Quiznos SWOT Analysis, Competitors & USP
SWOT analysis of Quiznos analyses the brand by its strengths, weaknesses, opportunities & threats. In Quiznos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Quiznos to benchmark its business & performance as compared to the competitors. Quiznos is one of the leading brands in the food & beverages sector.
The table below lists the Quiznos SWOT (Strengths, Weaknesses, Opportunities, Threats), top Quiznos competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Quiznos Brand Analysis | |
|---|---|
| Parent Company |
QIP Holder LLC |
| Category |
Submarine sandwich chains |
| Sector | |
| Tagline/ Slogan |
MMMM.. Toasty |
| USP |
Toasted submarine sandwiches |
| Quiznos STP | |
| Segment |
Health conscious consumers |
| Target Group |
Lower-Middle income urban adults |
| Positioning |
High quality and healthy sandwiches |
| SWOT Analysis of Quiznos | |
| Quiznos Strengths |
Below are the Strengths in the SWOT Analysis of Quiznos: 1. Chef-specialty items are introduced frequently 5. Freshly sliced meats and bread and Use of toasted bread 6. Good branding exercises through advertising at Superbowl, TVCs and print ads |
| Quiznos Weaknesses |
Here are the weaknesses in the Quiznos SWOT Analysis: 1. Struggling financially and fighting legal issues |
| Quiznos Opportunities |
Following are the Opportunities in Quiznos SWOT Analysis: 1. Improve presence in emerging Asian markets |
| Quiznos Threats |
The threats in the SWOT Analysis of Quiznos are as mentioned: 1. Highly competitive category |
| Quiznos Competition | |
| Quiznos Competitors |
Below are the top 3 competitors of Quiznos: 1. Subway |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quiznos. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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