Himalya International Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Himalya International Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Himalya International Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himalya International Ltd to benchmark its business & performance as compared to the competitors and industry. As of 2020, Himalya International Ltd is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himalya International Ltd competitors and includes Himalya International Ltd target market, segmentation, positioning & Unique Selling Proposition (USP).

Himalya International Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Himalya International Ltd Brand Analysis
Parent Company

Himalya International Ltd.

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

We are what we eat

USP

Known for offering quality and fresh products

Himalya International Ltd STP
Himalya International Ltd Segmentation

People who want fresh fruits, vegetables and associated product

Himalya International Ltd Target Market

Middle and upper middle class families

Himalya International Ltd Positioning

Pure and natural food products from the lap of Himalayas

Himalya International Ltd SWOT Analysis
Himalya International Ltd Strengths

Below are the Strengths in the SWOT Analysis of Himalya International Ltd:

1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil.
2. It was India’s first frozen foods company
3. Known for satisfying the needs of its customers through innovative and customer fit products.
4. It is known for fresh, good quality and hygienic products.

5.There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results.

Himalya International Ltd Weaknesses

Here are the weaknesses in the Himalya International Ltd SWOT Analysis:

1.High requirement of working capital.
2.Seasonality of raw material
3.Pests can affect produce and create a lot of problems.

Himalya International Ltd Opportunities

Following are the Opportunities in Himalya International Ltd SWOT Analysis:

1.Opportunities in terms of opening of global markets
2.Favourable demographic profile and changing lifestyles
3.Opportunities in terms of diversification into other product categories.

4.Advertise and promotion opportunities still largely untapped

Himalya International Ltd Threats

The threats in the SWOT Analysis of Himalya International Ltd are as mentioned:

1.High inventory carrying cost
2.Threat from global players planning to enter the market.

3. Economic instability and inflation in the country.

Himalya International Ltd Competition
Competitors

Below are the top 4 Himalya International Ltd competitors:

1.Hatsun Agro products
2.Rei Agro
3.Heritage foods

4. Mother Dairy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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