BRF Brasil Foods SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

BRF Brasil Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BRF Brasil Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

BRF Brasil Foods is one of the leading brands in the food & beverages sector. The article below lists the BRF Brasil Foods SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

BRF Brasil Foods Strengths

The strengths of BRF Brasil Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of BRF Brasil Foods :

1. Strong financial position and good presence in the food and beverages segment
2. Expanding Market Share globally
3. Diverse Product portfolio catering to a big segment
4. Good availability owing to a strong Supply Chain Network

5. Dominant Market Position having over 120,000 employees globally

6. The brand is present in over 100+ countries

BRF Brasil Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the BRF Brasil Foods SWOT Analysis:

1. Despite having a strong global presence, the brand recall is subdued compared to other brands

2. The brand has limited penetration in the emerging economies, which are huge potential markets

BRF Brasil Foods Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in BRF Brasil Foods SWOT Analysis:

1.Growing Organic Food Market and customer preferences for quality food
2.Globalexpansion to emerging economies

3. Acquisition of small brands and global tie-ups

BRF Brasil Foods Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of BRF Brasil Foods are as mentioned:

1.Stringent Government Regulations
2.Increasing competition from existing players
3.Fluctuating globals prices can affect operations

Read Similar SWOT analysis

Hence this concludes the BRF Brasil Foods SWOT analysis.

Continue reading more about the brand/company.

About BRF Brasil Foods

BRF Brasil Foods Overview
Parent Company

Merger between Perdigão S.A. and Sadia


Food Processing &Beverages


Food & Beverages

Tagline/ Slogan

We love to cook for you


Maintaining leadership in low costs in increasingly global market

BRF Brasil Foods STP

Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products

Target Market

Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products


Offer the best product at a fair price

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BRF Brasil Foods. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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