Published in Food & Beverages category by MBA Skool Team
Jersey Mike’s Subs is one of the leading brands in the food & beverages sector. Jersey Mike’s Subs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jersey Mike’s Subs:
Decades of legacy of the brand. High brand recognition
750+ locations spread across the USA
Strong online presence with a good user interface
Television media presence through advertising
Freshly sliced meat and good menu
Excellent service adds to customer experience
Above are the strengths in the SWOT Analysis of Jersey Mike’s Subs. The strengths of Jersey Mike’s Subs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jersey Mike’s Subs Weaknesses
Lack of healthy and gluten free menu
Limited only to US compared to global food chains
Generic USP and lack of strong differentiating factor
These were the weaknesses in the Jersey Mike’s Subs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jersey Mike’s Subs Opportunities
Expand to Midwest and West Coast US and abroad as well
Introduce healthier options on menu besides salads
Offer variety on the menu
Above we covered the opportunities in Jersey Mike’s Subs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jersey Mike’s Subs Threats
Rising health consciousness of consumers
Highly competitive category
High operational costs for the industry
The threats in the SWOT Analysis of Jersey Mike’s Subs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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