Dr Peppers Snapple Group SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12208
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SWOT Analysis of Dr Peppers Snapple Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dr. Peppers Snapple Group

Parent Company

Dr. Peppers Snapple Group

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

We do things with flavor

USP

Diverse portfolio of brands

Product Portfolio

Brands

1. A&W

2. Canada Dry

3. Crush

4. Deja Blue

STP

Segment

All age groups for soft drinks and adults for liquor products

Target Group

Middle and Upper middle class individuals

Positioning

Offers a wide range of flavored beverages

SWOT Analysis

Strengths

1. Strong foothold through diverse brands in American market
2. Acquisition of other brands has helped in establishing its portfolio
3. Beverage bottling contracts with major beverage companies

4. Strong brand porfolio makes it a popular brand

5. Strong brand reputation and high brand awareness

6. Has a strong employee base of over nearly 20,000

Weaknesses

1. Limited share in most of the brands makes it difficult for the parent company to make ultimate decisions
2.Strong competition from the presence of globally established brands

Opportunities

1. Newer markets to tap
2. Expansion of business and diversifying in new categories

3. Acquisition of other brands to enhance market position

Threats

1. Competitive pricing of the competitors are lowering the profit margins
2. Absence of brands from the retails shelf’s due to poor distribution networks

Competition

Competitors

1. Coca Cola Company

2. Pepsi
3. Diageo

4. SABMiller

5. Carlsberg


The table above concludes the Dr Peppers Snapple Group SWOT analysis along with its marketing and brand parameters.

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