Quiznos SWOT Analysis, Competitors & USP

Quiznos SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Quiznos, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quiznos to benchmark its business & performance as compared to the competitors, and make strategic improvements. Quiznos is one of the leading brands in the food & beverages sector.

The article below lists the Quiznos SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Quiznos SWOT Analysis:

SWOT Analysis of Quiznos

For Quiznos, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Quiznos Strengths

The strengths of Quiznos looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Quiznos :

1. Chef-specialty items are introduced frequently
2. 1500 locations across United States
3. 600 international locations
4. Good brand recall is a strong advantage

5. Freshly sliced meats and bread and Use of toasted bread

6. Good branding exercises through advertising at Superbowl, TVCs and print ads

Quiznos Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Quiznos SWOT Analysis:

1. Struggling financially and fighting legal issues
2. No strong differentiator and No gluten free menu
3. Organization restructuring caused a lot of operational issues

Quiznos Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Quiznos SWOT Analysis:

1. Improve presence in emerging Asian markets
2. Rising health consciousness of consumers
3. Introduce innovative items on the menu

Quiznos Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Quiznos are as mentioned:

1. Highly competitive category
2. Rising cost of operations and ingredients
3. Healthier substitutes to sandwiches

Quiznos Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Quiznos:

1. Subway
2. Arby’s
3. Blimpie’s

Hence this concludes the Quiznos SWOT analysis.

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About Quiznos

Quiznos Overview
Parent Company	QIP Holder LLC
Category	Submarine sandwich chains
Sector	Food & Beverages
Tagline/ Slogan	MMMM.. Toasty
USP	Toasted submarine sandwiches
Quiznos STP
Segmentation	Health conscious consumers
Target Market	Lower-Middle income urban adults
Positioning	High quality and healthy sandwiches

 

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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