Bingo Mad Angles SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7827

SWOT Analysis of Bingo Mad Angles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bingo Mad Angles

Parent Company





Food & Beverages

Tagline/ Slogan

Har angle se mmm


Triangle shaped multi flavored snack

Bingo Mad Angles STP


People who want to have between meal snacks

Target Group

Youth of Lower, middle income


Flavored triangle snack

Bingo Mad Angles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bingo Mad Angles :

1.Unique and popular branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name


1.Health conscious people do not prefer such snacks
2. Limited penetration in rural markets


1.Leverage successful brand ITC

2.Advertise more through online and offline media

3.Buy out local competition

4.More variety of flavors will help brand grow


1.Threat from local substitute snacks

2.Boycott by health conscious people

Bingo Mad Angles Competition


Below are the 5 main Bingo Mad Angles competitors :



3.Desi Beats

4.Parle Wafers

5.Local Wafers and snacks

The brandguide table above concludes the Bingo Mad Angles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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