Published in Food & Beverages category by MBA Skool Team
Himalya International Ltd is one of the leading brands in the food & beverages sector. Himalya International Ltd SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Himalya International Ltd:
Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil.
It was India’s first frozen foods company
Known for satisfying the needs of its customers through innovative and customer fit products.
It is known for fresh, good quality and hygienic products.
There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results.
Above are the strengths in the SWOT Analysis of Himalya International Ltd. The strengths of Himalya International Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Himalya International Ltd Weaknesses
High requirement of working capital.
Seasonality of raw material
Pests can affect produce and create a lot of problems.
These were the weaknesses in the Himalya International Ltd SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Himalya International Ltd Opportunities
Opportunities in terms of opening of global markets
Favourable demographic profile and changing lifestyles
Opportunities in terms of diversification into other product categories.
Advertise and promotion opportunities still largely untapped
Above we covered the opportunities in Himalya International Ltd SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Himalya International Ltd Threats
High inventory carrying cost
Threat from global players planning to enter the market.
Economic instability and inflation in the country.
The threats in the SWOT Analysis of Himalya International Ltd are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
People who want fresh fruits, vegetables and associated product
Middle and upper middle class families
Pure and natural food products from the lap of Himalayas
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