SWOT Analysis of Spout Chewing gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Spout Chewing gum |
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Parent Company |
Lotte India corporation Ltd. |
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Category |
Confectionary |
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Sector |
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Tagline/ Slogan |
Spout spearmint liquid filled chewing gum |
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USP |
Softest chewing gum |
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Spout Chewing gum STP |
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Segment |
People looking to have mint and gum |
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Target Group |
Children and youth middle and upper middle class people |
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Positioning |
The softest chewing gum |
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Spout Chewing gum SWOT Analysis |
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Strengths |
1. Refreshing spearmint flavour 4. Good distribution and availability across grocery stores and supermarkets |
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Weaknesses |
1. Chewing gum considered unhealthy |
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Opportunities |
1. Better product packaging 4.Untapped rural markets |
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Threats |
1.Competition from international brands |
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Spout Chewing gum Competition |
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Competitors |
1. Orbit chewing gum |
The brandguide table above concludes the Spout Chewing gum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Spout Chewing gum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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