The Cheesecake Factory SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8059

SWOT Analysis of The Cheesecake Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Cheesecake Factory

Parent Company

The Cheesecake Factory




Food & Beverages

Tagline/ Slogan



Generous portions with inventive menu section

The Cheesecake Factory STP


People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Delicious cheesecakes and fantastic desserts

The Cheesecake Factory SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Cheesecake Factory :

1. Strong presence across all regions of USA
2. Fresh quality ingredients and casual comfortable setting

3. Large assorted menu; big product line

4. Special SkinnyLicious menu for diet conscious customers

5. Over 175 restaurants offer a wide variety of menu


1. High calorific value in the food tarnished brand image

2. Low international presence as compared to bigger food chains


1. Expansion to further international locations in Asia and Middle-East
2. Product line expansion in the health segment with low calorie desserts

3. More focused marketing and branding can increase customer penetration


1. People becoming more health conscious
2. Threat from new entrants and competitors

3. Economic turbulence can cause issues in business operations

The Cheesecake Factory Competition


Below are the 6 main The Cheesecake Factory competitors :

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell


The brandguide table above concludes the The Cheesecake Factory SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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