Boomer Chewing Gum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Boomer Chewing Gum analyses the brand by its strengths, weaknesses, opportunities & threats. In Boomer Chewing Gum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boomer Chewing Gum to benchmark its business & performance as compared to the competitors. Boomer Chewing Gum is one of the leading brands in the food & beverages sector.

The table below lists the Boomer Chewing Gum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boomer Chewing Gum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Boomer Chewing Gum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boomer Chewing Gum Brand Analysis
Parent Company

Wrigley

Category

Confectionary

Sector

Food & Beverages

Tagline/ Slogan

Boom Boom Boomer

USP

Bubble gum

Boomer Chewing Gum STP
Segment

Chewing gum for children

Target Group

Young kids who want to have a flavored chewing experience

Positioning

A bubble gum which swells like no other

SWOT Analysis of Boomer Chewing Gum
Boomer Chewing Gum Strengths

Below are the Strengths in the SWOT Analysis of Boomer Chewing Gum:

1. Advertising which has a good recall value
2. Attractive packaging
3. Wrigley products have a good quality perception

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Boomer Chewing Gum Weaknesses

Here are the weaknesses in the Boomer Chewing Gum SWOT Analysis:

1. Advertising has weakened across years
2. Bubble gum market has a very niche target segment (kids) as compared to chewing gums
3. Jellies have eaten into the share of chewing gums

Boomer Chewing Gum Opportunities

Following are the Opportunities in Boomer Chewing Gum SWOT Analysis:

1. Try more of non-traditional marketing procedures like center fresh
2.Try introducing a chewing gum (flanking variant).

Boomer Chewing Gum Threats

The threats in the SWOT Analysis of Boomer Chewing Gum are as mentioned:

1. Too many smaller players coming up with their products
2. Complementary offers don’t really work as much as they did earlier

Boomer Chewing Gum Competition
Boomer Chewing Gum Competitors

Below are the top 2 competitors of Boomer Chewing Gum:

1. Center Fresh
2. Big Babol


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boomer Chewing Gum. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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