Himalya International Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14509

SWOT Analysis of Himalya International Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himalya International Ltd

Parent Company

Himalya International Ltd.


Food processing


Food & Beverages

Tagline/ Slogan

We are what we eat


Known for offering quality and fresh products

Himalya International Ltd STP


People who want fresh fruits, vegetables and associated product

Target Group

Middle and upper middle class families


Pure and natural food products from the lap of Himalayas

Himalya International Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Himalya International Ltd :

1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil.
2. It was India’s first frozen foods company
3. Known for satisfying the needs of its customers through innovative and customer fit products.
4. It is known for fresh, good quality and hygienic products.

5.There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results.


1.High requirement of working capital.
2.Seasonality of raw material
3.Pests can affect produce and create a lot of problems.


1.Opportunities in terms of opening of global markets
2.Favourable demographic profile and changing lifestyles
3.Opportunities in terms of diversification into other product categories.

4.Advertise and promotion opportunities still largely untapped


1.High inventory carrying cost
2.Threat from global players planning to enter the market.

3. Economic instability and inflation in the country.

Himalya International Ltd Competition


Below are the 4 main Himalya International Ltd competitors :

1.Hatsun Agro products
2.Rei Agro
3.Heritage foods

4. Mother Dairy

The brandguide table above concludes the Himalya International Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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