Spout Chewing gum SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Spout Chewing gum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Spout Chewing gum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spout Chewing gum to benchmark its business & performance as compared to the competitors and industry. Spout Chewing gum is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Spout Chewing gum competitors and includes Spout Chewing gum target market, segmentation, positioning & Unique Selling Proposition (USP).

Spout Chewing gum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Spout Chewing gum Brand Analysis
Parent Company

Lotte India corporation Ltd.

Category

Confectionary

Sector

Food & Beverages

Tagline/ Slogan

Spout spearmint liquid filled chewing gum

USP

Softest chewing gum

Spout Chewing gum STP
Spout Chewing gum Segmentation

People looking to have mint and gum

Target Group

Children and youth middle and upper middle class people

Spout Chewing gum Positioning

The softest chewing gum

Spout Chewing gum SWOT Analysis
Spout Chewing gum Strengths

Below are the Strengths in the SWOT Analysis of Spout Chewing gum:

1. Refreshing spearmint flavour
2. Innovation in the form of liquid filled chewing gum
3. Quality product at low price

4. Good distribution and availability across grocery stores and supermarkets

Spout Chewing gum Weaknesses

Here are the weaknesses in the Spout Chewing gum SWOT Analysis:

1. Chewing gum considered unhealthy
2.Market penetration and branding marketing is low
3. Distribution is not very extensive compared to leading brands

Spout Chewing gum Opportunities

Following are the Opportunities in Spout Chewing gum SWOT Analysis:

1. Better product packaging
2.Can diversify into other flavours apart form spearmint
3. Sugar Free products

4.Untapped rural markets

Spout Chewing gum Threats

The threats in the SWOT Analysis of Spout Chewing gum are as mentioned:

1.Competition from  international brands
2.Competition from domestic and local manufacturers

Spout Chewing gum Competition
Competitors

Below are the top 3 Spout Chewing gum competitors:

1. Orbit chewing gum
2. Center Fresh
3. Wrigley’s Spearmint chewing gum


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spout Chewing gum. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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