Spicy Pickle SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Spicy Pickle analyses the brand by its strengths, weaknesses, opportunities & threats. In Spicy Pickle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spicy Pickle to benchmark its business & performance as compared to the competitors. Spicy Pickle is one of the leading brands in the food & beverages sector.

The article below lists the Spicy Pickle SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Spicy Pickle SWOT Analysis:

SWOT Analysis of Spicy Pickle

For Spicy Pickle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Spicy Pickle Strengths

The strengths of Spicy Pickle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Spicy Pickle :

1. Gourmet Panini and other signature sandwiches
2. Properly follows Fast Casual mode of dining
3. Friendly and prompt service
4. Awarded fastest growing restaurant chain multiple times

5. Strong online presence is an added advantage

6. Entrepreneurial culture of the founders

Spicy Pickle Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Spicy Pickle SWOT Analysis:

1. Limited range in pizzas and other dishes
2. New entrant in the market hence less market penetration
3. No media presence is serious concern
4. Only in a few locations spread throughout the USA


Spicy Pickle Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Spicy Pickle SWOT Analysis:

1. Introduce gluten free menu
2. Establish presence in one region of the country
3. Use spicy pickles as USP

Spicy Pickle Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Spicy Pickle are as mentioned:

1. Straddled positioning between pizza place and sandwich shop
2. Highly competitive category
3. Rising health consciousness of customers


Spicy Pickle Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Spicy Pickle:

1. Subway
2. Quiznos
3. Blimpie’s

Hence this concludes the Spicy Pickle SWOT analysis.

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About Spicy Pickle

Spicy Pickle

Parent Company

Cibus

Category

Fast casual dining

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Specialty Panini sandwiches

Spicy Pickle STP
Segmentation

Sandwich and pizza enthusiasts

Target Market

Lower-Middle income customers of all age groups

Positioning

Fast casual sandwich shop and pizza place

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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