Cheetos SWOT Analysis, Competitors & USP
SWOT analysis of Cheetos analyses the brand by its strengths, weaknesses, opportunities & threats. In Cheetos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cheetos to benchmark its business & performance as compared to the competitors. Cheetos is one of the leading brands in the food & beverages sector.
The table below lists the Cheetos SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cheetos competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cheetos Brand Analysis | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Snacks |
| Sector | |
| Tagline/ Slogan |
It ain’t easy bein’ cheesy; Dangerously cheesy |
| USP |
Cheesy unique taste |
| Cheetos STP | |
| Segment |
Food Snack segment |
| Target Group |
Urban youth in the middle and upper middle class |
| Positioning |
Cheese based puffed snack |
| SWOT Analysis of Cheetos | |
| Cheetos Strengths |
Below are the Strengths in the SWOT Analysis of Cheetos: 1. Strong brand backing by Pepsi Co 2.Increased flavors to suit and satisfy different customer preferences 3. Excellent distribution and availability across stores 4. Good branding and visibility due to marketing through TVCs and print ads 5. High quality product and attractive long-lasting packaging |
| Cheetos Weaknesses |
Here are the weaknesses in the Cheetos SWOT Analysis: 1. Perception of being unhealthy snack 2. Lots of options for customers hence limited market share and high brand switching |
| Cheetos Opportunities |
Following are the Opportunities in Cheetos SWOT Analysis: 1. Expansion into rural areas and emerging markets 2. More variants for the customers to choose from 3. Hosting events and brand building exercises to connect with the youth |
| Cheetos Threats |
The threats in the SWOT Analysis of Cheetos are as mentioned: 1.Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity 2. Changing snack preferences of people 3. Aggressive marketing by competitors |
| Cheetos Competition | |
| Cheetos Competitors |
Below are the top 3 competitors of Cheetos: 1. Doritos 2. Lays 3. Uncle Chips |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cheetos. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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