Spout Chewing gum SWOT Analysis
Spout Chewing gum is one of the leading brands in the food & beverages sector. Spout Chewing gum SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Spout Chewing gum:
Quick Glance:
Spout Chewing gum Strengths
- Refreshing spearmint flavour
- Innovation in the form of liquid filled chewing gum
- Quality product at low price
- Good distribution and availability across grocery stores and supermarkets
Above are the strengths in the SWOT Analysis of Spout Chewing gum. The strengths of Spout Chewing gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Spout Chewing gum Weaknesses
- Chewing gum considered unhealthy
- Market penetration and branding marketing is low
- Distribution is not very extensive compared to leading brands
These were the weaknesses in the Spout Chewing gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Spout Chewing gum Opportunities
- Better product packaging
- Can diversify into other flavours apart form spearmint
- Sugar Free products
- Untapped rural markets
Above we covered the opportunities in Spout Chewing gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Spout Chewing gum Threats
- Competition frominternational brands
- Competition from domestic and local manufacturers
The threats in the SWOT Analysis of Spout Chewing gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Spout Chewing gum SWOT analysis.
Continue reading more about the brand/company.
About Spout Chewing gum
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Spout Chewing gum Overview | |
|---|---|
| Parent Company |
Lotte India corporation Ltd. |
| Category |
Confectionary |
| Sector | |
| Tagline/ Slogan |
Spout spearmint liquid filled chewing gum |
| USP |
Softest chewing gum |
| Spout Chewing gum STP | |
| Segmentation |
People looking to have mint and gum |
| Target Group |
Children and youth middle and upper middle class people |
| Positioning |
The softest chewing gum |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Spout Chewing gum. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
