Published in Food & Beverages category by MBA Skool Team
Yeo Hiap Seng Limited is one of the leading brands in the food & beverages sector. Yeo Hiap Seng Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yeo Hiap Seng Limited:
Well diversified food and beverage product portfolio
All its health beverages are endorsed by the Health Promotion Board
Brand’s long heritage and leadership position in Asian drinks market
It also has a tie-up with beverage giant Pepsi in Asia
Above are the strengths in the SWOT Analysis of Yeo Hiap Seng Limited. The strengths of Yeo Hiap Seng Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Yeo Hiap Seng Limited Weaknesses
The food division is yet to mark its presence in emerging markets like India, China etc.
Competition to its home grown beverages from the other brands the company distributes means limited market share
These were the weaknesses in the Yeo Hiap Seng Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Yeo Hiap Seng Limited Opportunities
Create brand awareness in countries other than Singapore
Expansion into infant foods and related businesses
Expansion into conventional flavours to cater to non-Asian customers
Above we covered the opportunities in Yeo Hiap Seng Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Yeo Hiap Seng Limited Threats
Intense competition from the existing players in the beverage industry in emerging markets
Emergence of healthy low calorie beverages as potential substitutes
Growing unpopularity of canned foods
The threats in the SWOT Analysis of Yeo Hiap Seng Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Anyone who consumes processed ‘convenience style’ food and beverages
Families, especially mothers and young kids
Convenient food and beverages at competitive prices
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