Barista SWOT Analysis
Barista is one of the leading brands in the food & beverages sector. Barista SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barista:
Quick Glance:
Barista Strengths
- Excellent brand name and brand visibility
- Huge young crowd as target group
- Excellent Human Resource – Ambience and décor.
- Strong brand recall and popularity amongst urban youth
- Has over 200 stores across India
- Loyalty programs to offer discounts and attract customers
Above are the strengths in the SWOT Analysis of Barista. The strengths of Barista looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Barista Weaknesses
- Perceived as Expensive brand
- Competition from other coffee outlets, restaurants and fast food joints means tough segment
These were the weaknesses in the Barista SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Barista Opportunities
- Introduce cheaper & unique versions of coffee
- Tap the smaller towns/cities
- Can diversify in tea beverage segment
Above we covered the opportunities in Barista SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Barista Threats
- Threat from existing coffee chains and fast food outlets
- Dependent on Govt commodity rates
- Overall macro environment to support high disposable income.
The threats in the SWOT Analysis of Barista are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Barista SWOT analysis.
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About Barista
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Barista Overview | |
|---|---|
| Parent Company |
Lavazza |
| Category |
Coffee joints |
| Sector | |
| Tagline/ Slogan |
Experience it |
| USP |
Finest Italian and Arabica coffees and cuisine at great value prices |
| Barista STP | |
| Segmentation |
People looking to go to have a coffee and snacks at a hangout place |
| Target Market |
Youth in the middle and higher income groups |
| Positioning |
Pioneer in Indian Café Culture |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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