BRF Brasil Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of BRF Brasil Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In BRF Brasil Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BRF Brasil Foods to benchmark its business & performance as compared to the competitors. BRF Brasil Foods is one of the leading brands in the food & beverages sector.

The article below lists the BRF Brasil Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BRF Brasil Foods SWOT Analysis:

SWOT Analysis of BRF Brasil Foods

For BRF Brasil Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BRF Brasil Foods Strengths

The strengths of BRF Brasil Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BRF Brasil Foods :

1. Strong financial position and good presence in the food and beverages segment
2. Expanding Market Share globally
3. Diverse Product portfolio catering to a big segment
4. Good availability owing to a strong Supply Chain Network

5. Dominant Market Position having over 120,000 employees globally

6. The brand is present in over 100+ countries

BRF Brasil Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BRF Brasil Foods SWOT Analysis:

1. Despite having a strong global presence, the brand recall is subdued compared to other brands

2. The brand has limited penetration in the emerging economies, which are huge potential markets


BRF Brasil Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BRF Brasil Foods SWOT Analysis:

1.Growing Organic Food Market and customer preferences for quality food
2.Globalexpansion to emerging economies

3. Acquisition of small brands and global tie-ups

BRF Brasil Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BRF Brasil Foods are as mentioned:

1.Stringent Government Regulations
2.Increasing competition from existing players
3.Fluctuating globals prices can affect operations


BRF Brasil Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of BRF Brasil Foods:

1. JBS
2. Marfrig
3. Tyson Foods

4. Bunge Limited

Hence this concludes the BRF Brasil Foods SWOT analysis.

Continue reading more about the brand/company.

About BRF Brasil Foods

BRF Brasil Foods Overview
Parent Company

Merger between Perdigão S.A. and Sadia

Category

Food Processing &Beverages

Sector

Food & Beverages

Tagline/ Slogan

We love to cook for you

USP

Maintaining leadership in low costs in increasingly global market

BRF Brasil Foods STP
Segmentation

Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products

Target Market

Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products

Positioning

Offer the best product at a fair price


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BRF Brasil Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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