Published in Food & Beverages category by MBA Skool Team
Barista is one of the leading brands in the food & beverages sector. Barista SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barista:
Strong brand recall and popularity amongst urban youth
Has over 200 stores across India
Loyalty programs to offer discounts and attract customers
Above are the strengths in the SWOT Analysis of Barista. The strengths of Barista looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perceived as Expensive brand
Competition from other coffee outlets, restaurants and fast food joints means tough segment
These were the weaknesses in the Barista SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Finest Italian and Arabica coffees and cuisine at great value prices
People looking to go to have a coffee and snacks at a hangout place
Youth in the middle and higher income groups
Pioneer in Indian Café Culture
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