Center Fresh SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5144

SWOT Analysis of Center Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Centre Fresh

Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Rakhe Zubaan pe lagaam; A Fall of freshness


Liquid filled chewing gum

Center Fresh STP


People looking to have mint and gum

Target Group

Children and youth middle and upper class people


Its taste keeps your tongue busy(Zabaan pe Lagaam)

Center Fresh SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Center Fresh. Strengths are:

1.Innovation(Liquid Filling)

2.Promotional tactics




Here are the weaknesses of Center Fresh :

1.Chewing gums are considered unhealthy by many people

2.Price constraint


Following are the Opportunities of Center Fresh :

1.Innovation within the brand(like more distinct flavors)

2.Sugar free products


The threats of Center Fresh are as mentioned :

1.Competition from international brand

2.Competition from domestic players

Center Fresh Competition


Below are the 2 main Center Fresh competitors :

1.Orbit Chewing gum

2.Big Babol

The brandguide table above concludes the Center Fresh SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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