Lays SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 27915

SWOT analysis of Lays analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lays SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lays to benchmark its business & performance as compared to the competitors and industry. Lays is one of the leading brands in the food & beverages sector. The table below also lists the top Lays competitors and elaborates Lays market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lays SWOT, Competitors, Marketing STP & Brand analysis Table
Lays Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Be a little Dillogical; No one can eat just one;


Tasty waters for the youth with huge number of flavors

Lays STP

People who want to have between meal snacks

Target Group

Youth of Lower, middle income


People who are successful yet are down to earth

Lays SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lays. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

3. Loyal Customers


Here are the weaknesses in the Lays SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers


Following are the Opportunities in Lays SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.More Flavors as compared to Bingo


The threats in the SWOT Analysis of Lays are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people

3.Availability of healthy products

Lays Competition

Below are the top 7 Lays competitors:




4.Parle Wafers

5.Diamond Wafers


7.Local No frills wafers

The brandguide table above concludes the Lays SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lays. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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