SWOT analysis of Center Fresh analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Center Fresh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Center Fresh to benchmark its business & performance as compared to the competitors and industry. As of 2020, Center Fresh is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Center Fresh competitors and includes Center Fresh target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Centre Fresh | |
| Parent Company |
Perfetti van Melle |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Rakhe Zubaan pe lagaam; A Fall of freshness |
| USP |
Liquid filled chewing gum |
| Center Fresh STP | |
| Center Fresh Segmentation |
People looking to have mint and gum |
| Center Fresh Target Market |
Children and youth middle and upper class people |
| Center Fresh Positioning |
Its taste keeps your tongue busy(Zabaan pe Lagaam) |
| Center Fresh SWOT Analysis | |
| Center Fresh Strengths |
Below are the Strengths in the SWOT Analysis of Center Fresh: 1.Innovation(Liquid Filling) 2.Promotional tactics 3.Packaging 4.Quality |
| Center Fresh Weaknesses |
Here are the weaknesses in the Center Fresh SWOT Analysis: 1.Chewing gums are considered unhealthy by many people 2.Price constraint |
| Center Fresh Opportunities |
Following are the Opportunities in Center Fresh SWOT Analysis: 1.Innovation within the brand(like more distinct flavors) 2.Sugar free products |
| Center Fresh Threats |
The threats in the SWOT Analysis of Center Fresh are as mentioned: 1.Competition from international brand 2.Competition from domestic players |
| Center Fresh Competition | |
| Competitors |
Below are the top 2 Center Fresh competitors: 2.Big Babol |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Center Fresh. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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