Published in Food & Beverages category by MBA Skool Team
Aquafina is one of the leading brands in the food & beverages sector. Aquafina SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aquafina:
Excellent branding and advertising through TVCs, print ads
Excellent distribution and availability at retails, groceries, restaurants, hotels etc
Pepsi Brand Name adds more value to it and it has a global availability
Available products also include flavor splash, sparkling water
Environmental friendly plastic bottle packaging
Sponsor of major sporting events
Aquafina brand also has skincare, body care and lip care products
Above are the strengths in the SWOT Analysis of Aquafina. The strengths of Aquafina looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lots of players in the packaged water segment means limited market share
Cases of used bottles being refilled by local mafia affects image slightly
These were the weaknesses in the Aquafina SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aquafina goes through state-of-the-art purification process to give consumers pure water and perfect taste
For all people seeking hygienic drinking water
All age groups Lower, middle and upper class people
Pure and great taste of water
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