Arokya Milk SWOT Analysis, Competitors, STP & USP

Hatsun Agro Products Ltd

Food processing

Food & Beverages

Goodness with care, from our villages

Great bonding with existing suppliers and customers

Milk processing segment

Lower and middle income groups

Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness

Below are the Strengths in the SWOT Analysis of Arokya Milk:

1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml
2. Great bonding with existing suppliers and customers
3. Great demand for milk will ensure its sales in its region

4. Good product quality and packaging

Here are the weaknesses in the Arokya Milk SWOT Analysis:

1.Weak distribution system, not available in many parts of the country
2. Less awareness of the brand and does not fall in the consideration set of most people

Following are the Opportunities in Arokya Milk SWOT Analysis:

1. The brand should come out with different variants, as people are more health conscious these days
2. Can utilize its distribution system and sell tetra packs which would help in increasing brand recall and increase sales too

The threats in the SWOT Analysis of Arokya Milk are as mentioned:

1. Brand not well known, whereas other competing brands have already made their mark
2. Customers are generally brand loyal and do not change milk brands

Below are the top 3 Arokya Milk competitors:

1.Amul
2.Paras
3. Mother dairy