The Cheesecake Factory SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of The Cheesecake Factory analyses the brand by its strengths, weaknesses, opportunities & threats. In The Cheesecake Factory SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Cheesecake Factory to benchmark its business & performance as compared to the competitors. The Cheesecake Factory is one of the leading brands in the food & beverages sector.

The table below lists the The Cheesecake Factory SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Cheesecake Factory competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Cheesecake Factory SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Cheesecake Factory Brand Analysis
Parent Company

The Cheesecake Factory




Food & Beverages

Tagline/ Slogan



Generous portions with inventive menu section

The Cheesecake Factory STP

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Delicious cheesecakes and fantastic desserts

SWOT Analysis of The Cheesecake Factory
The Cheesecake Factory Strengths

Below are the Strengths in the SWOT Analysis of The Cheesecake Factory:

1. Strong presence across all regions of USA
2. Fresh quality ingredients and casual comfortable setting

3. Large assorted menu; big product line

4. Special SkinnyLicious menu for diet conscious customers

5. Over 175 restaurants offer a wide variety of menu

The Cheesecake Factory Weaknesses

Here are the weaknesses in the The Cheesecake Factory SWOT Analysis:

1. High calorific value in the food tarnished brand image

2. Low international presence as compared to bigger food chains

The Cheesecake Factory Opportunities

Following are the Opportunities in The Cheesecake Factory SWOT Analysis:

1. Expansion to further international locations in Asia and Middle-East
2. Product line expansion in the health segment with low calorie desserts

3. More focused marketing and branding can increase customer penetration

The Cheesecake Factory Threats

The threats in the SWOT Analysis of The Cheesecake Factory are as mentioned:

1. People becoming more health conscious
2. Threat from new entrants and competitors

3. Economic turbulence can cause issues in business operations

The Cheesecake Factory Competition
The Cheesecake Factory Competitors

Below are the top 6 competitors of The Cheesecake Factory:

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Cheesecake Factory. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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