Lays SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Lays analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lays SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lays to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lays is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lays competitors and includes Lays target market, segmentation, positioning & Unique Selling Proposition (USP).

Lays SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lays Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Be a little Dillogical; No one can eat just one;


Tasty waters for the youth with huge number of flavors

Lays STP
Lays Segmentation

People who want to have between meal snacks

Lays Target Market

Youth of Lower, middle income

Lays Positioning

People who are successful yet are down to earth

Lays SWOT Analysis
Lays Strengths

Below are the Strengths in the SWOT Analysis of Lays:

1.Excellent branding and advertising

2.Excellent distribution and availability

3. Loyal Customers

Lays Weaknesses

Here are the weaknesses in the Lays SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers

Lays Opportunities

Following are the Opportunities in Lays SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.More Flavors as compared to Bingo

Lays Threats

The threats in the SWOT Analysis of Lays are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people

3.Availability of healthy products

Lays Competition

Below are the top 7 Lays competitors:




4.Parle Wafers

5.Diamond Wafers


7.Local No frills wafers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lays. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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