Bee Cheng Hiang SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Bee Cheng Hiang SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bee Cheng Hiang, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bee Cheng Hiang to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bee Cheng Hiang is one of the leading brands in the food & beverages sector.

The article below lists the Bee Cheng Hiang SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bee Cheng Hiang SWOT Analysis:

SWOT Analysis of Bee Cheng Hiang

For Bee Cheng Hiang, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bee Cheng Hiang Strengths

The strengths of Bee Cheng Hiang looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bee Cheng Hiang :

1. Favorite brand in Singapore for sliced pork.

2. High Customer Loyalty.

3. Brand Image built over years with consistent quality and taste.

4. Even the festive season have started being associated with Bakkwa due to the characteristics imparted to it by this brand.

5. The company and its core product has since evolved with the times and expanded its offerings to include prawn rolls, crispy pork floss, cuttlefish and mini ez.

5. Operations in countries such as Malaysia, Hong Kong, Indonesia, Taiwan, South Korea, Philippines and China

Bee Cheng Hiang Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bee Cheng Hiang SWOT Analysis:

1. Offers only Asian foodstuff (mainly Singaporean)

2. Still a small player compared to other food giants like McDonalds, KFC, etc.

3. Less variety. Only a few dishes and food items compared to other food chains. (Eg. Minced Pork not served)

Bee Cheng Hiang Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bee Cheng Hiang SWOT Analysis:

1. Increasing its operations into other countries. Expansion into new markets globally; (Japan, Australia, etc.)

2. Increasing product offering. Bringing more food items on the menu.

3. Setting up dine-in restaurants rather than just take away counters.

Bee Cheng Hiang Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bee Cheng Hiang are as mentioned:

1. Dependent to a great extent on a single product Bakkwa. Failure of it could fail the whole business.
2. Maintaining compliance with different government regulations and norms in different countries can lead to change in product quality/taste (non-standardization).

Bee Cheng Hiang Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bee Cheng Hiang:

1. Fragrance Foodstuff

2. Lim Chee Guan

3. Kim Joo Guan.

4. KFC

Hence this concludes the Bee Cheng Hiang SWOT analysis.

Continue reading more about the brand/company.

About Bee Cheng Hiang

Bee Cheng Hiang Overview
Parent Company

Bee Cheng Hiang Hup Chong Foodstuff Pvt Ltd




Food & Beverages

Tagline/ Slogan

Singapore Favourite Bakkwa


Highest quality of meat hand weaved using a traditional bamboo sieve. No added preservatives. No added MSG. No added artificial flavoring. 100% natural ingredients.

Bee Cheng Hiang STP


Target Market

Youngsters and Family households consuming Asian-style foodstuff.


With unique recipe and state-of-the-art technology combined with over 80 years of experience, Bee Cheng Hiang is Singapore favorite brand.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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