SWOT Analysis of Diet Pepsi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Diet Pepsi; Pepsi Light | |
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Parent Company |
Pepsi |
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Category |
Beverage |
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Sector |
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Tagline/ Slogan |
0 carbs. 0 calories. It's the diet cola |
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USP |
No-calorie carbonated cola soft drink |
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Diet Pepsi STP | |
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Segment |
For all people seeking a soft drink for regular occasions, parties |
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Target Group |
All age groups Lower, middle and upper class health conscious people |
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Positioning |
Soft drink having no carbohydrates |
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Diet Pepsi SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Diet Pepsi : 1.Excellent branding and advertising 2.Excellent distribution and availability 3.No Sugar, assumed safe for health conscious and diabetic people. |
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Weaknesses |
1.Aerated drinks not popular with health conscious people 2.Artificial sweetener doesn't taste same as normal Pepsi |
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Opportunities |
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition 4.More Brand recognition |
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Threats |
1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
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Diet Pepsi Competition | |
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Competitors |
Below are the 2 main Diet Pepsi competitors : 2.Coke Zero |
The brandguide table above concludes the Diet Pepsi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Diet Pepsi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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