BRF Brasil Foods SWOT Analysis, Competitors & USP

Merger between Perdigão S.A. and Sadia

Food Processing &Beverages

Food & Beverages

We love to cook for you

Maintaining leadership in low costs in increasingly global market

Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products

Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products

Offer the best product at a fair price

Below are the Strengths in the SWOT Analysis of BRF Brasil Foods:

1. Strong financial position and good presence in the food and beverages segment
2. Expanding Market Share globally
3. Diverse Product portfolio catering to a big segment
4. Good availability owing to a strong Supply Chain Network

5. Dominant Market Position having over 120,000 employees globally

6. The brand is present in over 100+ countries

Here are the weaknesses in the BRF Brasil Foods SWOT Analysis:

1. Despite having a strong global presence, the brand recall is subdued compared to other brands

2. The brand has limited penetration in the emerging economies, which are huge potential markets

Following are the Opportunities in BRF Brasil Foods SWOT Analysis:

1.Growing Organic Food Market and customer preferences for quality food
2.Globalexpansion to emerging economies

3. Acquisition of small brands and global tie-ups

The threats in the SWOT Analysis of BRF Brasil Foods are as mentioned:

1.Stringent Government Regulations
2.Increasing competition from existing players
3.Fluctuating globals prices can affect operations

Below are the top 4 competitors of BRF Brasil Foods:

1. JBS
2. Marfrig
3. Tyson Foods

4. Bunge Limited