Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of The Pita Pit analyses the brand by its strengths, weaknesses, opportunities & threats. In The Pita Pit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Pita Pit to benchmark its business & performance as compared to the competitors. The Pita Pit is one of the leading brands in the food & beverages sector.
The table below lists the The Pita Pit SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Pita Pit competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of The Pita Pit:
1. Strategically located in college towns means good reach 2. Stay open late into the night means more time for customers 3. 300+ locations throughout the US 4. Customizable sandwiches and different menu
5. Fresh and healthy ingredients included in meals
6. No deep frying and grilling means a healthy menu
The Pita Pit Weaknesses
Here are the weaknesses in the The Pita Pit SWOT Analysis:
1. Limited breakfast menu is a concern 2. Ambience of a fast food joint might not give a good experience 3. Limited brand presence as compared to global food chains
The Pita Pit Opportunities
Following are the Opportunities in The Pita Pit SWOT Analysis:
1. Rising health consciousness of consumers 2. Engage and educate college students 3. Associate itself with health related charities
The Pita Pit Threats
The threats in the SWOT Analysis of The Pita Pit are as mentioned:
1. Highly competitive category 2. Two large national submarine sandwich chains 3. Rising operational costs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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