Quiznos SWOT Analysis
Quiznos is one of the leading brands in the food & beverages sector. Quiznos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Quiznos:
Quick Glance:
Quiznos Strengths
- Chef-specialty items are introduced frequently
- 1500 locations across United States
- 600 international locations
- Good brand recall is a strong advantage
- Freshly sliced meats and bread and Use of toasted bread
- Good branding exercises through advertising at Superbowl, TVCs and print ads
Above are the strengths in the SWOT Analysis of Quiznos. The strengths of Quiznos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Quiznos Weaknesses
- Struggling financially and fighting legal issues
- No strong differentiator and No gluten free menu
- Organization restructuring caused a lot of operational issues
These were the weaknesses in the Quiznos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Quiznos Opportunities
- Improve presence in emerging Asian markets
- Rising health consciousness of consumers
- Introduce innovative items on the menu
Above we covered the opportunities in Quiznos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Quiznos Threats
- Highly competitive category
- Rising cost of operations and ingredients
- Healthier substitutes to sandwiches
The threats in the SWOT Analysis of Quiznos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Quiznos SWOT analysis.
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About Quiznos
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Quiznos Overview | |
|---|---|
| Parent Company |
QIP Holder LLC |
| Category |
Submarine sandwich chains |
| Sector | |
| Tagline/ Slogan |
MMMM.. Toasty |
| USP |
Toasted submarine sandwiches |
| Quiznos STP | |
| Segmentation |
Health conscious consumers |
| Target Market |
Lower-Middle income urban adults |
| Positioning |
High quality and healthy sandwiches |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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