Bingo Mad Angles SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7470
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SWOT Analysis of Bingo Mad Angles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bingo Mad Angles

Parent Company

ITC

Category

Wafers

Sector

Food & Beverages

Tagline/ Slogan

Har angle se mmm

USP

Triangle shaped multi flavored snack

Bingo Mad Angles STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

Flavored triangle snack

Bingo Mad Angles SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bingo Mad Angles :

1.Unique and popular branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Weaknesses

1.Health conscious people do not prefer such snacks
2. Limited penetration in rural markets

Opportunities

1.Leverage successful brand ITC

2.Advertise more through online and offline media

3.Buy out local competition

4.More variety of flavors will help brand grow

Threats

1.Threat from local substitute snacks

2.Boycott by health conscious people

Bingo Mad Angles Competition

Competitors

Below are the 5 main Bingo Mad Angles competitors :

1.Lays

2.Kurkure

3.Desi Beats

4.Parle Wafers

5.Local Wafers and snacks

The brandguide table above concludes the Bingo Mad Angles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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