Dr Peppers Snapple Group SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 16803

SWOT analysis of Dr Peppers Snapple Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dr Peppers Snapple Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dr Peppers Snapple Group to benchmark its business & performance as compared to the competitors and industry. Dr Peppers Snapple Group is one of the leading brands in the food & beverages sector. The table below also lists the top Dr Peppers Snapple Group competitors and elaborates Dr Peppers Snapple Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dr Peppers Snapple Group SWOT, Competitors, Marketing STP & Brand analysis Table
Dr Peppers Snapple Group Brand Analysis
Parent Company

Dr. Peppers Snapple Group




Food & Beverages

Tagline/ Slogan

We do things with flavor


Diverse portfolio of brands

Dr Peppers Snapple Group STP

1. A&W

2. Canada Dry

3. Crush

4. Deja Blue



All age groups for soft drinks and adults for liquor products

Target Group

Middle and Upper middle class individuals

Positioning Offers a wide range of flavored beverages

SWOT Analysis


Following are the Opportunities in Dr Peppers Snapple Group SWOT Analysis:

1. Strong foothold through diverse brands in American market
2. Acquisition of other brands has helped in establishing its portfolio
3. Beverage bottling contracts with major beverage companies

4. Strong brand porfolio makes it a popular brand

5. Strong brand reputation and high brand awareness

6. Has a strong employee base of over nearly 20,000


The threats in the SWOT Analysis of Dr Peppers Snapple Group are as mentioned:

1. Limited share in most of the brands makes it difficult for the parent company to make ultimate decisions
2.Strong competition from the presence of globally established brands


1. Newer markets to tap
2. Expansion of business and diversifying in new categories

3. Acquisition of other brands to enhance market position


Below are the top 5 Dr Peppers Snapple Group competitors:

1. Competitive pricing of the competitors are lowering the profit margins
2. Absence of brands from the retails shelf’s due to poor distribution networks



1. Coca Cola Company

2. Pepsi
3. Diageo

4. SABMiller

5. Carlsberg

The brandguide table above concludes the Dr Peppers Snapple Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dr Peppers Snapple Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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