as mentioned:

1.Threat from local substitute snacks

2.Reduced consumption by health conscious people

Bingo Chips Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bingo Chips:


2.Haldirams Wafer

3.Parle Wafers

4.Local Wafer

Hence this concludes the Bingo Chips SWOT analysis.

Continue reading more about the brand/company.

About Bingo Chips

Bingo Chips

Parent Company

ITC Limited




Food & Beverages

Tagline/ Slogan

No confusion great combination


The crunchiest potato chips

Bingo Chips STP

People who want to have between meal snacks

Target Market

Youth of Lower, middle income


Great chips with great flavors

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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