SWOT Analysis of Center Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Centre Fresh | |
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Parent Company |
Perfetti van Melle |
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Category |
Chocolate |
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Sector |
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Tagline/ Slogan |
Rakhe Zubaan pe lagaam; A Fall of freshness |
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USP |
Liquid filled chewing gum |
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Center Fresh STP | |
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Segment |
People looking to have mint and gum |
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Target Group |
Children and youth middle and upper class people |
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Positioning |
Its taste keeps your tongue busy(Zabaan pe Lagaam) |
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Center Fresh SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Center Fresh : 1.Innovation(Liquid Filling) 2.Promotional tactics 3.Packaging 4.Quality |
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Weaknesses |
1.Chewing gums are considered unhealthy by many people 2.Price constraint |
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Opportunities |
1.Innovation within the brand(like more distinct flavors) 2.Sugar free products |
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Threats |
1.Competition from international brand 2.Competition from domestic players |
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Center Fresh Competition | |
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Competitors |
Below are the 2 main Center Fresh competitors : 2.Big Babol |
The brandguide table above concludes the Center Fresh SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Center Fresh. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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