Gatorade SWOT Analysis, Competitors & USP

Gatorade SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Gatorade, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gatorade to benchmark its business & performance as compared to the competitors, and make strategic improvements. Gatorade is one of the leading brands in the food & beverages sector.

The article below lists the Gatorade SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gatorade SWOT Analysis:

SWOT Analysis of Gatorade

For Gatorade, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gatorade Strengths

The strengths of Gatorade looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gatorade :

1. Gatorade is one of the world's leading energy drink based out of USA

2. Gatorade has the strong infrastructure and distribution of its parent company PepsiCo

3. The brand has a wide range of products like energy drinks, protein bars and other sports nutrition foods

4. Gatorade is available in more than 80 countries including USA, UK, Australia, Canada and others

5. The drink was invented by scientists in the year 1965 to provide energy to sports persons

6. The brand has a strong recall owing to good advertising and marketing via TV channels, online ads, digital marketing, print ads etc.

7. Gatorade has invested in sponsoring several sports teams and events globally to increase its reach and visibility

8. The brand has also diversified in wearable fitness trackers for measuring athlete performances and vital stats

Gatorade Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gatorade SWOT Analysis:

1. Intense competition in this segment means limited market share and high brand switching

2. Certain institutions have raised health concerns on consumption of instant health beverages

Gatorade Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gatorade SWOT Analysis:

1. Gatorade can leverage the successful brand Pepsi to expand its reach

2. The brand can focus on more advertising using celebrity endorsements like sports athletes to connect with consumers

3. Diversification into new performance products can help the brand grow

Gatorade Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gatorade are as mentioned:

1. Threat from other beverages and drinks by competition can impact the business of Gatorade

2. Health conscious people and organizations can often protest against energy drinks, which can impact its brand image

Gatorade Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Gatorade:

1. Red Bull

2. Schweppes

3. Lucozade

4. Glucon-D

5. Powerade

6. Tropicana

Hence this concludes the Gatorade SWOT analysis.

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About Gatorade

Gatorade Overview
Parent Company	PepsiCo
Category	Beverage
Sector	Food & Beverages
Tagline/ Slogan	Obey your thirst; Is it in you; Rehydrate replenish refuel
USP	World’s No.1 Sports Drink
Gatorade STP
Segmentation	Sportsmen/Youngsters preferring flavored sports drink
Target Market	Young sportsperson
Positioning	Replenishes energy of a sportsman/athlete/young men and women

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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