Diet Pepsi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Diet Pepsi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Diet Pepsi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Diet Pepsi to benchmark its business & performance as compared to the competitors and industry. As of 2020, Diet Pepsi is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Diet Pepsi competitors and includes Diet Pepsi target market, segmentation, positioning & Unique Selling Proposition (USP).

Diet Pepsi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Diet Pepsi; Pepsi Light

Parent Company





Food & Beverages

Tagline/ Slogan

0 carbs. 0 calories. It's the diet cola


No-calorie carbonated cola soft drink

Diet Pepsi STP
Diet Pepsi Segmentation

For all people seeking a soft drink for regular occasions, parties

Diet Pepsi Target Market

All age groups Lower, middle and upper class health conscious people

Diet Pepsi Positioning

Soft drink having no carbohydrates

Diet Pepsi SWOT Analysis
Diet Pepsi Strengths

Below are the Strengths in the SWOT Analysis of Diet Pepsi:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.No Sugar, assumed safe for health conscious and diabetic people.

Diet Pepsi Weaknesses

Here are the weaknesses in the Diet Pepsi SWOT Analysis:

1.Aerated drinks not popular with health conscious people

2.Artificial sweetener doesn't taste same as normal Pepsi

Diet Pepsi Opportunities

Following are the Opportunities in Diet Pepsi SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Diet Pepsi Threats

The threats in the SWOT Analysis of Diet Pepsi are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Diet Pepsi Competition

Below are the top 2 Diet Pepsi competitors:

1.Diet Coke

2.Coke Zero

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diet Pepsi. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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