Spicy Pickle SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Spicy Pickle analyses the brand by its strengths, weaknesses, opportunities & threats. In Spicy Pickle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spicy Pickle to benchmark its business & performance as compared to the competitors. Spicy Pickle is one of the leading brands in the food & beverages sector.

The table below lists the Spicy Pickle SWOT (Strengths, Weaknesses, Opportunities, Threats), top Spicy Pickle competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Spicy Pickle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Spicy Pickle

Parent Company



Fast casual dining


Food & Beverages

Tagline/ Slogan



Specialty Panini sandwiches

Spicy Pickle STP

Sandwich and pizza enthusiasts

Target Group

Lower-Middle income customers of all age groups


Fast casual sandwich shop and pizza place

SWOT Analysis of Spicy Pickle
Spicy Pickle Strengths

Below are the Strengths in the SWOT Analysis of Spicy Pickle:

1. Gourmet Panini and other signature sandwiches
2. Properly follows Fast Casual mode of dining
3. Friendly and prompt service
4. Awarded fastest growing restaurant chain multiple times

5. Strong online presence is an added advantage

6. Entrepreneurial culture of the founders

Spicy Pickle Weaknesses

Here are the weaknesses in the Spicy Pickle SWOT Analysis:

1. Limited range in pizzas and other dishes
2. New entrant in the market hence less market penetration
3. No media presence is serious concern
4. Only in a few locations spread throughout the USA

Spicy Pickle Opportunities

Following are the Opportunities in Spicy Pickle SWOT Analysis:

1. Introduce gluten free menu
2. Establish presence in one region of the country
3. Use spicy pickles as USP

Spicy Pickle Threats

The threats in the SWOT Analysis of Spicy Pickle are as mentioned:

1. Straddled positioning between pizza place and sandwich shop
2. Highly competitive category
3. Rising health consciousness of customers

Spicy Pickle Competition
Spicy Pickle Competitors

Below are the top 3 competitors of Spicy Pickle:

1. Subway
2. Quiznos
3. Blimpie’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spicy Pickle. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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