Published in Food & Beverages category by MBA Skool Team
Boomer Chewing Gum is one of the leading brands in the food & beverages sector. Boomer Chewing Gum SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Boomer Chewing Gum:
Strong brand name of the parent company adds value
Above are the strengths in the SWOT Analysis of Boomer Chewing Gum. The strengths of Boomer Chewing Gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Boomer Chewing Gum Weaknesses
Advertising has weakened across years
Bubble gum market has a very niche target segment (kids) as compared to chewing gums
Jellies have eaten into the share of chewing gums
These were the weaknesses in the Boomer Chewing Gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boomer Chewing Gum Opportunities
Try more of non-traditional marketing procedures like center fresh
Try introducing a chewing gum (flanking variant).
Above we covered the opportunities in Boomer Chewing Gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Boomer Chewing Gum Threats
Too many smaller players coming up with their products
Complementary offers don’t really work as much as they did earlier
The threats in the SWOT Analysis of Boomer Chewing Gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Young kids who want to have a flavored chewing experience
A bubble gum which swells like no other
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