Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of 7Up analyses the brand by its strengths, weaknesses, opportunities & threats. In 7Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like 7Up to benchmark its business & performance as compared to the competitors. 7Up is one of the leading brands in the food & beverages sector.
The article below lists the 7Up SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the 7Up SWOT Analysis:
For 7Up, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of 7Up looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of 7Up :
1.Excellent branding and advertising through celebrities
2.Excellent distribution and availability 3. Available in bottle, pet packs, cans etc 4. Strong backing of Pepsi brand, hence globally available 5. High penetration in urban as well as rural products
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the 7Up SWOT Analysis:
1.Aerated drinks not popular with health conscious people 2. Constant pressure from other soft drink brands hence limited market share
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in 7Up SWOT Analysis:
1.Leverage successful brand Pepsi
2.Advertise more by celebrity associations
3.Buy out competition
4.More Brand recognition through online and offline medium
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of 7Up are as mentioned:
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of 7Up:
Fido Dido; Refreshing clear drink with a natural lemon and lime flavor
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class people
The cool Lemon Drink
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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