Cheetos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4177

SWOT Analysis of Cheetos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Pepsi Co




Food and Beverage

Tagline/ Slogan

It ain’t easy bein’ cheesy; Dangerously cheesy


Cheesy unique taste



Food Snack segment

Target Group

Urban youth in the middle and upper middle class


Cheese based puffed snack

SWOT Analysis


1. Strong brand backing by Pepsi Co

2.Increased flavors to suit and satisfy different customer preferences

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging


1. Perception of being unhealthy snack

2. Lots of options for customers hence limited market share and high brand switching


1. Expansion into rural areas and emerging markets

2. More variants for the customers to choose from

3. Hosting events and brand building exercises to connect with the youth


1.Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity

2. Changing snack preferences of people

3. Aggressive marketing by competitors



1. Doritos

2. Lays

3. Uncle Chips

The table above concludes the Cheetos SWOT analysis along with its marketing and brand parameters.


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