Arokya Milk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Arokya Milk analyses the brand by its strengths, weaknesses, opportunities & threats. In Arokya Milk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arokya Milk to benchmark its business & performance as compared to the competitors. Arokya Milk is one of the leading brands in the food & beverages sector.

The table below lists the Arokya Milk SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arokya Milk competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Arokya Milk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arokya Milk Brand Analysis
Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

Goodness with care, from our villages

USP

Great bonding with existing suppliers and customers

Arokya Milk STP
Segment

Milk processing segment

Target Group

Lower and middle income groups

Positioning

Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness

SWOT Analysis of Arokya Milk
Arokya Milk Strengths

Below are the Strengths in the SWOT Analysis of Arokya Milk:

1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml
2. Great bonding with existing suppliers and customers
3. Great demand for milk will ensure its sales in its region

4. Good product quality and packaging

Arokya Milk Weaknesses

Here are the weaknesses in the Arokya Milk SWOT Analysis:

1.Weak distribution system, not available in many parts of the country
2. Less awareness of the brand and does not fall in the consideration set of most people

Arokya Milk Opportunities

Following are the Opportunities in Arokya Milk SWOT Analysis:

1. The brand should come out with different variants, as people are more health conscious these days
2. Can utilize its distribution system and sell tetra packs which would help in increasing brand recall and increase sales too

Arokya Milk Threats

The threats in the SWOT Analysis of Arokya Milk are as mentioned:

1. Brand not well known, whereas other competing brands have already made their mark
2. Customers are generally brand loyal and do not change milk brands

Arokya Milk Competition
Arokya Milk Competitors

Below are the top 3 competitors of Arokya Milk:

1.Amul
2.Paras
3. Mother dairy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arokya Milk. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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