Barista Lavazza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14561

SWOT analysis of Barista Lavazza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Barista Lavazza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barista Lavazza to benchmark its business & performance as compared to the competitors and industry. Barista Lavazza is one of the leading brands in the food & beverages sector. The table below also lists the top Barista Lavazza competitors and elaborates Barista Lavazza market segmentation, target group, positioning & Unique Selling Proposition (USP).

Barista Lavazza SWOT, Competitors, Marketing STP & Brand analysis Table

Barista Lavazza

Parent Company

Lavazza

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Experience it

USP

Finest Italian and Arabica coffees and cuisine at great value prices

Barista Lavazza STP
Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

Pioneer in Indian Café Culture

Barista Lavazza SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Barista Lavazza. Strengths are:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Excellent Human Resource – Ambience and décor.

4. Strong brand recall and popularity amongst urban youth
5. Has over 200 stores across India
6. Loyalty programs to offer discounts and attract customers

Weaknesses

Here are the weaknesses in the Barista Lavazza SWOT Analysis:

1.Perceived as Expensive brand

2.Competition from other coffee outlets, restaurants and fast food joints means tough segment

Opportunities

Following are the Opportunities in Barista Lavazza SWOT Analysis:

1.Introduce cheaper & unique versions of coffee

2.Tap the smaller towns/cities

3. Can diversify in tea beverage segment

Threats

The threats in the SWOT Analysis of Barista Lavazza are as mentioned:

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3.Overall macro environment to support high disposable income.

Barista Lavazza Competition
Competitors

Below are the top 4 Barista Lavazza competitors:

1.Cafe Coffee Day

2.Starbucks

3.Mochas

4.Costa Coffee

The brandguide table above concludes the Barista Lavazza SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Barista Lavazza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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