Jersey Mike’s Subs SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2132

SWOT Analysis of Jersey Mike’s Subs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jersey Mike’s Subs

Parent Company

Jersey Mike's Franchise Systems Inc


Submarine Sandwich Chain



Tagline/ Slogan

Any combination gladly accepted


Authentic east coast style subs



Sandwich enthusiasts

Target Group

Lower-Middle income youth


High quality freshly made subs

SWOT Analysis


1. Decades of legacy of the brand. High brand recognition
2. 750+ locations spread across the USA
3. Strong online presence with a good user interface
4. Television media presence through advertising

5. Freshly sliced meat and good menu

6. Excellent service adds to customer experience


1. Lack of healthy and gluten free menu
2. Limited only to US compared to global food chains
3. Generic USP and lack of strong differentiating factor


1. Expand to Midwest and West Coast US and abroad as well
2. Introduce healthier options on menu besides salads
3. Offer variety on the menu


1. Rising health consciousness of consumers
2. Highly competitive category
3. High operational costs for the industry



1. Quiznos
2. Subway
3. Arby’s


The table above concludes the Jersey Mike’s Subs SWOT analysis along with its marketing and brand parameters.


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