7Up SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 18346

SWOT analysis of 7Up analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 7Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 7Up to benchmark its business & performance as compared to the competitors and industry. 7Up is one of the leading brands in the food & beverages sector. The table below also lists the top 7Up competitors and elaborates 7Up market segmentation, target group, positioning & Unique Selling Proposition (USP).

7Up SWOT, Competitors, Marketing STP & Brand analysis Table
7Up Brand Analysis
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Mood ko do lemon ka lift


Fido Dido; Refreshing clear drink with a natural lemon and lime flavor


For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


The cool Lemon Drink

7Up SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 7Up. Strengths are:

1.Excellent branding and advertising through celebrities

2.Excellent distribution and availability
3. Available in bottle, pet packs, cans etc
4. Strong backing of Pepsi brand, hence globally available
5. High penetration in urban as well as rural products


Here are the weaknesses in the 7Up SWOT Analysis:

1.Aerated drinks not popular with health conscious people
2. Constant pressure from other soft drink brands hence limited market share


Following are the Opportunities in 7Up SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more by celebrity associations

3.Buy out competition

4.More Brand recognition through online and offline medium


The threats in the SWOT Analysis of 7Up are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

7Up Competition

Below are the top 4 7Up competitors:

1. Sprite

2. Mountain Dew

3. Pepsi

4. Coca Cola

The brandguide table above concludes the 7Up SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 7Up. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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