The Pita Pit SWOT Analysis, USP & Competitors

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SWOT Analysis of The Pita Pit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Pita Pit

Parent Company

The Pita Pit USA Inc.,

Category

Quick service sandwich chain

Sector

Restaurants

Tagline/ Slogan

Fresh thinking. Healthy eating

USP

Pita sandwiches

STP

Segment

Health conscious consumers

Target Group

College going youth

Positioning

Fun, Fast, Fresh and Healthy sandwiches

SWOT Analysis

Strengths

1. Strategically located in college towns means good reach
2. Stay open late into the night means more time for customers
3. 300+ locations throughout the US
4. Customizable sandwiches and different menu

5. Fresh and healthy ingredients included in meals

6. No deep frying and grilling means a healthy menu

Weaknesses

1. Limited breakfast menu is a concern
2. Ambience of a fast food joint might not give a good experience
3. Limited brand presence as compared to global food chains

Opportunities

1. Rising health consciousness of consumers
2. Engage and educate college students
3. Associate itself with health related charities

Threats

1. Highly competitive category
2. Two large national submarine sandwich chains
3. Rising operational costs

Competition

Competitors

1. Subway
2. Quiznos
3. Arby’s

 

 

The table above concludes the The Pita Pit SWOT analysis along with its marketing and brand parameters.

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