Ruffles Chips SWOT Analysis, Competitors & USP
SWOT analysis of Ruffles Chips analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruffles Chips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ruffles Chips to benchmark its business & performance as compared to the competitors. Ruffles Chips is one of the leading brands in the food & beverages sector.
The table below lists the Ruffles Chips SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruffles Chips competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Ruffles Chips Brand Analysis | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Snacks |
| Sector | |
| Tagline/ Slogan |
RRRuffles have ridges |
| USP |
Macho Image snack for the alpha male |
| Ruffles Chips STP | |
| Segment |
People seeking snacks |
| Target Group |
Male, adventurous category in the age group of 18 - 35 |
| Positioning |
Macho snack for the stereotypical male |
| SWOT Analysis of Ruffles Chips | |
| Ruffles Chips Strengths |
Below are the Strengths in the SWOT Analysis of Ruffles Chips: 1. Available in different flavors catering to varying demand 2.Available in low fat, low salt healthy version 3.Great brand connect by target male segment due to innovative promotional campaigns centered around men centric events 4.Good brand recall due to good promotional policies 5.Good availability in various channels such as hypermarkets, supermarkets, discount retailers, casinos and gas stations |
| Ruffles Chips Weaknesses |
Here are the weaknesses in the Ruffles Chips SWOT Analysis: 1.Too much usage of cheese as ingredient is considered as fattening food 2.Sales is heavily dependent upon US and presence in other countries is almost negligible |
| Ruffles Chips Opportunities |
Following are the Opportunities in Ruffles Chips SWOT Analysis: 1. Branding opportunity in male specific events such as football events 2.Opportunity to target young male teens in addition to middle age group 3.Possibility of being portrayed as not so unhealthy food if sodium content is reduced considerably |
| Ruffles Chips Threats |
The threats in the SWOT Analysis of Ruffles Chips are as mentioned: 1.Increased competition for gender specific snacks 2.Increased threat of cannibalization from other Frito Lay products such as lays,Cheetos,Doritos and Tostilos 3.Increasing perception of unhealthy ‘junk’ food and negative publicity as a result of protests by health groups |
| Ruffles Chips Competition | |
| Ruffles Chips Competitors |
Below are the top 2 competitors of Ruffles Chips: 1. Lays 2. Doritos |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ruffles Chips. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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