Published in Food & Beverages category by MBA Skool Team
Hatsun Agro is one of the leading brands in the food & beverages sector. Hatsun Agro SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hatsun Agro:
Over the years, Hatsun has been recognized for its ingenious strategies to deliver premium quality products processed using avant-garde technologies
Hatsun's state of the art processing units handle 2 million litres of milk per day. Its units have modern laboratories equipped for intensive quality control
Has established an extremely efficient supply chain management, superior logistics and a widespread distribution network spearheaded by exclusive franchisee outlets
Hatsun's procures fresh milk directly from the farmers.To facilitate it in this process Hatsun has around 4,500 'Hatsun Milk Banks' (HMBs) covering over 8,000 villages.Everyday 3 lakh plus farmers pour their milk at these HMBs
Above are the strengths in the SWOT Analysis of Hatsun Agro. The strengths of Hatsun Agro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hatsun Agro Weaknesses
Declining per capita availability of food grains
Rising animal feed costs
Price sensitive market and intense competition means limited market share
These were the weaknesses in the Hatsun Agro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hatsun Agro Opportunities
Demand for milk is likely to rise continuously and there is substantial growth potential
Increase in population and rise in income levels will see shift in the consumption pattern in favour of value added products
Consumers, these days prefer traditional beverages like butter milk, lassi, etc. as compared to carbonated beverages
Above we covered the opportunities in Hatsun Agro SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hatsun Agro Threats
Gloomy global economic environment
A gross lack of awareness among farmers about the quality parameters, including microbiological and chemical contaminants as well as residual antibiotics
The increase in prices of petroleum products and the increasing cost of power
The threats in the SWOT Analysis of Hatsun Agro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Understands that its strength lies in consolidating its source – the dairy farmer, development policies are always based on building a strong bond with the farmer
Hatsun Agro STP
Food and beverages segment
Show a genuine care for the consumers
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