The Cheesecake Factory SWOT Analysis, Competitors, STP & USP

The Cheesecake Factory

Restaurants

Food & Beverages

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Generous portions with inventive menu section

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Children and youth from middle and upper class

Delicious cheesecakes and fantastic desserts

Below are the Strengths in the SWOT Analysis of The Cheesecake Factory:

1. Strong presence across all regions of USA
2. Fresh quality ingredients and casual comfortable setting

3. Large assorted menu; big product line

4. Special SkinnyLicious menu for diet conscious customers

5. Over 175 restaurants offer a wide variety of menu

Here are the weaknesses in the The Cheesecake Factory SWOT Analysis:

1. High calorific value in the food tarnished brand image

2. Low international presence as compared to bigger food chains

Following are the Opportunities in The Cheesecake Factory SWOT Analysis:

1. Expansion to further international locations in Asia and Middle-East
2. Product line expansion in the health segment with low calorie desserts

3. More focused marketing and branding can increase customer penetration

The threats in the SWOT Analysis of The Cheesecake Factory are as mentioned:

1. People becoming more health conscious
2. Threat from new entrants and competitors

3. Economic turbulence can cause issues in business operations

Below are the top 6 The Cheesecake Factory competitors:

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell