Arokya Milk SWOT Analysis, Competitors & USP

Arokya Milk SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Arokya Milk, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arokya Milk to benchmark its business & performance as compared to the competitors, and make strategic improvements. Arokya Milk is one of the leading brands in the food & beverages sector.

The article below lists the Arokya Milk SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Arokya Milk SWOT Analysis:

SWOT Analysis of Arokya Milk

For Arokya Milk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Arokya Milk Strengths

The strengths of Arokya Milk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Arokya Milk :

1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml
2. Great bonding with existing suppliers and customers
3. Great demand for milk will ensure its sales in its region

4. Good product quality and packaging

Arokya Milk Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Arokya Milk SWOT Analysis:

1.Weak distribution system, not available in many parts of the country
2. Less awareness of the brand and does not fall in the consideration set of most people

Arokya Milk Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Arokya Milk SWOT Analysis:

1. The brand should come out with different variants, as people are more health conscious these days
2. Can utilize its distribution system and sell tetra packs which would help in increasing brand recall and increase sales too

Arokya Milk Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Arokya Milk are as mentioned:

1. Brand not well known, whereas other competing brands have already made their mark
2. Customers are generally brand loyal and do not change milk brands

Arokya Milk Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Arokya Milk:

1.Amul
2.Paras
3. Mother dairy

Hence this concludes the Arokya Milk SWOT analysis.

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About Arokya Milk

Arokya Milk Overview
Parent Company	Hatsun Agro Products Ltd
Category	Food processing
Sector	Food & Beverages
Tagline/ Slogan	Goodness with care, from our villages
USP	Great bonding with existing suppliers and customers
Arokya Milk STP
Segmentation	Milk processing segment
Target Market	Lower and middle income groups
Positioning	Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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