BRF Brasil Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of BRF Brasil Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In BRF Brasil Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BRF Brasil Foods to benchmark its business & performance as compared to the competitors. BRF Brasil Foods is one of the leading brands in the food & beverages sector.

The table below lists the BRF Brasil Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top BRF Brasil Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BRF Brasil Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BRF Brasil Foods Brand Analysis
Parent Company

Merger between Perdigão S.A. and Sadia

Category

Food Processing &Beverages

Sector

Food & Beverages

Tagline/ Slogan

We love to cook for you

USP

Maintaining leadership in low costs in increasingly global market

BRF Brasil Foods STP
Segment

Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products

Target Group

Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products

Positioning

Offer the best product at a fair price

SWOT Analysis of BRF Brasil Foods
BRF Brasil Foods Strengths

Below are the Strengths in the SWOT Analysis of BRF Brasil Foods:

1. Strong financial position and good presence in the food and beverages segment
2. Expanding Market Share globally
3. Diverse Product portfolio catering to a big segment
4. Good availability owing to a strong Supply Chain Network

5. Dominant Market Position having over 120,000 employees globally

6. The brand is present in over 100+ countries

BRF Brasil Foods Weaknesses

Here are the weaknesses in the BRF Brasil Foods SWOT Analysis:

1. Despite having a strong global presence, the brand recall is subdued compared to other brands

2. The brand has limited penetration in the emerging economies, which are huge potential markets

BRF Brasil Foods Opportunities

Following are the Opportunities in BRF Brasil Foods SWOT Analysis:

1.Growing Organic Food Market and customer preferences for quality food
2.Globalexpansion to emerging economies

3. Acquisition of small brands and global tie-ups

BRF Brasil Foods Threats

The threats in the SWOT Analysis of BRF Brasil Foods are as mentioned:

1.Stringent Government Regulations
2.Increasing competition from existing players
3.Fluctuating globals prices can affect operations

BRF Brasil Foods Competition
BRF Brasil Foods Competitors

Below are the top 4 competitors of BRF Brasil Foods:

1. JBS
2. Marfrig
3. Tyson Foods

4. Bunge Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BRF Brasil Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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