Center Fresh SWOT Analysis, Competitors & USP

Center Fresh SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Center Fresh, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Center Fresh to benchmark its business & performance as compared to the competitors, and make strategic improvements. Center Fresh is one of the leading brands in the food & beverages sector.

The article below lists the Center Fresh SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Center Fresh SWOT Analysis:

SWOT Analysis of Center Fresh

For Center Fresh, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Center Fresh Strengths

The strengths of Center Fresh looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Center Fresh :

1.Innovation(Liquid Filling)

2.Promotional tactics

3.Packaging

4.Quality

Center Fresh Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Center Fresh SWOT Analysis:

1.Chewing gums are considered unhealthy by many people

2.Price constraint

Center Fresh Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Center Fresh SWOT Analysis:

1.Innovation within the brand(like more distinct flavors)

2.Sugar free products

Center Fresh Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Center Fresh are as mentioned:

1.Competition from international brand

2.Competition from domestic players

Center Fresh Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Center Fresh:

1.Orbit Chewing gum

2.Big Babol

Hence this concludes the Center Fresh SWOT analysis.

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About Center Fresh

Centre Fresh
Parent Company	Perfetti van Melle
Category	Chocolate
Sector	Food & Beverages
Tagline/ Slogan	Rakhe Zubaan pe lagaam; A Fall of freshness
USP	Liquid filled chewing gum
Center Fresh STP
Segmentation	People looking to have mint and gum
Target Market	Children and youth middle and upper class people
Positioning	Its taste keeps your tongue busy(Zabaan pe Lagaam)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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