Boomer Chewing Gum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Boomer Chewing Gum analyses the brand by its strengths, weaknesses, opportunities & threats. In Boomer Chewing Gum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boomer Chewing Gum to benchmark its business & performance as compared to the competitors. Boomer Chewing Gum is one of the leading brands in the food & beverages sector.

The article below lists the Boomer Chewing Gum SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Boomer Chewing Gum SWOT Analysis:

SWOT Analysis of Boomer Chewing Gum

For Boomer Chewing Gum, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Boomer Chewing Gum Strengths

The strengths of Boomer Chewing Gum looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Boomer Chewing Gum :

1. Advertising which has a good recall value
2. Attractive packaging
3. Wrigley products have a good quality perception

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Boomer Chewing Gum Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Boomer Chewing Gum SWOT Analysis:

1. Advertising has weakened across years
2. Bubble gum market has a very niche target segment (kids) as compared to chewing gums
3. Jellies have eaten into the share of chewing gums


Boomer Chewing Gum Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Boomer Chewing Gum SWOT Analysis:

1. Try more of non-traditional marketing procedures like center fresh
2.Try introducing a chewing gum (flanking variant).

Boomer Chewing Gum Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Boomer Chewing Gum are as mentioned:

1. Too many smaller players coming up with their products
2. Complementary offers don’t really work as much as they did earlier


Boomer Chewing Gum Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Boomer Chewing Gum:

1. Center Fresh
2. Big Babol

Hence this concludes the Boomer Chewing Gum SWOT analysis.

Continue reading more about the brand/company.

About Boomer Chewing Gum

Boomer Chewing Gum Overview
Parent Company

Wrigley

Category

Confectionary

Sector

Food & Beverages

Tagline/ Slogan

Boom Boom Boomer

USP

Bubble gum

Boomer Chewing Gum STP
Segmentation

Chewing gum for children

Target Market

Young kids who want to have a flavored chewing experience

Positioning

A bubble gum which swells like no other


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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