Gatorade SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Gatorade analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gatorade SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gatorade to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gatorade is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gatorade competitors and includes Gatorade target market, segmentation, positioning & Unique Selling Proposition (USP).

Gatorade SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Obey your thirst; Is it in you; Rehydrate replenish refuel


World’s No.1 Sports Drink

Gatorade STP
Gatorade Segmentation

Sportsmen/Youngsters preferring flavored sports drink

Gatorade Target Market

Young sportsperson

Gatorade Positioning

Replenishes energy of a sportsman/athlete/young men and women

Gatorade SWOT Analysis
Gatorade Strengths

Below are the Strengths in the SWOT Analysis of Gatorade:

1.Good product quality

2.Strong brand name

3.It has science to back up their product and is proven to excel and maintain physical performance during competition.

Gatorade Weaknesses

Here are the weaknesses in the Gatorade SWOT Analysis:

1.Low advertising and visibility

2.People unaware about product benefits

3.High price

4.Many varieties tend to confuse the customers.

Gatorade Opportunities

Following are the Opportunities in Gatorade SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Celebrity endorsements

4.Tap into new performance products ex Protein etc.

5. They could add a vitamin enhanced hydrator to compete with brands like vitamin water that take some of their target segment.

Gatorade Threats

The threats in the SWOT Analysis of Gatorade are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Gatorade Competition

Below are the top 5 Gatorade competitors:

1. Lucozade

2. Vitamin water

3. Powerade

4. Glucon-D

5. Dabur Glucose D

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gatorade. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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