Red Rooster SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Red Rooster analyses the brand by its strengths, weaknesses, opportunities & threats. In Red Rooster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Red Rooster to benchmark its business & performance as compared to the competitors. Red Rooster is one of the leading brands in the food & beverages sector.

The article below lists the Red Rooster SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Red Rooster SWOT Analysis:

SWOT Analysis of Red Rooster

For Red Rooster, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Red Rooster Strengths

The strengths of Red Rooster looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Red Rooster :

1.It is the market leader in the Australian roast chicken market with 360 stores all across Australia

2.unique recipe of marinating chicken for more than 12hrs and use of Mediterranean herbs which its competitors have not been able to match till date

3. Innovation is a key strength of the company. It continuously adds new tastes and varieties to its menu.

4. The company has over 7500 employees in the firm

Red Rooster Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Red Rooster SWOT Analysis:

1.Has not expanded outside Australia as many other similar companies like KFC and hence has lost the first mover advantage in emerging markets like India, China

2. Intense competition means limited market share


Red Rooster Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Red Rooster SWOT Analysis:

1.The fast food market in emerging countries is growing; Red rooster has tremendous opportunity to grow into these emerging markets.
2. They can introduce home delivery and online ordering system to make it more customer friendly

Red Rooster Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Red Rooster are as mentioned:

1. Bird flu or similar intermittent treat of diseases caused by chicken or eating out causes a huge loss in business. Regaining customer confidence after one incident of Bird flu becomes a challenge.

2. With growing health consciousness there is a possibility that people reduce eating out and prefer healthier food. This can cause a reduction in their business.

3. Food Standards code is very strict in Australia and is increasing worldwide.


Red Rooster Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Red Rooster:

1.KFC

2. Chicken Treat

3. Chooks Fresh & Tasty

4. Henny Penny

5. Oporto

Hence this concludes the Red Rooster SWOT analysis.

Continue reading more about the brand/company.

About Red Rooster

Red Rooster Overview
Parent Company

Kailis family

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

It’s gotta be red

USP

Healthy, fresh and quick

Red Rooster STP
Segmentation

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Best roasted chicken available in many variety

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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