Bingo Mad Angles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bingo Mad Angles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bingo Mad Angles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bingo Mad Angles to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bingo Mad Angles is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bingo Mad Angles competitors and includes Bingo Mad Angles target market, segmentation, positioning & Unique Selling Proposition (USP).

Bingo Mad Angles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Bingo Mad Angles

Parent Company

ITC

Category

Wafers

Sector

Food & Beverages

Tagline/ Slogan

Har angle se mmm

USP

Triangle shaped multi flavored snack

Bingo Mad Angles STP
Bingo Mad Angles Segmentation

People who want to have between meal snacks

Bingo Mad Angles Target Market

Youth of Lower, middle income

Bingo Mad Angles Positioning

Flavored triangle snack

Bingo Mad Angles SWOT Analysis
Bingo Mad Angles Strengths

Below are the Strengths in the SWOT Analysis of Bingo Mad Angles:

1.Unique and popular branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Bingo Mad Angles Weaknesses

Here are the weaknesses in the Bingo Mad Angles SWOT Analysis:

1.Health conscious people do not prefer such snacks
2. Limited penetration in rural markets

Bingo Mad Angles Opportunities

Following are the Opportunities in Bingo Mad Angles SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more through online and offline media

3.Buy out local competition

4.More variety of flavors will help brand grow

Bingo Mad Angles Threats

The threats in the SWOT Analysis of Bingo Mad Angles are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people

Bingo Mad Angles Competition
Competitors

Below are the top 5 Bingo Mad Angles competitors:

1.Lays

2.Kurkure

3.Desi Beats

4.Parle Wafers

5.Local Wafers and snacks

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bingo Mad Angles. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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