Center Fresh SWOT Analysis
Here is a detailed SWOT analysis of Center Fresh covering strengths, weaknesses, opportunities and threats.
Center Fresh Strengths
- Innovation(Liquid Filling)
- Promotional tactics
- Packaging
- Quality
Above are the strengths in the SWOT Analysis of Center Fresh. The strengths of Center Fresh looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Center Fresh Weaknesses
- Chewing gums are considered unhealthy by many people
- Price constraint
These were the weaknesses in the Center Fresh SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Center Fresh Opportunities
- Innovation within the brand(like more distinct flavors)
- Sugar free products
Above we covered the opportunities in Center Fresh SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Center Fresh Threats
- Competition from international brand
- Competition from domestic players
The threats in the SWOT Analysis of Center Fresh are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Center Fresh SWOT analysis.
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About Center Fresh
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Centre Fresh | |
| Parent Company |
Perfetti van Melle |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Rakhe Zubaan pe lagaam; A Fall of freshness |
| USP |
Liquid filled chewing gum |
| Center Fresh STP | |
| Segmentation |
People looking to have mint and gum |
| Target Market |
Children and youth middle and upper class people |
| Positioning |
Its taste keeps your tongue busy(Zabaan pe Lagaam) |
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