SWOT analysis of BRF Brasil Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In BRF Brasil Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BRF Brasil Foods to benchmark its business & performance as compared to the competitors. BRF Brasil Foods is one of the leading brands in the food & beverages sector.
The table below lists the BRF Brasil Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top BRF Brasil Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
BRF Brasil Foods Brand Analysis | |
---|---|
Parent Company |
Merger between Perdigão S.A. and Sadia |
Category |
Food Processing &Beverages |
Sector | |
Tagline/ Slogan |
We love to cook for you |
USP |
Maintaining leadership in low costs in increasingly global market |
BRF Brasil Foods STP | |
Segment |
Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products |
Target Group |
Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products |
Positioning |
Offer the best product at a fair price |
SWOT Analysis of BRF Brasil Foods | |
BRF Brasil Foods Strengths |
Below are the Strengths in the SWOT Analysis of BRF Brasil Foods: 1. Strong financial position and good presence in the food and beverages segment 5. Dominant Market Position having over 120,000 employees globally 6. The brand is present in over 100+ countries |
BRF Brasil Foods Weaknesses |
Here are the weaknesses in the BRF Brasil Foods SWOT Analysis: 1. Despite having a strong global presence, the brand recall is subdued compared to other brands 2. The brand has limited penetration in the emerging economies, which are huge potential markets |
BRF Brasil Foods Opportunities |
Following are the Opportunities in BRF Brasil Foods SWOT Analysis: 1.Growing Organic Food Market and customer preferences for quality food 3. Acquisition of small brands and global tie-ups |
BRF Brasil Foods Threats |
The threats in the SWOT Analysis of BRF Brasil Foods are as mentioned: 1.Stringent Government Regulations |
BRF Brasil Foods Competition | |
BRF Brasil Foods Competitors |
Below are the top 4 competitors of BRF Brasil Foods: 1. JBS |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BRF Brasil Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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