Published in Food & Beverages category by MBA Skool Team
Spout Chewing gum is one of the leading brands in the food & beverages sector. Spout Chewing gum SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Spout Chewing gum:
Innovation in the form of liquid filled chewing gum
Quality product at low price
Good distribution and availability across grocery stores and supermarkets
Above are the strengths in the SWOT Analysis of Spout Chewing gum. The strengths of Spout Chewing gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Spout Chewing gum Weaknesses
Chewing gum considered unhealthy
Market penetration and branding marketing is low
Distribution is not very extensive compared to leading brands
These were the weaknesses in the Spout Chewing gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Spout Chewing gum Opportunities
Better product packaging
Can diversify into other flavours apart form spearmint
Sugar Free products
Untapped rural markets
Above we covered the opportunities in Spout Chewing gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Spout Chewing gum Threats
Competition frominternational brands
Competition from domestic and local manufacturers
The threats in the SWOT Analysis of Spout Chewing gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Children and youth middle and upper middle class people
The softest chewing gum
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