Published in Food & Beverages category by MBA Skool Team
Darrell Lea is one of the leading brands in the food & beverages sector. Darrell Lea SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Darrell Lea:
Iconic brands like Darrell Lea Original Soft Eating Liquorice and iconic Milk Chocolate Rocklea Road
Catering through online orders to outside demand in US, Canada etc
Brand loyalties among consumers in Australia due to a strong emotional connect with the brand
A large product portfolio with over 500 brands
The brand is also actively involved with community services
Above are the strengths in the SWOT Analysis of Darrell Lea. The strengths of Darrell Lea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Darrell Lea Weaknesses
Closure of all company owned retail stores
Operation only within Australia means limited market share
These were the weaknesses in the Darrell Lea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Darrell Lea Opportunities
The new ownership and restructuring undertaken is expected to add to the value and growth of the company
To introduce low calorie variants for health conscious consumers
To expand into beverages
Above we covered the opportunities in Darrell Lea SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Darrell Lea Threats
Raising consumer awareness regarding ill-effects of chocolates
Emergence of several multi-national competitors
Constant innovation makes products obsolete at a fast pace
The threats in the SWOT Analysis of Darrell Lea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Anyone who consumes chocolate or other confectionary items
Young kids and families
Fun and tasty chocolate and liquorice for kids
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Darrell Lea. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute