SWOT Analysis of The Cheesecake Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
The Cheesecake Factory |
|
|
Parent Company |
The Cheesecake Factory |
|
Category |
Restaurants |
|
Sector |
|
|
Tagline/ Slogan |
- |
|
USP |
Generous portions with inventive menu section |
|
The Cheesecake Factory STP |
|
|
Segment |
People willing to have a hygienic and delicious non-conventional meal at a restaurant |
|
Target Group |
Children and youth from middle and upper class |
|
Positioning |
Delicious cheesecakes and fantastic desserts |
|
The Cheesecake Factory SWOT Analysis |
|
|
Strengths |
1. Strong presence across all regions of USA 3. Large assorted menu; big product line 4. Special SkinnyLicious menu for diet conscious customers 5. Over 175 restaurants offer a wide variety of menu |
|
Weaknesses |
1. High calorific value in the food tarnished brand image 2. Low international presence as compared to bigger food chains |
|
Opportunities |
1. Expansion to further international locations in Asia and Middle-East 3. More focused marketing and branding can increase customer penetration |
|
Threats |
1. People becoming more health conscious 3. Economic turbulence can cause issues in business operations |
|
The Cheesecake Factory Competition |
|
|
Competitors |
1. McDonalds 4. Subway 5. Domino’s Pizza 6. TacoBell |
The brandguide table above concludes the The Cheesecake Factory SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to The Cheesecake Factory. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
