Spout Chewing gum SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3696

SWOT Analysis of Spout Chewing gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spout Chewing gum

Parent Company

Lotte India corporation Ltd.




Food & Beverages

Tagline/ Slogan

Spout spearmint liquid filled chewing gum


Softest chewing gum

Spout Chewing gum STP


People looking to have mint and gum

Target Group

Children and youth middle and upper middle class people


The softest chewing gum

Spout Chewing gum SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spout Chewing gum :

1. Refreshing spearmint flavour
2. Innovation in the form of liquid filled chewing gum
3. Quality product at low price

4. Good distribution and availability across grocery stores and supermarkets


1. Chewing gum considered unhealthy
2.Market penetration and branding marketing is low
3. Distribution is not very extensive compared to leading brands


1. Better product packaging
2.Can diversify into other flavours apart form spearmint
3. Sugar Free products

4.Untapped rural markets


1.Competition from  international brands
2.Competition from domestic and local manufacturers

Spout Chewing gum Competition


Below are the 3 main Spout Chewing gum competitors :

1. Orbit chewing gum
2. Center Fresh
3. Wrigley’s Spearmint chewing gum

The brandguide table above concludes the Spout Chewing gum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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