Yeo Hiap Seng Limited SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Yeo Hiap Seng Limited SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Yeo Hiap Seng Limited, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Yeo Hiap Seng Limited is one of the leading brands in the food & beverages sector. The article below lists the Yeo Hiap Seng Limited SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Yeo Hiap Seng Limited

For Yeo Hiap Seng Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Yeo Hiap Seng Limited Strengths

The strengths of Yeo Hiap Seng Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Yeo Hiap Seng Limited :

1. Known for its product innovations
2. Well diversified food and beverage product portfolio
3. All its health beverages are endorsed by the Health Promotion Board
4. Brand’s long heritage and leadership position in Asian drinks market

5. It also has a tie-up with beverage giant Pepsi in Asia

Yeo Hiap Seng Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Yeo Hiap Seng Limited SWOT Analysis:

1. The food division is yet to mark its presence in emerging markets like India, China etc.
2. Competition to its home grown beverages from the other brands the company distributes means limited market share

Yeo Hiap Seng Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Yeo Hiap Seng Limited SWOT Analysis:

1. Create brand awareness in countries other than Singapore
2. Expansion into infant foods and related businesses
3. Expansion into conventional flavours to cater to non-Asian customers

Yeo Hiap Seng Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Yeo Hiap Seng Limited are as mentioned:

1. Intense competition from the existing players in the beverage industry in emerging markets
2. Emergence of healthy low calorie beverages as potential substitutes
3. Growing unpopularity of canned foods

Yeo Hiap Seng Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Yeo Hiap Seng Limited:

1. Bee Cheng Hiang
2. BreadTalk Group Limited
3. Clouet Trading Pte. Ltd.

Hence this concludes the Yeo Hiap Seng Limited SWOT analysis.

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About Yeo Hiap Seng Limited

Yeo Hiap Seng Limited Overview
Parent Company

Far East Organization




Food & Beverages

Tagline/ Slogan

The winning formula


The rich heritage and history of the company

Yeo Hiap Seng Limited STP

Anyone who consumes processed ‘convenience style’ food and beverages

Target Group

Families, especially mothers and young kids


Convenient food and beverages at competitive prices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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