Mentos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mentos analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mentos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mentos to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mentos is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mentos competitors and includes Mentos target market, segmentation, positioning & Unique Selling Proposition (USP).

Mentos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Mentos

Parent Company

Perfetti van Melle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Dimag ki batti jala de;

USP

A mint which is crunchy and smooth outside soft and really fresh inside

Mentos STP
Mentos Segmentation

People looking to have sweet after mint

Mentos Target Market

Youth from middle and upper class

Mentos Positioning

Having a Mentos gives you new ideas

Mentos SWOT Analysis
Mentos Strengths

Below are the Strengths in the SWOT Analysis of Mentos:

1.Constant product Innovation

2.Promotion and advertising is extremely popular

3.Attractive Packaging

4.High Quality product

Mentos Weaknesses

Here are the weaknesses in the Mentos SWOT Analysis:

1.Limited market share in the exrtemely competitive confectionary segment

Mentos Opportunities

Following are the Opportunities in Mentos SWOT Analysis:

1.Innovation within the brand

2.Sugar free products

Mentos Threats

The threats in the SWOT Analysis of Mentos are as mentioned:

1.Competition from international brand

2.Competition from domestic players

Mentos Competition
Competitors

Below are the top 3 Mentos competitors:

1.Tic Tac

2.Mint-O

3.Nestle Polo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mentos. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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