Himalya International Ltd SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Himalya International Ltd analyses the brand by its strengths, weaknesses, opportunities & threats. In Himalya International Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Himalya International Ltd to benchmark its business & performance as compared to the competitors. Himalya International Ltd is one of the leading brands in the food & beverages sector.
The table below lists the Himalya International Ltd SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himalya International Ltd competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
People who want fresh fruits, vegetables and associated product
Middle and upper middle class families
Pure and natural food products from the lap of Himalayas
SWOT Analysis of Himalya International Ltd
Himalya International Ltd Strengths
Below are the Strengths in the SWOT Analysis of Himalya International Ltd:
1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil. 2. It was India’s first frozen foods company 3. Known for satisfying the needs of its customers through innovative and customer fit products. 4. It is known for fresh, good quality and hygienic products.
5.There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results.
Himalya International Ltd Weaknesses
Here are the weaknesses in the Himalya International Ltd SWOT Analysis:
1.High requirement of working capital. 2.Seasonality of raw material 3.Pests can affect produce and create a lot of problems.
Himalya International Ltd Opportunities
Following are the Opportunities in Himalya International Ltd SWOT Analysis:
1.Opportunities in terms of opening of global markets 2.Favourable demographic profile and changing lifestyles 3.Opportunities in terms of diversification into other product categories.
4.Advertise and promotion opportunities still largely untapped
Himalya International Ltd Threats
The threats in the SWOT Analysis of Himalya International Ltd are as mentioned:
1.High inventory carrying cost 2.Threat from global players planning to enter the market.
3. Economic instability and inflation in the country.
Himalya International Ltd Competition
Himalya International Ltd Competitors
Below are the top 4 competitors of Himalya International Ltd:
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