Aquafina SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Aquafina is one of the leading brands in the food & beverages sector. Aquafina SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aquafina:

Aquafina Strengths

  1. Excellent branding and advertising through TVCs, print ads
  2. Excellent distribution and availability at retails, groceries, restaurants, hotels etc
  3. Pepsi Brand Name adds more value to it and it has a global availability
  4. Available products also include flavor splash, sparkling water
  5. Environmental friendly plastic bottle packaging
  6. Sponsor of major sporting events
  7. Aquafina brand also has skincare, body care and lip care products

Above are the strengths in the SWOT Analysis of Aquafina. The strengths of Aquafina looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aquafina Weaknesses

  1. Lots of players in the packaged water segment means limited market share
  2. Cases of used bottles being refilled by local mafia affects image slightly

These were the weaknesses in the Aquafina SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Aquafina Opportunities

  1. Leverage successful brand Pepsi
  2. Advertise more with benefits of pure water
  3. Buy out and acquire competition
  4. More tie-ups with hotels, corporates, colleges etc

Above we covered the opportunities in Aquafina SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aquafina Threats

  1. Threat from other water company competitors
  2. Lot of People don’t spend on water or buy local brands
  3. Lots of local brands of bottled water

The threats in the SWOT Analysis of Aquafina are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Aquafina SWOT analysis.

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About Aquafina

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aquafina Overview
Parent Company





Food & Beverages

Tagline/ Slogan

The purest part of you


Aquafina goes through state-of-the-art purification process to give consumers pure water and perfect taste

Aquafina STP

For all people seeking hygienic drinking water

Target Market

All age groups Lower, middle and upper class people


Pure and great taste of water

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Aquafina. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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