Center Fresh SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Center Fresh analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Center Fresh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Center Fresh to benchmark its business & performance as compared to the competitors and industry. As of 2020, Center Fresh is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Center Fresh competitors and includes Center Fresh target market, segmentation, positioning & Unique Selling Proposition (USP).

Center Fresh SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Centre Fresh

Parent Company

Perfetti van Melle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Rakhe Zubaan pe lagaam; A Fall of freshness

USP

Liquid filled chewing gum

Center Fresh STP
Center Fresh Segmentation

People looking to have mint and gum

Center Fresh Target Market

Children and youth middle and upper class people

Center Fresh Positioning

Its taste keeps your tongue busy(Zabaan pe Lagaam)

Center Fresh SWOT Analysis
Center Fresh Strengths

Below are the Strengths in the SWOT Analysis of Center Fresh:

1.Innovation(Liquid Filling)

2.Promotional tactics

3.Packaging

4.Quality

Center Fresh Weaknesses

Here are the weaknesses in the Center Fresh SWOT Analysis:

1.Chewing gums are considered unhealthy by many people

2.Price constraint

Center Fresh Opportunities

Following are the Opportunities in Center Fresh SWOT Analysis:

1.Innovation within the brand(like more distinct flavors)

2.Sugar free products

Center Fresh Threats

The threats in the SWOT Analysis of Center Fresh are as mentioned:

1.Competition from international brand

2.Competition from domestic players

Center Fresh Competition
Competitors

Below are the top 2 Center Fresh competitors:

1.Orbit Chewing gum

2.Big Babol

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Center Fresh. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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