Yeo Hiap Seng Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Yeo Hiap Seng Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Yeo Hiap Seng Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yeo Hiap Seng Limited to benchmark its business & performance as compared to the competitors. Yeo Hiap Seng Limited is one of the leading brands in the food & beverages sector.

The table below lists the Yeo Hiap Seng Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yeo Hiap Seng Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Yeo Hiap Seng Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yeo Hiap Seng Limited Brand Analysis
Parent Company

Far East Organization




Food & Beverages

Tagline/ Slogan

The winning formula


The rich heritage and history of the company

Yeo Hiap Seng Limited STP

Anyone who consumes processed ‘convenience style’ food and beverages

Target Group

Families, especially mothers and young kids


Convenient food and beverages at competitive prices

SWOT Analysis of Yeo Hiap Seng Limited
Yeo Hiap Seng Limited Strengths

Below are the Strengths in the SWOT Analysis of Yeo Hiap Seng Limited:

1. Known for its product innovations
2. Well diversified food and beverage product portfolio
3. All its health beverages are endorsed by the Health Promotion Board
4. Brand’s long heritage and leadership position in Asian drinks market

5. It also has a tie-up with beverage giant Pepsi in Asia

Yeo Hiap Seng Limited Weaknesses

Here are the weaknesses in the Yeo Hiap Seng Limited SWOT Analysis:

1. The food division is yet to mark its presence in emerging markets like India, China etc.
2. Competition to its home grown beverages from the other brands the company distributes means limited market share

Yeo Hiap Seng Limited Opportunities

Following are the Opportunities in Yeo Hiap Seng Limited SWOT Analysis:

1. Create brand awareness in countries other than Singapore
2. Expansion into infant foods and related businesses
3. Expansion into conventional flavours to cater to non-Asian customers

Yeo Hiap Seng Limited Threats

The threats in the SWOT Analysis of Yeo Hiap Seng Limited are as mentioned:

1. Intense competition from the existing players in the beverage industry in emerging markets
2. Emergence of healthy low calorie beverages as potential substitutes
3. Growing unpopularity of canned foods

Yeo Hiap Seng Limited Competition
Yeo Hiap Seng Limited Competitors

Below are the top 3 competitors of Yeo Hiap Seng Limited:

1. Bee Cheng Hiang
2. BreadTalk Group Limited
3. Clouet Trading Pte. Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yeo Hiap Seng Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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