Mentos SWOT Analysis
Mentos is one of the leading brands in the food & beverages sector. Mentos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mentos:
Quick Glance:
Mentos Strengths
- Constant product Innovation
- Promotion and advertising is extremely popular
- Attractive Packaging
- High Quality product
Above are the strengths in the SWOT Analysis of Mentos. The strengths of Mentos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mentos Weaknesses
- Limited market share in the exrtemely competitive confectionary segment
These were the weaknesses in the Mentos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mentos Opportunities
- Innovation within the brand
- Sugar free products
Above we covered the opportunities in Mentos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mentos Threats
- Competition from international brand
- Competition from domestic players
The threats in the SWOT Analysis of Mentos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Mentos SWOT analysis.
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About Mentos
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Mentos | |
| Parent Company |
Perfetti van Melle |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Dimag ki batti jala de; |
| USP |
A mint which is crunchy and smooth outside soft and really fresh inside |
| Mentos STP | |
| Segmentation |
People looking to have sweet after mint |
| Target Market |
Youth from middle and upper class |
| Positioning |
Having a Mentos gives you new ideas |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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