Dr Peppers Snapple Group SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 15576

SWOT Analysis of Dr Peppers Snapple Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dr. Peppers Snapple Group

Parent Company

Dr. Peppers Snapple Group




Food & Beverages

Tagline/ Slogan

We do things with flavor


Diverse portfolio of brands

Product Portfolio


1. A&W

2. Canada Dry

3. Crush

4. Deja Blue



All age groups for soft drinks and adults for liquor products

Target Group

Middle and Upper middle class individuals


Offers a wide range of flavored beverages

SWOT Analysis


1. Strong foothold through diverse brands in American market
2. Acquisition of other brands has helped in establishing its portfolio
3. Beverage bottling contracts with major beverage companies

4. Strong brand porfolio makes it a popular brand

5. Strong brand reputation and high brand awareness

6. Has a strong employee base of over nearly 20,000


1. Limited share in most of the brands makes it difficult for the parent company to make ultimate decisions
2.Strong competition from the presence of globally established brands


1. Newer markets to tap
2. Expansion of business and diversifying in new categories

3. Acquisition of other brands to enhance market position


Below are the 5 main Dr Peppers Snapple Group competitors :

1. Competitive pricing of the competitors are lowering the profit margins
2. Absence of brands from the retails shelf’s due to poor distribution networks



1. Coca Cola Company

2. Pepsi
3. Diageo

4. SABMiller

5. Carlsberg

The brandguide table above concludes the Dr Peppers Snapple Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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