Boomer Chewing Gum SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5878

SWOT Analysis of Boomer Chewing Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boomer Chewing Gum

Parent Company





Food and Beverages

Tagline/ Slogan

Boom Boom Boomer


Bubble gum



Chewing gum for children

Target Group

Young kids who want to have a flavored chewing experience


A bubble gum which swells like no other

SWOT Analysis


1. Advertising which has a good recall value
2. Attractive packaging
3. Wrigley products have a good quality perception

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value


1. Advertising has weakened across years
2. Bubble gum market has a very niche target segment (kids) as compared to chewing gums
3. Jellies have eaten into the share of chewing gums


1. Try more of non-traditional marketing procedures like center fresh
2.Try introducing a chewing gum (flanking variant).


1. Too many smaller players coming up with their products
2. Complementary offers don’t really work as much as they did earlier



1. Center Fresh
2. Big Babol

The table above concludes the Boomer Chewing Gum SWOT analysis along with its marketing and brand parameters.


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