Jersey Mike’s Subs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Jersey Mike’s Subs analyses the brand by its strengths, weaknesses, opportunities & threats. In Jersey Mike’s Subs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jersey Mike’s Subs to benchmark its business & performance as compared to the competitors. Jersey Mike’s Subs is one of the leading brands in the food & beverages sector.

The table below lists the Jersey Mike’s Subs SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jersey Mike’s Subs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jersey Mike’s Subs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jersey Mike’s Subs Brand Analysis
Parent Company

Jersey Mike's Franchise Systems Inc


Submarine Sandwich Chain


Food & Beverages

Tagline/ Slogan

Any combination gladly accepted


Authentic east coast style subs

Jersey Mike’s Subs STP

Sandwich enthusiasts

Target Group

Lower-Middle income youth


High quality freshly made subs

SWOT Analysis of Jersey Mike’s Subs
Jersey Mike’s Subs Strengths

Below are the Strengths in the SWOT Analysis of Jersey Mike’s Subs:

1. Decades of legacy of the brand. High brand recognition
2. 750+ locations spread across the USA
3. Strong online presence with a good user interface
4. Television media presence through advertising

5. Freshly sliced meat and good menu

6. Excellent service adds to customer experience

Jersey Mike’s Subs Weaknesses

Here are the weaknesses in the Jersey Mike’s Subs SWOT Analysis:

1. Lack of healthy and gluten free menu
2. Limited only to US compared to global food chains
3. Generic USP and lack of strong differentiating factor

Jersey Mike’s Subs Opportunities

Following are the Opportunities in Jersey Mike’s Subs SWOT Analysis:

1. Expand to Midwest and West Coast US and abroad as well
2. Introduce healthier options on menu besides salads
3. Offer variety on the menu

Jersey Mike’s Subs Threats

The threats in the SWOT Analysis of Jersey Mike’s Subs are as mentioned:

1. Rising health consciousness of consumers
2. Highly competitive category
3. High operational costs for the industry

Jersey Mike’s Subs Competition
Jersey Mike’s Subs Competitors

Below are the top 3 competitors of Jersey Mike’s Subs:

1. Quiznos
2. Subway
3. Arby’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jersey Mike’s Subs. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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