Hatsun Agro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Hatsun Agro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hatsun Agro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hatsun Agro to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hatsun Agro is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hatsun Agro competitors and includes Hatsun Agro target market, segmentation, positioning & Unique Selling Proposition (USP).

Hatsun Agro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hatsun Agro Brand Analysis
Parent Company

Hatsun Agro Product Ltd

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Nothing added. Nothing removed

USP

Understands that its strength lies in consolidating its source – the dairy farmer, development policies are always based on building a strong bond with the farmer

Hatsun Agro STP
Hatsun Agro Segmentation

Food and beverages segment

Hatsun Agro Target Market

Households/restaurants/caterers/hotels

Hatsun Agro Positioning

Show a genuine care for the consumers

Hatsun Agro SWOT Analysis
Hatsun Agro Strengths

Below are the Strengths in the SWOT Analysis of Hatsun Agro:

1. Over the years, Hatsun has been recognized for its ingenious strategies to deliver premium quality products processed using avant-garde technologies
2. Hatsun's state of the art processing units handle 2 million litres of milk per day. Its units have modern laboratories equipped for intensive quality control
3. Has established an extremely efficient supply chain management, superior logistics and a widespread distribution network spearheaded by exclusive franchisee outlets
4. Hatsun's procures fresh milk directly from the farmers.  To facilitate it in this process Hatsun has around 4,500 'Hatsun Milk Banks' (HMBs) covering over 8,000 villages.  Everyday 3 lakh plus farmers pour their milk at these HMBs

Hatsun Agro Weaknesses

Here are the weaknesses in the Hatsun Agro SWOT Analysis:

1. Declining per capita availability of food grains
2. Rising animal feed costs
3. Price sensitive market and intense competition means limited market share

Hatsun Agro Opportunities

Following are the Opportunities in Hatsun Agro SWOT Analysis:

1. Demand for milk is likely to rise continuously and there is substantial growth potential
2. Increase in population and rise in income levels will see shift in the consumption pattern in favour of value added products
3. Consumers, these days prefer traditional beverages like butter milk, lassi, etc. as compared to carbonated beverages

Hatsun Agro Threats

The threats in the SWOT Analysis of Hatsun Agro are as mentioned:

1. Gloomy global economic environment
2. A gross lack of awareness among farmers about the quality parameters, including microbiological and chemical contaminants as well as residual antibiotics
3. The increase in prices of petroleum products and the increasing cost of power

Hatsun Agro Competition
Competitors

Below are the top 3 Hatsun Agro competitors:

1. Nestle
2. Amul
3. Britannia


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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