Diet Pepsi SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6828

SWOT Analysis of Diet Pepsi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Diet Pepsi; Pepsi Light

Parent Company





Food & Beverages

Tagline/ Slogan

0 carbs. 0 calories. It's the diet cola


No-calorie carbonated cola soft drink

Diet Pepsi STP


For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class health conscious people


Soft drink having no carbohydrates

Diet Pepsi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Diet Pepsi :

1.Excellent branding and advertising

2.Excellent distribution and availability

3.No Sugar, assumed safe for health conscious and diabetic people.


1.Aerated drinks not popular with health conscious people

2.Artificial sweetener doesn't taste same as normal Pepsi


1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition


1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Diet Pepsi Competition


Below are the 2 main Diet Pepsi competitors :

1.Diet Coke

2.Coke Zero

The brandguide table above concludes the Diet Pepsi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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