7Up SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 17983

SWOT analysis of 7Up analyses the brand/company with its strengths, weaknesses, opportunities & threats. 7Up is one of the leading brands in the food & beverages sector. The table below also lists the top 7Up competitors and elaborates 7Up segmentation, targeting, positioning & USP.


Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Mood ko do lemon ka lift


Fido Dido; Refreshing clear drink with a natural lemon and lime flavor



For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


The cool Lemon Drink

7Up SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 7Up. Strengths are:

1.Excellent branding and advertising through celebrities

2.Excellent distribution and availability
3. Available in bottle, pet packs, cans etc
4. Strong backing of Pepsi brand, hence globally available
5. High penetration in urban as well as rural products


Here are the weaknesses in the 7Up SWOT Analysis:

1.Aerated drinks not popular with health conscious people
2. Constant pressure from other soft drink brands hence limited market share


Following are the Opportunities in 7Up SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more by celebrity associations

3.Buy out competition

4.More Brand recognition through online and offline medium


The threats in the SWOT Analysis of 7Up are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

7Up Competition


Below are the top 4 7Up competitors:

1. Sprite

2. Mountain Dew

3. Pepsi

4. Coca Cola

The brandguide table above concludes the 7Up SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to 7Up. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: