Himalya International Ltd SWOT Analysis
Himalya International Ltd is one of the leading brands in the food & beverages sector. Himalya International Ltd SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Himalya International Ltd:
Quick Glance:
Himalya International Ltd Strengths
- Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil.
- It was India’s first frozen foods company
- Known for satisfying the needs of its customers through innovative and customer fit products.
- It is known for fresh, good quality and hygienic products.
- There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results.
Above are the strengths in the SWOT Analysis of Himalya International Ltd. The strengths of Himalya International Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Himalya International Ltd Weaknesses
- High requirement of working capital.
- Seasonality of raw material
- Pests can affect produce and create a lot of problems.
These were the weaknesses in the Himalya International Ltd SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Himalya International Ltd Opportunities
- Opportunities in terms of opening of global markets
- Favourable demographic profile and changing lifestyles
- Opportunities in terms of diversification into other product categories.
- Advertise and promotion opportunities still largely untapped
Above we covered the opportunities in Himalya International Ltd SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Himalya International Ltd Threats
- High inventory carrying cost
- Threat from global players planning to enter the market.
- Economic instability and inflation in the country.
The threats in the SWOT Analysis of Himalya International Ltd are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Himalya International Ltd SWOT analysis.
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About Himalya International Ltd
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Himalya International Ltd Overview | |
|---|---|
| Parent Company |
Himalya International Ltd. |
| Category |
Food processing |
| Sector | |
| Tagline/ Slogan |
We are what we eat |
| USP |
Known for offering quality and fresh products |
| Himalya International Ltd STP | |
| Segmentation |
People who want fresh fruits, vegetables and associated product |
| Target Market |
Middle and upper middle class families |
| Positioning |
Pure and natural food products from the lap of Himalayas |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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