SWOT Analysis of Arokya Milk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Arokya Milk |
|
Parent Company |
Hatsun Agro Products Ltd |
Category |
Food processing |
Sector |
|
Tagline/ Slogan |
Goodness with care, from our villages |
USP |
Great bonding with existing suppliers and customers |
Arokya Milk STP |
|
Segment |
Milk processing segment |
Target Group |
Lower and middle income groups |
Positioning |
Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness |
Arokya Milk SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arokya Milk : 1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml 4. Good product quality and packaging |
Weaknesses |
1.Weak distribution system, not available in many parts of the country |
Opportunities |
1. The brand should come out with different variants, as people are more health conscious these days |
Threats |
1. Brand not well known, whereas other competing brands have already made their mark |
Arokya Milk Competition |
|
Competitors |
Below are the 3 main Arokya Milk competitors : 1.Amul |
The brandguide table above concludes the Arokya Milk SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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