Dr Peppers Snapple Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: May 04, 2020

SWOT analysis of Dr Peppers Snapple Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dr Peppers Snapple Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dr Peppers Snapple Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dr Peppers Snapple Group is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dr Peppers Snapple Group competitors and includes Dr Peppers Snapple Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Dr Peppers Snapple Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dr Peppers Snapple Group Brand Analysis
Parent Company

Dr. Peppers Snapple Group

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

We do things with flavor

USP

Diverse portfolio of brands

Dr Peppers Snapple Group STP
Dr Peppers Snapple Group Segmentation

All age groups for soft drinks and adults for liquor products

Dr Peppers Snapple Group Target Market

Middle and Upper middle class individuals

Dr Peppers Snapple Group Positioning Offers a wide range of flavored beverages
Dr Peppers Snapple Group Product Portfolio
Brands

1. A&W

2. Canada Dry

3. Crush

4. Deja Blue

The above mentioned brands are the prominent products under the Dr Peppers Snapple Group product portfolio.

Dr Peppers Snapple Group SWOT Analysis
Dr Peppers Snapple Group Strengths

Below are the Strengths in the SWOT Analysis of Dr Peppers Snapple Group:

1. Strong foothold through diverse brands in American market
2. Acquisition of other brands has helped in establishing its portfolio
3. Beverage bottling contracts with major beverage companies

4. Strong brand porfolio makes it a popular brand

5. Strong brand reputation and high brand awareness

6. Has a strong employee base of over nearly 20,000

Dr Peppers Snapple Group Weaknesses

Here are the weaknesses in the Dr Peppers Snapple Group SWOT Analysis:

1. Limited share in most of the brands makes it difficult for the parent company to make ultimate decisions
2.Strong competition from the presence of globally established brands

Dr Peppers Snapple Group Opportunities

Following are the Opportunities in Dr Peppers Snapple Group SWOT Analysis:

1. Newer markets to tap
2. Expansion of business and diversifying in new categories

3. Acquisition of other brands to enhance market position

Dr Peppers Snapple Group Threats

The threats in the SWOT Analysis of Dr Peppers Snapple Group are as mentioned:

1. Competitive pricing of the competitors are lowering the profit margins
2. Absence of brands from the retails shelf’s due to poor distribution networks

Dr Peppers Snapple Group Competition
Competitors

Below are the top 4 Dr Peppers Snapple Group competitors:

1. Coca Cola

2. PepsiCo

3. Danone

4. Nestle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dr Peppers Snapple Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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