7Up SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of 7Up analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 7Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 7Up to benchmark its business & performance as compared to the competitors and industry. As of 2020, 7Up is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top 7Up competitors and includes 7Up target market, segmentation, positioning & Unique Selling Proposition (USP).

7Up SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
7Up Brand Analysis
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Mood ko do lemon ka lift


Fido Dido; Refreshing clear drink with a natural lemon and lime flavor

7Up Segmentation

For all people seeking a soft drink for regular occasions, parties

7Up Target Market

All age groups Lower, middle and upper class people

7Up Positioning

The cool Lemon Drink

7Up SWOT Analysis
7Up Strengths

Below are the Strengths in the SWOT Analysis of 7Up:

1.Excellent branding and advertising through celebrities

2.Excellent distribution and availability
3. Available in bottle, pet packs, cans etc
4. Strong backing of Pepsi brand, hence globally available
5. High penetration in urban as well as rural products

7Up Weaknesses

Here are the weaknesses in the 7Up SWOT Analysis:

1.Aerated drinks not popular with health conscious people
2. Constant pressure from other soft drink brands hence limited market share

7Up Opportunities

Following are the Opportunities in 7Up SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more by celebrity associations

3.Buy out competition

4.More Brand recognition through online and offline medium

7Up Threats

The threats in the SWOT Analysis of 7Up are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

7Up Competition

Below are the top 4 7Up competitors:

1. Sprite

2. Mountain Dew

3. Pepsi

4. Coca Cola

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 7Up. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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