Published in Food & Beverages category by MBA Skool Team
Mentos is one of the leading brands in the food & beverages sector. Mentos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mentos:
Above are the strengths in the SWOT Analysis of Mentos. The strengths of Mentos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share in the exrtemely competitive confectionary segment
These were the weaknesses in the Mentos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Innovation within the brand
Sugar free products
Above we covered the opportunities in Mentos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competition from international brand
Competition from domestic players
The threats in the SWOT Analysis of Mentos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A mint which is crunchy and smooth outside soft and really fresh inside
People looking to have sweet after mint
Youth from middle and upper class
Having a Mentos gives you new ideas
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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