Aquafina SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 25119

SWOT analysis of Aquafina analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aquafina is one of the leading brands in the food & beverages sector. The table below also lists the top Aquafina competitors and elaborates Aquafina segmentation, targeting, positioning & USP.


Parent Company





Food & Beverages

Tagline/ Slogan

The purest part of you


Aquafina goes through state-of-the-art purification process to give consumers pure water and perfect taste

Aquafina STP


For all people seeking hygienic drinking water

Target Group

All age groups Lower, middle and upper class people


Pure and great taste of water

Aquafina SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aquafina. Strengths are:

1.Excellent branding and advertising through TVCs, print ads

2.Excellent distribution and availability at retails, groceries, restaurants, hotels etc

3.Pepsi Brand Name adds more value to it and it has a global availability
4. Available products also include flavor splash, sparkling water
5. Environmental friendly plastic bottle packaging
6. Sponsor of major sporting events
7. Aquafina brand also has skincare, body care and lip care products


Here are the weaknesses in the Aquafina SWOT Analysis:

1. Lots of players in the packaged water segment means limited market share
2. Cases of used bottles being refilled by local mafia affects image slightly


Following are the Opportunities in Aquafina SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more with benefits of pure water

3.Buy out and acquire competition

4.More tie-ups with hotels, corporates, colleges etc


The threats in the SWOT Analysis of Aquafina are as mentioned:

1.Threat from other water company competitors

2.Lot of People don’t spend on water or buy local brands

3.Lots of local brands of bottled water

Aquafina Competition


Below are the top 3 Aquafina competitors:




The brandguide table above concludes the Aquafina SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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