The Pita Pit SWOT Analysis, Competitors & USP

The Pita Pit SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of The Pita Pit, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Pita Pit to benchmark its business & performance as compared to the competitors, and make strategic improvements. The Pita Pit is one of the leading brands in the food & beverages sector.

The article below lists the The Pita Pit SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the The Pita Pit SWOT Analysis:

SWOT Analysis of The Pita Pit

For The Pita Pit, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

The Pita Pit Strengths

The strengths of The Pita Pit looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of The Pita Pit :

1. Strategically located in college towns means good reach
2. Stay open late into the night means more time for customers
3. 300+ locations throughout the US
4. Customizable sandwiches and different menu

5. Fresh and healthy ingredients included in meals

6. No deep frying and grilling means a healthy menu

The Pita Pit Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The Pita Pit SWOT Analysis:

1. Limited breakfast menu is a concern
2. Ambience of a fast food joint might not give a good experience
3. Limited brand presence as compared to global food chains

The Pita Pit Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The Pita Pit SWOT Analysis:

1. Rising health consciousness of consumers
2. Engage and educate college students
3. Associate itself with health related charities

The Pita Pit Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The Pita Pit are as mentioned:

1. Highly competitive category
2. Two large national submarine sandwich chains
3. Rising operational costs

The Pita Pit Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of The Pita Pit:

1. Subway
2. Quiznos
3. Arby’s

Hence this concludes the The Pita Pit SWOT analysis.

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About The Pita Pit

The Pita Pit Overview
Parent Company	The Pita Pit USA Inc.,
Category	Quick service sandwich chain
Sector	Food & Beverages
Tagline/ Slogan	Fresh thinking. Healthy eating
USP	Pita sandwiches
The Pita Pit STP
Segmentation	Health conscious consumers
Target Market	College going youth
Positioning	Fun, Fast, Fresh and Healthy sandwiches

 

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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