Red Rooster SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Red Rooster SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Red Rooster, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Red Rooster is one of the leading brands in the food & beverages sector. The article below lists the Red Rooster SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Red Rooster Strengths

The strengths of Red Rooster looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Red Rooster :

1.It is the market leader in the Australian roast chicken market with 360 stores all across Australia

2.unique recipe of marinating chicken for more than 12hrs and use of Mediterranean herbs which its competitors have not been able to match till date

3. Innovation is a key strength of the company. It continuously adds new tastes and varieties to its menu.

4. The company has over 7500 employees in the firm

Red Rooster Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Red Rooster SWOT Analysis:

1.Has not expanded outside Australia as many other similar companies like KFC and hence has lost the first mover advantage in emerging markets like India, China

2. Intense competition means limited market share

Red Rooster Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Red Rooster SWOT Analysis:

1.The fast food market in emerging countries is growing; Red rooster has tremendous opportunity to grow into these emerging markets.
2. They can introduce home delivery and online ordering system to make it more customer friendly

Red Rooster Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Red Rooster are as mentioned:

1. Bird flu or similar intermittent treat of diseases caused by chicken or eating out causes a huge loss in business. Regaining customer confidence after one incident of Bird flu becomes a challenge.

2. With growing health consciousness there is a possibility that people reduce eating out and prefer healthier food. This can cause a reduction in their business.

3. Food Standards code is very strict in Australia and is increasing worldwide.

Read Similar SWOT analysis

Hence this concludes the Red Rooster SWOT analysis.

Continue reading more about the brand/company.

About Red Rooster

Red Rooster Overview
Parent Company

Kailis family


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

It’s gotta be red


Healthy, fresh and quick

Red Rooster STP

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Best roasted chicken available in many variety


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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