Published in Food & Beverages category by MBA Skool Team
Bingo Chips is one of the leading brands in the food & beverages sector. Bingo Chips SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bingo Chips:
Excellent branding and advertising on TVCs and print ads
Excellent distribution and availability
Great variety of flavors gives customers options
Reasonable pricing ensures spontaneous purchase
Strong backing of ITC Limited brand name
Above are the strengths in the SWOT Analysis of Bingo Chips. The strengths of Bingo Chips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bingo Chips Weaknesses
Health conscious people avoid High fat and cholesterol in potato wafers
Wafers have high customer brand switching, hence difficult to understand customers
These were the weaknesses in the Bingo Chips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bingo Chips Opportunities
Leverage successful brand ITC
Advertise more to attract target group
Buy out smaller competition and tie-ups with resort, food chains
Above we covered the opportunities in Bingo Chips SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bingo Chips Threats
Threat from local substitute snacks
Reduced consumption by health conscious people
The threats in the SWOT Analysis of Bingo Chips are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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