Jersey Mike’s Subs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Jersey Mike’s Subs analyses the brand by its strengths, weaknesses, opportunities & threats. In Jersey Mike’s Subs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jersey Mike’s Subs to benchmark its business & performance as compared to the competitors. Jersey Mike’s Subs is one of the leading brands in the food & beverages sector.

The article below lists the Jersey Mike’s Subs SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Jersey Mike’s Subs SWOT Analysis:

SWOT Analysis of Jersey Mike’s Subs

For Jersey Mike’s Subs, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Jersey Mike’s Subs Strengths

The strengths of Jersey Mike’s Subs looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jersey Mike’s Subs :

1. Decades of legacy of the brand. High brand recognition
2. 750+ locations spread across the USA
3. Strong online presence with a good user interface
4. Television media presence through advertising

5. Freshly sliced meat and good menu

6. Excellent service adds to customer experience

Jersey Mike’s Subs Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jersey Mike’s Subs SWOT Analysis:

1. Lack of healthy and gluten free menu
2. Limited only to US compared to global food chains
3. Generic USP and lack of strong differentiating factor


Jersey Mike’s Subs Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jersey Mike’s Subs SWOT Analysis:

1. Expand to Midwest and West Coast US and abroad as well
2. Introduce healthier options on menu besides salads
3. Offer variety on the menu

Jersey Mike’s Subs Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jersey Mike’s Subs are as mentioned:

1. Rising health consciousness of consumers
2. Highly competitive category
3. High operational costs for the industry


Jersey Mike’s Subs Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Jersey Mike’s Subs:

1. Quiznos
2. Subway
3. Arby’s

Hence this concludes the Jersey Mike’s Subs SWOT analysis.

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About Jersey Mike’s Subs

Jersey Mike’s Subs Overview
Parent Company

Jersey Mike's Franchise Systems Inc

Category

Submarine Sandwich Chain

Sector

Food & Beverages

Tagline/ Slogan

Any combination gladly accepted

USP

Authentic east coast style subs

Jersey Mike’s Subs STP
Segmentation

Sandwich enthusiasts

Target Group

Lower-Middle income youth

Positioning

High quality freshly made subs

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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