BRF Brasil Foods SWOT Analysis, USP & Competitors

BRF-Brasil Foods

Parent Company

Merger between Perdigão S.A. and Sadia

Category

Food Processing &Beverages

Sector

Food & Beverages

Tagline/ Slogan

We love to cook for you

USP

Maintaining leadership in low costs in increasingly global market

BRF Brasil Foods STP

Segment

Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products

Target Group

Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products

Positioning

Offer the best product at a fair price

BRF Brasil Foods SWOT Analysis

Strengths

1. Strong financial position and good presence in the food and beverages segment
2. Expanding Market Share globally
3. Diverse Product portfolio catering to a big segment
4. Good availability owing to a strong Supply Chain Network

5. Dominant Market Position having over 120,000 employees globally

6. The brand is present in over 100+ countries

Weaknesses

1. Despite having a strong global presence, the brand recall is subdued compared to other brands

2. The brand has limited penetration in the emerging economies, which are huge potential markets

Opportunities

1.Growing Organic Food Market and customer preferences for quality food
2.Globalexpansion to emerging economies

3. Acquisition of small brands and global tie-ups

Threats

1.Stringent Government Regulations
2.Increasing competition from existing players
3.Fluctuating globals prices can affect operations

BRF Brasil Foods Competition

Competitors

1. JBS
2. Marfrig
3. Tyson Foods

4. Bunge Limited