Aquafina SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aquafina analyses the brand by its strengths, weaknesses, opportunities & threats. In Aquafina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aquafina to benchmark its business & performance as compared to the competitors. Aquafina is one of the leading brands in the food & beverages sector.

The article below lists the Aquafina SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aquafina competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Aquafina

Aquafina Overview
Parent Company

Pepsi

Category

Water

Sector

Food & Beverages

Tagline/ Slogan

The purest part of you

USP

Aquafina goes through state-of-the-art purification process to give consumers pure water and perfect taste

Aquafina STP
Segmentation

For all people seeking hygienic drinking water

Target Market

All age groups Lower, middle and upper class people

Positioning

Pure and great taste of water

SWOT Analysis of Aquafina

For Aquafina, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Aquafina SWOT Analysis:

Aquafina Strengths

The strengths of Aquafina looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aquafina :

1.Excellent branding and advertising through TVCs, print ads

2.Excellent distribution and availability at retails, groceries, restaurants, hotels etc

3.Pepsi Brand Name adds more value to it and it has a global availability
4. Available products also include flavor splash, sparkling water
5. Environmental friendly plastic bottle packaging
6. Sponsor of major sporting events
7. Aquafina brand also has skincare, body care and lip care products

Aquafina Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aquafina SWOT Analysis:

1. Lots of players in the packaged water segment means limited market share
2. Cases of used bottles being refilled by local mafia affects image slightly


Aquafina Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aquafina SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more with benefits of pure water

3.Buy out and acquire competition

4.More tie-ups with hotels, corporates, colleges etc


Aquafina Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aquafina are as mentioned:

1.Threat from other water company competitors

2.Lot of People don’t spend on water or buy local brands

3.Lots of local brands of bottled water

Aquafina Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Aquafina:

1.Kinley

2.Bisleri

3.Oxyrich


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aquafina. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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