Published in Food & Beverages category by MBA Skool Team
7Up is one of the leading brands in the food & beverages sector. 7Up SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of 7Up:
Excellent branding and advertising through celebrities
Excellent distribution and availability
Available in bottle, pet packs, cans etc
Strong backing of Pepsi brand, hence globally available
High penetration in urban as well as rural products
Above are the strengths in the SWOT Analysis of 7Up. The strengths of 7Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aerated drinks not popular with health conscious people
Constant pressure from other soft drink brands hence limited market share
These were the weaknesses in the 7Up SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leverage successful brand Pepsi
Advertise more by celebrity associations
Buy out competition
More Brand recognition through online and offline medium
Above we covered the opportunities in 7Up SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Threat from other aerated drinks competitors
Threat from substitutes like fruit juices
Boycott from health conscious people
The threats in the SWOT Analysis of 7Up are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Fido Dido; Refreshing clear drink with a natural lemon and lime flavor
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class people
The cool Lemon Drink
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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