Spout Chewing gum SWOT Analysis, Competitors & USP

Spout Chewing gum SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Spout Chewing gum, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spout Chewing gum to benchmark its business & performance as compared to the competitors, and make strategic improvements. Spout Chewing gum is one of the leading brands in the food & beverages sector.

The article below lists the Spout Chewing gum SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Spout Chewing gum SWOT Analysis:

SWOT Analysis of Spout Chewing gum

For Spout Chewing gum, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Spout Chewing gum Strengths

The strengths of Spout Chewing gum looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Spout Chewing gum :

1. Refreshing spearmint flavour
2. Innovation in the form of liquid filled chewing gum
3. Quality product at low price

4. Good distribution and availability across grocery stores and supermarkets

Spout Chewing gum Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Spout Chewing gum SWOT Analysis:

1. Chewing gum considered unhealthy
2.Market penetration and branding marketing is low
3. Distribution is not very extensive compared to leading brands

Spout Chewing gum Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Spout Chewing gum SWOT Analysis:

1. Better product packaging
2.Can diversify into other flavours apart form spearmint
3. Sugar Free products

4.Untapped rural markets

Spout Chewing gum Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Spout Chewing gum are as mentioned:

1.Competition from  international brands
2.Competition from domestic and local manufacturers

Spout Chewing gum Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Spout Chewing gum:

1. Orbit chewing gum
2. Center Fresh
3. Wrigley’s Spearmint chewing gum

Hence this concludes the Spout Chewing gum SWOT analysis.

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About Spout Chewing gum

Spout Chewing gum Overview
Parent Company	Lotte India corporation Ltd.
Category	Confectionary
Sector	Food & Beverages
Tagline/ Slogan	Spout spearmint liquid filled chewing gum
USP	Softest chewing gum
Spout Chewing gum STP
Segmentation	People looking to have mint and gum
Target Group	Children and youth middle and upper middle class people
Positioning	The softest chewing gum

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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