Lays SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 26431

SWOT analysis of Lays analyses the brand/company with its strengths, weaknesses, opportunities & threats. Lays is one of the leading brands in the food & beverages sector. The table below also lists the top Lays competitors and elaborates Lays segmentation, targeting, positioning & USP.

Lays

Parent Company

Pepsi

Category

Wafers

Sector

Food & Beverages

Tagline/ Slogan

Be a little Dillogical; No one can eat just one;

USP

Tasty waters for the youth with huge number of flavors

Lays STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

People who are successful yet are down to earth

Lays SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lays. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

3. Loyal Customers

Weaknesses

Here are the weaknesses in the Lays SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers

Opportunities

Following are the Opportunities in Lays SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.More Flavors as compared to Bingo

Threats

The threats in the SWOT Analysis of Lays are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people

3.Availability of healthy products

Lays Competition

Competitors

Below are the top 7 Lays competitors:

1.Kurkure

2.Bingo

3.Haldirams

4.Parle Wafers

5.Diamond Wafers

6.Piknik

7.Local No frills wafers

The brandguide table above concludes the Lays SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Lays. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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