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Spicy Pickle SWOT Analysis

Here is a detailed SWOT analysis of Spicy Pickle covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Spicy Pickle Strengths

  1. Gourmet Panini and other signature sandwiches
  2. Properly follows Fast Casual mode of dining
  3. Friendly and prompt service
  4. Awarded fastest growing restaurant chain multiple times
  5. Strong online presence is an added advantage
  6. Entrepreneurial culture of the founders

Above are the strengths in the SWOT Analysis of Spicy Pickle. The strengths of Spicy Pickle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Spicy Pickle Weaknesses

  1. Limited range in pizzas and other dishes
  2. New entrant in the market hence less market penetration
  3. No media presence is serious concern
  4. Only in a few locations spread throughout the USA

These were the weaknesses in the Spicy Pickle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Spicy Pickle Opportunities

  1. Introduce gluten free menu
  2. Establish presence in one region of the country
  3. Use spicy pickles as USP

Above we covered the opportunities in Spicy Pickle SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Spicy Pickle Threats

  1. Straddled positioning between pizza place and sandwich shop
  2. Highly competitive category
  3. Rising health consciousness of customers

The threats in the SWOT Analysis of Spicy Pickle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Spicy Pickle SWOT analysis.

About Spicy Pickle

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Spicy Pickle

Parent Company

Cibus

Category

Fast casual dining

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Specialty Panini sandwiches

Spicy Pickle STP
Segmentation

Sandwich and pizza enthusiasts

Target Market

Lower-Middle income customers of all age groups

Positioning

Fast casual sandwich shop and pizza place

 

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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