SWOT analysis of Diet Pepsi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Diet Pepsi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Diet Pepsi to benchmark its business & performance as compared to the competitors and industry. As of 2020, Diet Pepsi is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Diet Pepsi competitors and includes Diet Pepsi target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Diet Pepsi; Pepsi Light | |
| Parent Company |
Pepsi |
|---|---|
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
0 carbs. 0 calories. It's the diet cola |
| USP |
No-calorie carbonated cola soft drink |
| Diet Pepsi STP | |
| Diet Pepsi Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Diet Pepsi Target Market |
All age groups Lower, middle and upper class health conscious people |
| Diet Pepsi Positioning |
Soft drink having no carbohydrates |
| Diet Pepsi SWOT Analysis | |
| Diet Pepsi Strengths |
Below are the Strengths in the SWOT Analysis of Diet Pepsi: 1.Excellent branding and advertising 2.Excellent distribution and availability 3.No Sugar, assumed safe for health conscious and diabetic people. |
| Diet Pepsi Weaknesses |
Here are the weaknesses in the Diet Pepsi SWOT Analysis: 1.Aerated drinks not popular with health conscious people 2.Artificial sweetener doesn't taste same as normal Pepsi |
| Diet Pepsi Opportunities |
Following are the Opportunities in Diet Pepsi SWOT Analysis: 1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Diet Pepsi Threats |
The threats in the SWOT Analysis of Diet Pepsi are as mentioned: 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
| Diet Pepsi Competition | |
| Competitors |
Below are the top 2 Diet Pepsi competitors: 2.Coke Zero |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diet Pepsi. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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