Center Fresh SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Center Fresh analyses the brand by its strengths, weaknesses, opportunities & threats. In Center Fresh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Center Fresh to benchmark its business & performance as compared to the competitors. Center Fresh is one of the leading brands in the food & beverages sector.

The table below lists the Center Fresh SWOT (Strengths, Weaknesses, Opportunities, Threats), top Center Fresh competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Center Fresh SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Centre Fresh

Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Rakhe Zubaan pe lagaam; A Fall of freshness


Liquid filled chewing gum

Center Fresh STP

People looking to have mint and gum

Target Group

Children and youth middle and upper class people


Its taste keeps your tongue busy(Zabaan pe Lagaam)

SWOT Analysis of Center Fresh
Center Fresh Strengths

Below are the Strengths in the SWOT Analysis of Center Fresh:

1.Innovation(Liquid Filling)

2.Promotional tactics



Center Fresh Weaknesses

Here are the weaknesses in the Center Fresh SWOT Analysis:

1.Chewing gums are considered unhealthy by many people

2.Price constraint

Center Fresh Opportunities

Following are the Opportunities in Center Fresh SWOT Analysis:

1.Innovation within the brand(like more distinct flavors)

2.Sugar free products

Center Fresh Threats

The threats in the SWOT Analysis of Center Fresh are as mentioned:

1.Competition from international brand

2.Competition from domestic players

Center Fresh Competition
Center Fresh Competitors

Below are the top 2 competitors of Center Fresh:

1.Orbit Chewing gum

2.Big Babol

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Center Fresh. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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