Hatsun Agro SWOT Analysis
Here is a detailed SWOT analysis of Hatsun Agro covering strengths, weaknesses, opportunities and threats.
Hatsun Agro Strengths
- Over the years, Hatsun has been recognized for its ingenious strategies to deliver premium quality products processed using avant-garde technologies
- Hatsun's state of the art processing units handle 2 million litres of milk per day. Its units have modern laboratories equipped for intensive quality control
- Has established an extremely efficient supply chain management, superior logistics and a widespread distribution network spearheaded by exclusive franchisee outlets
- Hatsun's procures fresh milk directly from the farmers.To facilitate it in this process Hatsun has around 4,500 'Hatsun Milk Banks' (HMBs) covering over 8,000 villages.Everyday 3 lakh plus farmers pour their milk at these HMBs
Above are the strengths in the SWOT Analysis of Hatsun Agro. The strengths of Hatsun Agro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hatsun Agro Weaknesses
- Declining per capita availability of food grains
- Rising animal feed costs
- Price sensitive market and intense competition means limited market share
These were the weaknesses in the Hatsun Agro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hatsun Agro Opportunities
- Demand for milk is likely to rise continuously and there is substantial growth potential
- Increase in population and rise in income levels will see shift in the consumption pattern in favour of value added products
- Consumers, these days prefer traditional beverages like butter milk, lassi, etc. as compared to carbonated beverages
Above we covered the opportunities in Hatsun Agro SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hatsun Agro Threats
- Gloomy global economic environment
- A gross lack of awareness among farmers about the quality parameters, including microbiological and chemical contaminants as well as residual antibiotics
- The increase in prices of petroleum products and the increasing cost of power
The threats in the SWOT Analysis of Hatsun Agro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hatsun Agro SWOT analysis.
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About Hatsun Agro
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hatsun Agro Overview | |
|---|---|
| Parent Company |
Hatsun Agro Product Ltd |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
Nothing added. Nothing removed |
| USP |
Understands that its strength lies in consolidating its source – the dairy farmer, development policies are always based on building a strong bond with the farmer |
| Hatsun Agro STP | |
| Segmentation |
Food and beverages segment |
| Target Market |
Households/restaurants/caterers/hotels |
| Positioning |
Show a genuine care for the consumers |
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