Quiznos SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Quiznos analyses the brand by its strengths, weaknesses, opportunities & threats. In Quiznos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quiznos to benchmark its business & performance as compared to the competitors. Quiznos is one of the leading brands in the food & beverages sector.

The table below lists the Quiznos SWOT (Strengths, Weaknesses, Opportunities, Threats), top Quiznos competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Quiznos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Quiznos Brand Analysis
Parent Company

QIP Holder LLC

Category

Submarine sandwich chains

Sector

Food & Beverages

Tagline/ Slogan

MMMM.. Toasty

USP

Toasted submarine sandwiches

Quiznos STP
Segment

Health conscious consumers

Target Group

Lower-Middle income urban adults

Positioning

High quality and healthy sandwiches

SWOT Analysis of Quiznos
Quiznos Strengths

Below are the Strengths in the SWOT Analysis of Quiznos:

1. Chef-specialty items are introduced frequently
2. 1500 locations across United States
3. 600 international locations
4. Good brand recall is a strong advantage

5. Freshly sliced meats and bread and Use of toasted bread

6. Good branding exercises through advertising at Superbowl, TVCs and print ads

Quiznos Weaknesses

Here are the weaknesses in the Quiznos SWOT Analysis:

1. Struggling financially and fighting legal issues
2. No strong differentiator and No gluten free menu
3. Organization restructuring caused a lot of operational issues

Quiznos Opportunities

Following are the Opportunities in Quiznos SWOT Analysis:

1. Improve presence in emerging Asian markets
2. Rising health consciousness of consumers
3. Introduce innovative items on the menu

Quiznos Threats

The threats in the SWOT Analysis of Quiznos are as mentioned:

1. Highly competitive category
2. Rising cost of operations and ingredients
3. Healthier substitutes to sandwiches

Quiznos Competition
Quiznos Competitors

Below are the top 3 competitors of Quiznos:

1. Subway
2. Arby’s
3. Blimpie’s

 

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quiznos. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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