The Cheesecake Factory SWOT Analysis

The Cheesecake Factory SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of The Cheesecake Factory, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

The Cheesecake Factory is one of the leading brands in the food & beverages sector. The article below lists the The Cheesecake Factory SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of The Cheesecake Factory

For The Cheesecake Factory, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

The Cheesecake Factory Strengths

The strengths of The Cheesecake Factory looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of The Cheesecake Factory :

1. Strong presence across all regions of USA
2. Fresh quality ingredients and casual comfortable setting

3. Large assorted menu; big product line

4. Special SkinnyLicious menu for diet conscious customers

5. Over 175 restaurants offer a wide variety of menu

The Cheesecake Factory Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The Cheesecake Factory SWOT Analysis:

1. High calorific value in the food tarnished brand image

2. Low international presence as compared to bigger food chains

The Cheesecake Factory Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The Cheesecake Factory SWOT Analysis:

1. Expansion to further international locations in Asia and Middle-East
2. Product line expansion in the health segment with low calorie desserts

3. More focused marketing and branding can increase customer penetration

The Cheesecake Factory Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The Cheesecake Factory are as mentioned:

1. People becoming more health conscious
2. Threat from new entrants and competitors

3. Economic turbulence can cause issues in business operations

The Cheesecake Factory Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of The Cheesecake Factory:

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell

Hence this concludes the The Cheesecake Factory SWOT analysis.

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About The Cheesecake Factory

The Cheesecake Factory Overview
Parent Company	The Cheesecake Factory
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	-
USP	Generous portions with inventive menu section
The Cheesecake Factory STP
Segmentation	People willing to have a hygienic and delicious non-conventional meal at a restaurant
Target Market	Children and youth from middle and upper class
Positioning	Delicious cheesecakes and fantastic desserts

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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