SWOT analysis of Yeo Hiap Seng Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Yeo Hiap Seng Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yeo Hiap Seng Limited to benchmark its business & performance as compared to the competitors. Yeo Hiap Seng Limited is one of the leading brands in the food & beverages sector.
The table below lists the Yeo Hiap Seng Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yeo Hiap Seng Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Yeo Hiap Seng Limited Brand Analysis | |
---|---|
Parent Company |
Far East Organization |
Category |
Beverages |
Sector | |
Tagline/ Slogan |
The winning formula |
USP |
The rich heritage and history of the company |
Yeo Hiap Seng Limited STP | |
Segment |
Anyone who consumes processed ‘convenience style’ food and beverages |
Target Group |
Families, especially mothers and young kids |
Positioning |
Convenient food and beverages at competitive prices |
SWOT Analysis of Yeo Hiap Seng Limited | |
Yeo Hiap Seng Limited Strengths |
Below are the Strengths in the SWOT Analysis of Yeo Hiap Seng Limited: 1. Known for its product innovations 5. It also has a tie-up with beverage giant Pepsi in Asia |
Yeo Hiap Seng Limited Weaknesses |
Here are the weaknesses in the Yeo Hiap Seng Limited SWOT Analysis: 1. The food division is yet to mark its presence in emerging markets like India, China etc. |
Yeo Hiap Seng Limited Opportunities |
Following are the Opportunities in Yeo Hiap Seng Limited SWOT Analysis: 1. Create brand awareness in countries other than Singapore |
Yeo Hiap Seng Limited Threats |
The threats in the SWOT Analysis of Yeo Hiap Seng Limited are as mentioned: 1. Intense competition from the existing players in the beverage industry in emerging markets |
Yeo Hiap Seng Limited Competition | |
Yeo Hiap Seng Limited Competitors |
Below are the top 3 competitors of Yeo Hiap Seng Limited: 1. Bee Cheng Hiang |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yeo Hiap Seng Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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