Cheetos SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Cheetos SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cheetos, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cheetos to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cheetos is one of the leading brands in the food & beverages sector.

The article below lists the Cheetos SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cheetos SWOT Analysis:

SWOT Analysis of Cheetos

For Cheetos, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cheetos Strengths

The strengths of Cheetos looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cheetos :

1. Strong brand backing by Pepsi Co

2.Increased flavors to suit and satisfy different customer preferences

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging

Cheetos Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cheetos SWOT Analysis:

1. Perception of being unhealthy snack

2. Lots of options for customers hence limited market share and high brand switching

Cheetos Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cheetos SWOT Analysis:

1. Expansion into rural areas and emerging markets

2. More variants for the customers to choose from

3. Hosting events and brand building exercises to connect with the youth

Cheetos Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cheetos are as mentioned:

1.Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity

2. Changing snack preferences of people

3. Aggressive marketing by competitors

Cheetos Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cheetos:

1. Doritos

2. Lays

3. Uncle Chips

Hence this concludes the Cheetos SWOT analysis.

Continue reading more about the brand/company.

About Cheetos

Cheetos Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

It ain’t easy bein’ cheesy; Dangerously cheesy


Cheesy unique taste

Cheetos STP

Food Snack segment

Target Market

Urban youth in the middle and upper middle class


Cheese based puffed snack

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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