SWOT Analysis of Barista Lavazza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Barista Lavazza | |
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Parent Company |
Lavazza |
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Category |
Coffee joints |
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Sector |
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Tagline/ Slogan |
Experience it |
|
USP |
Finest Italian and Arabica coffees and cuisine at great value prices |
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Barista Lavazza STP | |
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Segment |
People looking to go to have a coffee and snacks at a hangout place |
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Target Group |
Youth in the middle and higher income groups |
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Positioning |
Pioneer in Indian Café Culture |
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Barista Lavazza SWOT Analysis | |
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Strengths |
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3. Excellent Human Resource – Ambience and décor. 4. Strong brand recall and popularity amongst urban youth |
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Weaknesses |
1.Perceived as Expensive brand 2.Competition from other coffee outlets, restaurants and fast food joints means tough segment |
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Opportunities |
1.Introduce cheaper & unique versions of coffee 2.Tap the smaller towns/cities 3. Can diversify in tea beverage segment |
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Threats |
1.Threat from existing coffee chains and fast food outlets 2.Dependent on Govt commodity rates 3.Overall macro environment to support high disposable income. |
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Barista Lavazza Competition | |
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Competitors |
3.Mochas 4.Costa Coffee |
The brandguide table above concludes the Barista Lavazza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Barista Lavazza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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