Cheetos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cheetos analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cheetos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cheetos to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cheetos is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cheetos competitors and includes Cheetos target market, segmentation, positioning & Unique Selling Proposition (USP).

Cheetos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cheetos Brand Analysis
Parent Company

Pepsi Co

Category

Snacks

Sector

Food & Beverages

Tagline/ Slogan

It ain’t easy bein’ cheesy; Dangerously cheesy

USP

Cheesy unique taste

Cheetos STP
Cheetos Segmentation

Food Snack segment

Cheetos Target Market

Urban youth in the middle and upper middle class

Cheetos Positioning

Cheese based puffed snack

Cheetos SWOT Analysis
Cheetos Strengths

Below are the Strengths in the SWOT Analysis of Cheetos:

1. Strong brand backing by Pepsi Co

2.Increased flavors to suit and satisfy different customer preferences

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging

Cheetos Weaknesses

Here are the weaknesses in the Cheetos SWOT Analysis:

1. Perception of being unhealthy snack

2. Lots of options for customers hence limited market share and high brand switching

Cheetos Opportunities

Following are the Opportunities in Cheetos SWOT Analysis:

1. Expansion into rural areas and emerging markets

2. More variants for the customers to choose from

3. Hosting events and brand building exercises to connect with the youth

Cheetos Threats

The threats in the SWOT Analysis of Cheetos are as mentioned:

1.Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity

2. Changing snack preferences of people

3. Aggressive marketing by competitors

Cheetos Competition
Competitors

Below are the top 3 Cheetos competitors:

1. Doritos

2. Lays

3. Uncle Chips


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cheetos. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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