BRF Brasil Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6029

SWOT analysis of BRF Brasil Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. BRF Brasil Foods is one of the leading brands in the food & beverages sector. The table below also lists the top BRF Brasil Foods competitors and elaborates BRF Brasil Foods segmentation, targeting, positioning & USP.

BRF-Brasil Foods

Parent Company

Merger between Perdigão S.A. and Sadia


Food Processing &Beverages


Food & Beverages

Tagline/ Slogan

We love to cook for you


Maintaining leadership in low costs in increasingly global market

BRF Brasil Foods STP


Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products

Target Group

Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products


Offer the best product at a fair price

BRF Brasil Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BRF Brasil Foods. Strengths are:

1. Strong financial position and good presence in the food and beverages segment
2. Expanding Market Share globally
3. Diverse Product portfolio catering to a big segment
4. Good availability owing to a strong Supply Chain Network

5. Dominant Market Position having over 120,000 employees globally

6. The brand is present in over 100+ countries


Here are the weaknesses in the BRF Brasil Foods SWOT Analysis:

1. Despite having a strong global presence, the brand recall is subdued compared to other brands

2. The brand has limited penetration in the emerging economies, which are huge potential markets


Following are the Opportunities in BRF Brasil Foods SWOT Analysis:

1.Growing Organic Food Market and customer preferences for quality food
2.Globalexpansion to emerging economies

3. Acquisition of small brands and global tie-ups


The threats in the SWOT Analysis of BRF Brasil Foods are as mentioned:

1.Stringent Government Regulations
2.Increasing competition from existing players
3.Fluctuating globals prices can affect operations

BRF Brasil Foods Competition


Below are the top 4 BRF Brasil Foods competitors:

1. JBS
2. Marfrig
3. Tyson Foods

4. Bunge Limited

The brandguide table above concludes the BRF Brasil Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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