SWOT Analysis of Yeo Hiap Seng Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Yeo Hiap Seng Limited |
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Parent Company |
Far East Organization |
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Category |
Beverages |
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Sector |
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Tagline/ Slogan |
The winning formula |
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USP |
The rich heritage and history of the company |
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Yeo Hiap Seng Limited STP |
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Segment |
Anyone who consumes processed ‘convenience style’ food and beverages |
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Target Group |
Families, especially mothers and young kids |
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Positioning |
Convenient food and beverages at competitive prices |
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Yeo Hiap Seng Limited SWOT Analysis |
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Strengths |
1. Known for its product innovations 5. It also has a tie-up with beverage giant Pepsi in Asia |
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Weaknesses |
1. The food division is yet to mark its presence in emerging markets like India, China etc. |
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Opportunities |
1. Create brand awareness in countries other than Singapore |
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Threats |
1. Intense competition from the existing players in the beverage industry in emerging markets |
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Yeo Hiap Seng Limited Competition |
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Competitors |
1. Bee Cheng Hiang |
The brandguide table above concludes the Yeo Hiap Seng Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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