Barista Lavazza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12199
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SWOT Analysis of Barista Lavazza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barista Lavazza

Parent Company

Lavazza

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Experience it

USP

Finest Italian and Arabica coffees and cuisine at great value prices

Barista Lavazza STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

Pioneer in Indian Café Culture

Barista Lavazza SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Barista Lavazza :

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Excellent Human Resource – Ambience and décor.

4. Strong brand recall and popularity amongst urban youth
5. Has over 200 stores across India
6. Loyalty programs to offer discounts and attract customers

Weaknesses

1.Perceived as Expensive brand

2.Competition from other coffee outlets, restaurants and fast food joints means tough segment

Opportunities

1.Introduce cheaper & unique versions of coffee

2.Tap the smaller towns/cities

3. Can diversify in tea beverage segment

Threats

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3.Overall macro environment to support high disposable income.

Barista Lavazza Competition

Competitors

Below are the 4 main Barista Lavazza competitors :

1.Cafe Coffee Day

2.Starbucks

3.Mochas

4.Costa Coffee

The brandguide table above concludes the Barista Lavazza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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