Barista Lavazza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 10045
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SWOT Analysis of Barista Lavazza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barista Lavazza

Parent Company

Lavazza

Category

Coffee joints

Sector

Food Products

Tagline/ Slogan

Experience it

USP

Finest Italian and Arabica coffees and cuisine at great value prices

STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

Pioneer in Indian Café Culture

SWOT Analysis

Strengths

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Excellent Human Resource – Ambience and décor.

4. Strong brand recall and popularity amongst urban youth
5. Has over 200 stores across India
6. Loyalty programs to offer discounts and attract customers

Weaknesses

1.Perceived as Expensive brand

2.Competition from other coffee outlets, restaurants and fast food joints means tough segment

Opportunities

1.Introduce cheaper & unique versions of coffee

2.Tap the smaller towns/cities

3. Can diversify in tea beverage segment

Threats

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3.Overall macro environment to support high disposable income.

Competition

Competitors

1.Cafe Coffee Day

2.Starbucks

3.Mochas

4.Costa Coffee

The table above concludes the Barista Lavazza SWOT analysis along with its marketing and brand parameters.

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