Aquafina Water SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 21834

SWOT Analysis of Aquafina Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aquafina Water

Parent Company





Food Products

Tagline/ Slogan

The purest part of you


Aquafina goes through state-of-the-art purification process to give consumers pure water and perfect taste



For all people seeking hygienic drinking water

Target Group

All age groups Lower, middle and upper class people


Pure and great taste of water

SWOT Analysis


1.Excellent branding and advertising through TVCs, print ads

2.Excellent distribution and availability at retails, groceries, restaurants, hotels etc

3.Pepsi Brand Name adds more value to it and it has a global availability
4. Available products also include flavor splash, sparkling water
5. Environmental friendly plastic bottle packaging
6. Sponsor of major sporting events
7. Aquafina brand also has skincare, body care and lip care products


1. Lots of players in the packaged water segment means limited market share
2. Cases of used bottles being refilled by local mafia affects image slightly


1.Leverage successful brand Pepsi

2.Advertise more with benefits of pure water

3.Buy out and acquire competition

4.More tie-ups with hotels, corporates, colleges etc


1.Threat from other water company competitors

2.Lot of People don’t spend on water or buy local brands

3.Lots of local brands of bottled water



1.Kinley Water


3.Manikchand Oxyrich

The table above concludes the Aquafina Water SWOT analysis along with its marketing and brand parameters.


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