Yeo Hiap Seng Limited SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7771

SWOT analysis of Yeo Hiap Seng Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. Yeo Hiap Seng Limited is one of the leading brands in the food & beverages sector. The table below also lists the top Yeo Hiap Seng Limited competitors and elaborates Yeo Hiap Seng Limited segmentation, targeting, positioning & USP.

Yeo Hiap Seng Limited

Parent Company

Far East Organization




Food & Beverages

Tagline/ Slogan

The winning formula


The rich heritage and history of the company

Yeo Hiap Seng Limited STP


Anyone who consumes processed ‘convenience style’ food and beverages

Target Group

Families, especially mothers and young kids


Convenient food and beverages at competitive prices

Yeo Hiap Seng Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yeo Hiap Seng Limited. Strengths are:

1. Known for its product innovations
2. Well diversified food and beverage product portfolio
3. All its health beverages are endorsed by the Health Promotion Board
4. Brand’s long heritage and leadership position in Asian drinks market

5. It also has a tie-up with beverage giant Pepsi in Asia


Here are the weaknesses in the Yeo Hiap Seng Limited SWOT Analysis:

1. The food division is yet to mark its presence in emerging markets like India, China etc.
2. Competition to its home grown beverages from the other brands the company distributes means limited market share


Following are the Opportunities in Yeo Hiap Seng Limited SWOT Analysis:

1. Create brand awareness in countries other than Singapore
2. Expansion into infant foods and related businesses
3. Expansion into conventional flavours to cater to non-Asian customers


The threats in the SWOT Analysis of Yeo Hiap Seng Limited are as mentioned:

1. Intense competition from the existing players in the beverage industry in emerging markets
2. Emergence of healthy low calorie beverages as potential substitutes
3. Growing unpopularity of canned foods

Yeo Hiap Seng Limited Competition


Below are the top 3 Yeo Hiap Seng Limited competitors:

1. Bee Cheng Hiang
2. BreadTalk Group Limited
3. Clouet Trading Pte. Ltd.


The brandguide table above concludes the Yeo Hiap Seng Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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