Barista Lavazza SWOT Analysis, Competitors & USP

Barista Lavazza

Parent Company

Lavazza

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Experience it

USP

Finest Italian and Arabica coffees and cuisine at great value prices

Barista Lavazza STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

Pioneer in Indian Café Culture

Barista Lavazza SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Barista Lavazza. Strengths are:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Excellent Human Resource – Ambience and décor.

4. Strong brand recall and popularity amongst urban youth
5. Has over 200 stores across India
6. Loyalty programs to offer discounts and attract customers

Weaknesses

Here are the weaknesses of Barista Lavazza :

1.Perceived as Expensive brand

2.Competition from other coffee outlets, restaurants and fast food joints means tough segment

Opportunities

Following are the Opportunities of Barista Lavazza :

1.Introduce cheaper & unique versions of coffee

2.Tap the smaller towns/cities

3. Can diversify in tea beverage segment

Threats

The threats of Barista Lavazza are as mentioned :

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3.Overall macro environment to support high disposable income.

Barista Lavazza Competition

Competitors

Below are the 4 main Barista Lavazza competitors :

1.Cafe Coffee Day

2.Starbucks

3.Mochas

4.Costa Coffee