Yeo Hiap Seng Limited SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Yeo Hiap Seng Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yeo Hiap Seng Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yeo Hiap Seng Limited to benchmark its business & performance as compared to the competitors and industry. Yeo Hiap Seng Limited is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yeo Hiap Seng Limited competitors and includes Yeo Hiap Seng Limited target market, segmentation, positioning & Unique Selling Proposition (USP).
Anyone who consumes processed ‘convenience style’ food and beverages
Families, especially mothers and young kids
Yeo Hiap Seng Limited Positioning
Convenient food and beverages at competitive prices
Yeo Hiap Seng Limited SWOT Analysis
Yeo Hiap Seng Limited Strengths
Below are the Strengths in the SWOT Analysis of Yeo Hiap Seng Limited:
1. Known for its product innovations 2. Well diversified food and beverage product portfolio 3. All its health beverages are endorsed by the Health Promotion Board 4. Brand’s long heritage and leadership position in Asian drinks market
5. It also has a tie-up with beverage giant Pepsi in Asia
Yeo Hiap Seng Limited Weaknesses
Here are the weaknesses in the Yeo Hiap Seng Limited SWOT Analysis:
1. The food division is yet to mark its presence in emerging markets like India, China etc. 2. Competition to its home grown beverages from the other brands the company distributes means limited market share
Yeo Hiap Seng Limited Opportunities
Following are the Opportunities in Yeo Hiap Seng Limited SWOT Analysis:
1. Create brand awareness in countries other than Singapore 2. Expansion into infant foods and related businesses 3. Expansion into conventional flavours to cater to non-Asian customers
Yeo Hiap Seng Limited Threats
The threats in the SWOT Analysis of Yeo Hiap Seng Limited are as mentioned:
1. Intense competition from the existing players in the beverage industry in emerging markets 2. Emergence of healthy low calorie beverages as potential substitutes 3. Growing unpopularity of canned foods
Yeo Hiap Seng Limited Competition
Below are the top 3 Yeo Hiap Seng Limited competitors:
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