Diet Pepsi SWOT Analysis, Competitors & USP

SWOT analysis of Diet Pepsi analyses the brand by its strengths, weaknesses, opportunities & threats. In Diet Pepsi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Diet Pepsi to benchmark its business & performance as compared to the competitors. Diet Pepsi is one of the leading brands in the food & beverages sector.

The article below lists the Diet Pepsi SWOT (Strengths, Weaknesses, Opportunities, Threats), top Diet Pepsi competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Diet Pepsi

Diet Pepsi; Pepsi Light
Parent Company	Pepsi
Category	Beverage
Sector	Food & Beverages
Tagline/ Slogan	0 carbs. 0 calories. It's the diet cola
USP	No-calorie carbonated cola soft drink
Diet Pepsi STP
Segmentation	For all people seeking a soft drink for regular occasions, parties
Target Market	All age groups Lower, middle and upper class health conscious people
Positioning	Soft drink having no carbohydrates

SWOT Analysis of Diet Pepsi

For Diet Pepsi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Diet Pepsi SWOT Analysis:

Diet Pepsi Strengths

The strengths of Diet Pepsi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Diet Pepsi :

1.Excellent branding and advertising

2.Excellent distribution and availability

3.No Sugar, assumed safe for health conscious and diabetic people.

Diet Pepsi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Diet Pepsi SWOT Analysis:

1.Aerated drinks not popular with health conscious people

2.Artificial sweetener doesn't taste same as normal Pepsi

Diet Pepsi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Diet Pepsi SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Diet Pepsi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Diet Pepsi are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Diet Pepsi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Diet Pepsi:

1.Diet Coke

2.Coke Zero

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diet Pepsi. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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