Barista Lavazza SWOT Analysis, Competitors & USP

Barista Lavazza SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Barista Lavazza, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barista Lavazza to benchmark its business & performance as compared to the competitors, and make strategic improvements. Barista Lavazza is one of the leading brands in the food & beverages sector.

The article below lists the Barista Lavazza SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Barista Lavazza SWOT Analysis:

SWOT Analysis of Barista Lavazza

For Barista Lavazza, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Barista Lavazza Strengths

The strengths of Barista Lavazza looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Barista Lavazza :

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Excellent Human Resource – Ambience and décor.

4. Strong brand recall and popularity amongst urban youth
5. Has over 200 stores across India
6. Loyalty programs to offer discounts and attract customers

Barista Lavazza Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Barista Lavazza SWOT Analysis:

1.Perceived as Expensive brand

2.Competition from other coffee outlets, restaurants and fast food joints means tough segment

Barista Lavazza Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Barista Lavazza SWOT Analysis:

1.Introduce cheaper & unique versions of coffee

2.Tap the smaller towns/cities

3. Can diversify in tea beverage segment

Barista Lavazza Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Barista Lavazza are as mentioned:

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3.Overall macro environment to support high disposable income.

Barista Lavazza Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Barista Lavazza:

1.Cafe Coffee Day

2.Starbucks

3.Mochas

4.Costa Coffee

Hence this concludes the Barista Lavazza SWOT analysis.

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About Barista Lavazza

Barista Lavazza
Parent Company	Lavazza
Category	Coffee joints
Sector	Food & Beverages
Tagline/ Slogan	Experience it
USP	Finest Italian and Arabica coffees and cuisine at great value prices
Barista Lavazza STP
Segmentation	People looking to go to have a coffee and snacks at a hangout place
Target Market	Youth in the middle and higher income groups
Positioning	Pioneer in Indian Café Culture

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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