Published in Food & Beverages category by MBA Skool Team
Cheetos is one of the leading brands in the food & beverages sector. Cheetos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cheetos:
Increased flavors to suit and satisfy different customer preferences
Excellent distribution and availability across stores
Good branding and visibility due to marketing through TVCs and print ads
High quality product and attractive long-lasting packaging
Above are the strengths in the SWOT Analysis of Cheetos. The strengths of Cheetos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perception of being unhealthy snack
Lots of options for customers hence limited market share and high brand switching
These were the weaknesses in the Cheetos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expansion into rural areas and emerging markets
More variants for the customers to choose from
Hosting events and brand building exercises to connect with the youth
Above we covered the opportunities in Cheetos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity
Changing snack preferences of people
Aggressive marketing by competitors
The threats in the SWOT Analysis of Cheetos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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