Published in Food & Beverages category by MBA Skool Team
Ruffles Chips is one of the leading brands in the food & beverages sector. Ruffles Chips SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ruffles Chips:
Available in different flavors catering to varying demand
Available in low fat, low salt healthy version
Great brand connect by target male segment due to innovative promotional campaigns centered around men centric events
Good brand recall due to good promotional policies
Good availability in various channels such as hypermarkets, supermarkets, discount retailers, casinos and gas stations
Above are the strengths in the SWOT Analysis of Ruffles Chips. The strengths of Ruffles Chips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ruffles Chips Weaknesses
Too much usage of cheese as ingredient is considered as fattening food
Sales is heavily dependent upon US and presence in other countries is almost negligible
These were the weaknesses in the Ruffles Chips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ruffles Chips Opportunities
Branding opportunity in male specific events such as football events
Opportunity to target young male teens in addition to middle age group
Possibility of being portrayed as not so unhealthy food if sodium content is reduced considerably
Above we covered the opportunities in Ruffles Chips SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ruffles Chips Threats
Increased competition for gender specific snacks
Increased threat of cannibalization from other Frito Lay products such as lays,Cheetos,Doritos and Tostilos
Increasing perception of unhealthy ‘junk’ food and negative publicity as a result of protests by health groups
The threats in the SWOT Analysis of Ruffles Chips are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Male, adventurous category in the age group of 18 - 35
Macho snack for the stereotypical male
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