Published in Food & Beverages category by MBA Skool Team
Gatorade is one of the leading brands in the food & beverages sector. Gatorade SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Gatorade:
Gatorade is one of the world's leading energy drink based out of USA
Gatorade has the strong infrastructure and distribution of its parent company PepsiCo
The brand has a wide range of products like energy drinks, protein bars and other sports nutrition foods
Gatorade is available in more than 80 countries including USA, UK, Australia, Canada and others
The drink was invented by scientists in the year 1965 to provide energy to sports persons
The brand has a strong recall owing to good advertising and marketing via TV channels, online ads, digital marketing, print ads etc.
Gatorade has invested in sponsoring several sports teams and events globally to increase its reach and visibility
The brand has also diversified in wearable fitness trackers for measuring athlete performances and vital stats
Above are the strengths in the SWOT Analysis of Gatorade. The strengths of Gatorade looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition in this segment means limited market share and high brand switching
Certain institutions have raised health concerns on consumption of instant health beverages
These were the weaknesses in the Gatorade SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Replenishes energy of a sportsman/athlete/young men and women
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