Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Arokya Milk analyses the brand by its strengths, weaknesses, opportunities & threats. In Arokya Milk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arokya Milk to benchmark its business & performance as compared to the competitors. Arokya Milk is one of the leading brands in the food & beverages sector.
The table below lists the Arokya Milk SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arokya Milk competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Great bonding with existing suppliers and customers
Arokya Milk STP
Milk processing segment
Lower and middle income groups
Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness
SWOT Analysis of Arokya Milk
Arokya Milk Strengths
Below are the Strengths in the SWOT Analysis of Arokya Milk:
1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml 2. Great bonding with existing suppliers and customers 3. Great demand for milk will ensure its sales in its region
4. Good product quality and packaging
Arokya Milk Weaknesses
Here are the weaknesses in the Arokya Milk SWOT Analysis:
1.Weak distribution system, not available in many parts of the country 2. Less awareness of the brand and does not fall in the consideration set of most people
Arokya Milk Opportunities
Following are the Opportunities in Arokya Milk SWOT Analysis:
1. The brand should come out with different variants, as people are more health conscious these days 2. Can utilize its distribution system and sell tetra packs which would help in increasing brand recall and increase sales too
Arokya Milk Threats
The threats in the SWOT Analysis of Arokya Milk are as mentioned:
1. Brand not well known, whereas other competing brands have already made their mark 2. Customers are generally brand loyal and do not change milk brands
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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