Himalya International Ltd SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Himalya International Ltd analyses the brand by its strengths, weaknesses, opportunities & threats. In Himalya International Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Himalya International Ltd to benchmark its business & performance as compared to the competitors. Himalya International Ltd is one of the leading brands in the food & beverages sector.
The article below lists the Himalya International Ltd SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Himalya International Ltd SWOT Analysis:
For Himalya International Ltd, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Himalya International Ltd Strengths
The strengths of Himalya International Ltd looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Himalya International Ltd :
1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil. 2. It was India’s first frozen foods company 3. Known for satisfying the needs of its customers through innovative and customer fit products. 4. It is known for fresh, good quality and hygienic products.
5.There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results.
Himalya International Ltd Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Himalya International Ltd SWOT Analysis:
1.High requirement of working capital. 2.Seasonality of raw material 3.Pests can affect produce and create a lot of problems.
Himalya International Ltd Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Himalya International Ltd SWOT Analysis:
1.Opportunities in terms of opening of global markets 2.Favourable demographic profile and changing lifestyles 3.Opportunities in terms of diversification into other product categories.
4.Advertise and promotion opportunities still largely untapped
Himalya International Ltd Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Himalya International Ltd are as mentioned:
1.High inventory carrying cost 2.Threat from global players planning to enter the market.
3. Economic instability and inflation in the country.
Himalya International Ltd Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Himalya International Ltd:
People who want fresh fruits, vegetables and associated product
Middle and upper middle class families
Pure and natural food products from the lap of Himalayas
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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