Bingo Mad Angles SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8651

SWOT analysis of Bingo Mad Angles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bingo Mad Angles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bingo Mad Angles to benchmark its business & performance as compared to the competitors and industry. Bingo Mad Angles is one of the leading brands in the food & beverages sector. The table below also lists the top Bingo Mad Angles competitors and elaborates Bingo Mad Angles market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bingo Mad Angles SWOT, Competitors, Marketing STP & Brand analysis Table

Bingo Mad Angles

Parent Company





Food & Beverages

Tagline/ Slogan

Har angle se mmm


Triangle shaped multi flavored snack

Bingo Mad Angles STP

People who want to have between meal snacks

Target Group

Youth of Lower, middle income


Flavored triangle snack

Bingo Mad Angles SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bingo Mad Angles. Strengths are:

1.Unique and popular branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name


Here are the weaknesses in the Bingo Mad Angles SWOT Analysis:

1.Health conscious people do not prefer such snacks
2. Limited penetration in rural markets


Following are the Opportunities in Bingo Mad Angles SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more through online and offline media

3.Buy out local competition

4.More variety of flavors will help brand grow


The threats in the SWOT Analysis of Bingo Mad Angles are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people

Bingo Mad Angles Competition

Below are the top 5 Bingo Mad Angles competitors:



3.Desi Beats

4.Parle Wafers

5.Local Wafers and snacks

The brandguide table above concludes the Bingo Mad Angles SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bingo Mad Angles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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