Aquafina SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aquafina analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aquafina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aquafina to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aquafina is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aquafina competitors and includes Aquafina target market, segmentation, positioning & Unique Selling Proposition (USP).

Aquafina SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aquafina Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

The purest part of you


Aquafina goes through state-of-the-art purification process to give consumers pure water and perfect taste

Aquafina STP
Aquafina Segmentation

For all people seeking hygienic drinking water

Aquafina Target Market

All age groups Lower, middle and upper class people

Aquafina Positioning

Pure and great taste of water

Aquafina SWOT Analysis
Aquafina Strengths

Below are the Strengths in the SWOT Analysis of Aquafina:

1.Excellent branding and advertising through TVCs, print ads

2.Excellent distribution and availability at retails, groceries, restaurants, hotels etc

3.Pepsi Brand Name adds more value to it and it has a global availability
4. Available products also include flavor splash, sparkling water
5. Environmental friendly plastic bottle packaging
6. Sponsor of major sporting events
7. Aquafina brand also has skincare, body care and lip care products

Aquafina Weaknesses

Here are the weaknesses in the Aquafina SWOT Analysis:

1. Lots of players in the packaged water segment means limited market share
2. Cases of used bottles being refilled by local mafia affects image slightly

Aquafina Opportunities

Following are the Opportunities in Aquafina SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more with benefits of pure water

3.Buy out and acquire competition

4.More tie-ups with hotels, corporates, colleges etc

Aquafina Threats

The threats in the SWOT Analysis of Aquafina are as mentioned:

1.Threat from other water company competitors

2.Lot of People don’t spend on water or buy local brands

3.Lots of local brands of bottled water

Aquafina Competition

Below are the top 3 Aquafina competitors:




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aquafina. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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