Spout Chewing gum SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2994

SWOT Analysis of Spout Chewing gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spout Chewing gum

Parent Company

Lotte India corporation Ltd.




Food and beverages

Tagline/ Slogan

Spout spearmint liquid filled chewing gum


Softest chewing gum



People looking to have mint and gum

Target Group

Children and youth middle and upper middle class people


The softest chewing gum

SWOT Analysis


1. Refreshing spearmint flavour
2. Innovation in the form of liquid filled chewing gum
3. Quality product at low price

4. Good distribution and availability across grocery stores and supermarkets


1. Chewing gum considered unhealthy
2.Market penetration and branding marketing is low
3. Distribution is not very extensive compared to leading brands


1. Better product packaging
2.Can diversify into other flavours apart form spearmint
3. Sugar Free products

4.Untapped rural markets


1.Competition from  international brands
2.Competition from domestic and local manufacturers



1. Orbit chewing gum
2. Center Fresh
3. Wrigley’s Spearmint chewing gum

The table above concludes the Spout Chewing gum SWOT analysis along with its marketing and brand parameters.


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