7Up SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of 7Up analyses the brand by its strengths, weaknesses, opportunities & threats. In 7Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 7Up to benchmark its business & performance as compared to the competitors. 7Up is one of the leading brands in the food & beverages sector.

The article below lists the 7Up SWOT (Strengths, Weaknesses, Opportunities, Threats), top 7Up competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About 7Up

7Up Overview
Parent Company

Pepsi Co

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Mood ko do lemon ka lift

USP

Fido Dido; Refreshing clear drink with a natural lemon and lime flavor

7Up STP
Segmentation

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people

Positioning

The cool Lemon Drink

SWOT Analysis of 7Up

For 7Up, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the 7Up SWOT Analysis:

7Up Strengths

The strengths of 7Up looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of 7Up :

1.Excellent branding and advertising through celebrities

2.Excellent distribution and availability
3. Available in bottle, pet packs, cans etc
4. Strong backing of Pepsi brand, hence globally available
5. High penetration in urban as well as rural products

7Up Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the 7Up SWOT Analysis:

1.Aerated drinks not popular with health conscious people
2. Constant pressure from other soft drink brands hence limited market share


7Up Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in 7Up SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more by celebrity associations

3.Buy out competition

4.More Brand recognition through online and offline medium


7Up Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of 7Up are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

7Up Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of 7Up:

1. Sprite

2. Mountain Dew

3. Pepsi

4. Coca Cola


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 7Up. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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