7Up SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 17698
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SWOT Analysis of 7Up with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

7UP

Parent Company

Pepsi Co

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Mood ko do lemon ka lift

USP

Fido Dido; Refreshing clear drink with a natural lemon and lime flavor

7Up STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

The cool Lemon Drink

7Up SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 7Up. Strengths are:

1.Excellent branding and advertising through celebrities

2.Excellent distribution and availability
3. Available in bottle, pet packs, cans etc
4. Strong backing of Pepsi brand, hence globally available
5. High penetration in urban as well as rural products

Weaknesses

Here are the weaknesses of 7Up :

1.Aerated drinks not popular with health conscious people
2. Constant pressure from other soft drink brands hence limited market share

Opportunities

Following are the Opportunities of 7Up :

1.Leverage successful brand Pepsi

2.Advertise more by celebrity associations

3.Buy out competition

4.More Brand recognition through online and offline medium

Threats

The threats of 7Up are as mentioned :

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

7Up Competition

Competitors

Below are the 4 main 7Up competitors :

1. Sprite

2. Mountain Dew

3. Pepsi

4. Coca Cola


The brandguide table above concludes the 7Up SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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