Mentos SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Mentos SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mentos, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mentos to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mentos is one of the leading brands in the food & beverages sector.

The article below lists the Mentos SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mentos SWOT Analysis:

SWOT Analysis of Mentos

For Mentos, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mentos Strengths

The strengths of Mentos looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mentos :

1.Constant product Innovation

2.Promotion and advertising is extremely popular

3.Attractive Packaging

4.High Quality product

Mentos Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mentos SWOT Analysis:

1.Limited market share in the exrtemely competitive confectionary segment

Mentos Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mentos SWOT Analysis:

1.Innovation within the brand

2.Sugar free products

Mentos Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mentos are as mentioned:

1.Competition from international brand

2.Competition from domestic players

Mentos Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mentos:

1.Tic Tac


3.Nestle Polo

Hence this concludes the Mentos SWOT analysis.

Continue reading more about the brand/company.

About Mentos


Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Dimag ki batti jala de;


A mint which is crunchy and smooth outside soft and really fresh inside

Mentos STP

People looking to have sweet after mint

Target Market

Youth from middle and upper class


Having a Mentos gives you new ideas

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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