Spicy Pickle SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3341

SWOT Analysis of Spicy Pickle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spicy Pickle

Parent Company



Fast casual dining



Tagline/ Slogan



Specialty Panini sandwiches



Sandwich and pizza enthusiasts

Target Group

Lower-Middle income customers of all age groups


Fast casual sandwich shop and pizza place

SWOT Analysis


1. Gourmet Panini and other signature sandwiches
2. Properly follows Fast Casual mode of dining
3. Friendly and prompt service
4. Awarded fastest growing restaurant chain multiple times

5. Strong online presence is an added advantage

6. Entrepreneurial culture of the founders


1. Limited range in pizzas and other dishes
2. New entrant in the market hence less market penetration
3. No media presence is serious concern
4. Only in a few locations spread throughout the USA


1. Introduce gluten free menu
2. Establish presence in one region of the country
3. Use spicy pickles as USP


1. Straddled positioning between pizza place and sandwich shop
2. Highly competitive category
3. Rising health consciousness of customers



1. Subway
2. Quiznos
3. Blimpie’s


The table above concludes the Spicy Pickle SWOT analysis along with its marketing and brand parameters.


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