Gatorade SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 25626

SWOT analysis of Gatorade analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gatorade SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gatorade to benchmark its business & performance as compared to the competitors and industry. Gatorade is one of the leading brands in the food & beverages sector. The table below also lists the top Gatorade competitors and elaborates Gatorade market segmentation, target group, positioning & Unique Selling Proposition (USP).

Gatorade SWOT, Competitors, Marketing STP & Brand analysis Table

Gatorade

Parent Company

Pepsi

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Obey your thirst; Is it in you; Rehydrate replenish refuel

USP

World’s No.1 Sports Drink

Gatorade STP
Segment

Sportsmen/Youngsters preferring flavored sports drink

Target Group

Young sportsperson

Positioning

Replenishes energy of a sportsman/athlete/young men and women

Gatorade SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gatorade. Strengths are:

1.Good product quality

2.Strong brand name

3.It has science to back up their product and is proven to excel and maintain physical performance during competition.

Weaknesses

Here are the weaknesses in the Gatorade SWOT Analysis:

1.Low advertising and visibility

2.People unaware about product benefits

3.High price

4.Many varieties tend to confuse the customers.

Opportunities

Following are the Opportunities in Gatorade SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Celebrity endorsements

4.Tap into new performance products ex Protein etc.

5. They could add a vitamin enhanced hydrator to compete with brands like vitamin water that take some of their target segment.

Threats

The threats in the SWOT Analysis of Gatorade are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Gatorade Competition
Competitors

Below are the top 5 Gatorade competitors:

1. Lucozade

2. Vitamin water

3. Powerade

4. Glucon-D

5. Dabur Glucose D

The brandguide table above concludes the Gatorade SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gatorade. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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