The Pita Pit SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of The Pita Pit analyses the brand by its strengths, weaknesses, opportunities & threats. In The Pita Pit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Pita Pit to benchmark its business & performance as compared to the competitors. The Pita Pit is one of the leading brands in the food & beverages sector.

The table below lists the The Pita Pit SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Pita Pit competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Pita Pit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Pita Pit Brand Analysis
Parent Company

The Pita Pit USA Inc.,


Quick service sandwich chain


Food & Beverages

Tagline/ Slogan

Fresh thinking. Healthy eating


Pita sandwiches

The Pita Pit STP

Health conscious consumers

Target Group

College going youth


Fun, Fast, Fresh and Healthy sandwiches

SWOT Analysis of The Pita Pit
The Pita Pit Strengths

Below are the Strengths in the SWOT Analysis of The Pita Pit:

1. Strategically located in college towns means good reach
2. Stay open late into the night means more time for customers
3. 300+ locations throughout the US
4. Customizable sandwiches and different menu

5. Fresh and healthy ingredients included in meals

6. No deep frying and grilling means a healthy menu

The Pita Pit Weaknesses

Here are the weaknesses in the The Pita Pit SWOT Analysis:

1. Limited breakfast menu is a concern
2. Ambience of a fast food joint might not give a good experience
3. Limited brand presence as compared to global food chains

The Pita Pit Opportunities

Following are the Opportunities in The Pita Pit SWOT Analysis:

1. Rising health consciousness of consumers
2. Engage and educate college students
3. Associate itself with health related charities

The Pita Pit Threats

The threats in the SWOT Analysis of The Pita Pit are as mentioned:

1. Highly competitive category
2. Two large national submarine sandwich chains
3. Rising operational costs

The Pita Pit Competition
The Pita Pit Competitors

Below are the top 3 competitors of The Pita Pit:

1. Subway
2. Quiznos
3. Arby’s



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Pita Pit. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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