Barista Lavazza SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Barista Lavazza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Barista Lavazza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barista Lavazza to benchmark its business & performance as compared to the competitors and industry. Barista Lavazza is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Barista Lavazza competitors and includes Barista Lavazza target market, segmentation, positioning & Unique Selling Proposition (USP).

Barista Lavazza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Barista Lavazza

Parent Company

Lavazza

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Experience it

USP

Finest Italian and Arabica coffees and cuisine at great value prices

Barista Lavazza STP
Barista Lavazza Segmentation

People looking to go to have a coffee and snacks at a hangout place

Barista Lavazza Target Market

Youth in the middle and higher income groups

Barista Lavazza Positioning

Pioneer in Indian Café Culture

Barista Lavazza SWOT Analysis
Barista Lavazza Strengths

Below are the Strengths in the SWOT Analysis of Barista Lavazza:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Excellent Human Resource – Ambience and décor.

4. Strong brand recall and popularity amongst urban youth
5. Has over 200 stores across India
6. Loyalty programs to offer discounts and attract customers

Barista Lavazza Weaknesses

Here are the weaknesses in the Barista Lavazza SWOT Analysis:

1.Perceived as Expensive brand

2.Competition from other coffee outlets, restaurants and fast food joints means tough segment

Barista Lavazza Opportunities

Following are the Opportunities in Barista Lavazza SWOT Analysis:

1.Introduce cheaper & unique versions of coffee

2.Tap the smaller towns/cities

3. Can diversify in tea beverage segment

Barista Lavazza Threats

The threats in the SWOT Analysis of Barista Lavazza are as mentioned:

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3.Overall macro environment to support high disposable income.

Barista Lavazza Competition
Competitors

Below are the top 4 Barista Lavazza competitors:

1.Cafe Coffee Day

2.Starbucks

3.Mochas

4.Costa Coffee

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Barista Lavazza. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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