Red Rooster SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Red Rooster analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Red Rooster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Red Rooster to benchmark its business & performance as compared to the competitors and industry. Red Rooster is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Red Rooster competitors and includes Red Rooster target market, segmentation, positioning & Unique Selling Proposition (USP).

Red Rooster SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Red Rooster Brand Analysis
Parent Company

Kailis family


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

It’s gotta be red


Healthy, fresh and quick

Red Rooster STP
Red Rooster Segmentation

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Red Rooster Positioning

Best roasted chicken available in many variety

Red Rooster SWOT Analysis
Red Rooster Strengths

Below are the Strengths in the SWOT Analysis of Red Rooster:

1.It is the market leader in the Australian roast chicken market with 360 stores all across Australia

2.unique recipe of marinating chicken for more than 12hrs and use of Mediterranean herbs which its competitors have not been able to match till date

3. Innovation is a key strength of the company. It continuously adds new tastes and varieties to its menu.

4. The company has over 7500 employees in the firm

Red Rooster Weaknesses

Here are the weaknesses in the Red Rooster SWOT Analysis:

1.Has not expanded outside Australia as many other similar companies like KFC and hence has lost the first mover advantage in emerging markets like India, China

2. Intense competition means limited market share

Red Rooster Opportunities

Following are the Opportunities in Red Rooster SWOT Analysis:

1.The fast food market in emerging countries is growing; Red rooster has tremendous opportunity to grow into these emerging markets.
2. They can introduce home delivery and online ordering system to make it more customer friendly

Red Rooster Threats

The threats in the SWOT Analysis of Red Rooster are as mentioned:

1. Bird flu or similar intermittent treat of diseases caused by chicken or eating out causes a huge loss in business. Regaining customer confidence after one incident of Bird flu becomes a challenge.

2. With growing health consciousness there is a possibility that people reduce eating out and prefer healthier food. This can cause a reduction in their business.

3. Food Standards code is very strict in Australia and is increasing worldwide.

Red Rooster Competition

Below are the top 5 Red Rooster competitors:


2. Chicken Treat

3. Chooks Fresh & Tasty

4. Henny Penny

5. Oporto


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Red Rooster. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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