Bingo Mad Angles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bingo Mad Angles analyses the brand by its strengths, weaknesses, opportunities & threats. In Bingo Mad Angles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bingo Mad Angles to benchmark its business & performance as compared to the competitors. Bingo Mad Angles is one of the leading brands in the food & beverages sector.

The article below lists the Bingo Mad Angles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bingo Mad Angles SWOT Analysis:

SWOT Analysis of Bingo Mad Angles

For Bingo Mad Angles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bingo Mad Angles Strengths

The strengths of Bingo Mad Angles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bingo Mad Angles :

1.Unique and popular branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Bingo Mad Angles Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bingo Mad Angles SWOT Analysis:

1.Health conscious people do not prefer such snacks
2. Limited penetration in rural markets


Bingo Mad Angles Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bingo Mad Angles SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more through online and offline media

3.Buy out local competition

4.More variety of flavors will help brand grow

Bingo Mad Angles Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bingo Mad Angles are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people


Bingo Mad Angles Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Bingo Mad Angles:

1.Lays

2.Kurkure

3.Desi Beats

4.Parle Wafers

5.Local Wafers and snacks

Hence this concludes the Bingo Mad Angles SWOT analysis.

Continue reading more about the brand/company.

About Bingo Mad Angles

Bingo Mad Angles

Parent Company

ITC

Category

Wafers

Sector

Food & Beverages

Tagline/ Slogan

Har angle se mmm

USP

Triangle shaped multi flavored snack

Bingo Mad Angles STP
Segmentation

People who want to have between meal snacks

Target Market

Youth of Lower, middle income

Positioning

Flavored triangle snack

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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