Boomer Chewing Gum SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6757

SWOT Analysis of Boomer Chewing Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boomer Chewing Gum

Parent Company





Food & Beverages

Tagline/ Slogan

Boom Boom Boomer


Bubble gum

Boomer Chewing Gum STP


Chewing gum for children

Target Group

Young kids who want to have a flavored chewing experience


A bubble gum which swells like no other

Boomer Chewing Gum SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boomer Chewing Gum :

1. Advertising which has a good recall value
2. Attractive packaging
3. Wrigley products have a good quality perception

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value


1. Advertising has weakened across years
2. Bubble gum market has a very niche target segment (kids) as compared to chewing gums
3. Jellies have eaten into the share of chewing gums


1. Try more of non-traditional marketing procedures like center fresh
2.Try introducing a chewing gum (flanking variant).


1. Too many smaller players coming up with their products
2. Complementary offers don’t really work as much as they did earlier

Boomer Chewing Gum Competition


Below are the 2 main Boomer Chewing Gum competitors :

1. Center Fresh
2. Big Babol

The brandguide table above concludes the Boomer Chewing Gum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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