Buffalo Wild Wings SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12847

SWOT analysis of Buffalo Wild Wings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Buffalo Wild Wings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Buffalo Wild Wings to benchmark its business & performance as compared to the competitors and industry. Buffalo Wild Wings is one of the leading brands in the food & beverages sector. The table below also lists the top Buffalo Wild Wings competitors and elaborates Buffalo Wild Wings market segmentation, target group, positioning & Unique Selling Proposition (USP).

Buffalo Wild Wings SWOT, Competitors, Marketing STP & Brand analysis Table
Buffalo Wild Wings Brand Analysis
Parent Company

Buffalo Wild Wings




Food & Beverages

Tagline/ Slogan



Chicken wings with a variety of sauces

Buffalo Wild Wings STP

Age, Income, Lifestyle, Personality

Target Group

Age group 12-65, middle and upper income group, sports enthusiasts


A restaurant and bar for sports enthusiasts

Buffalo Wild Wings SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Buffalo Wild Wings. Strengths are:

1. Unique sauces and seasonings
2. Association with sport ensures a frequent clientele
3. Strong brand equity in the U.S.
4. Customer experienced enhanced by offering live sports and special menus

5. Over 1000+ locations spread across the US

6. Promos, gift cards etc are value added services for customers


Here are the weaknesses in the Buffalo Wild Wings SWOT Analysis:

1. High fat, high calorie food can turn off health conscious people
2. Reached a saturation in the U.S. can slowdown growth
3. Restrictive concept which appeals mostly to sports enthusiasts


Following are the Opportunities in Buffalo Wild Wings SWOT Analysis:

1. Present only in the U.S. and Canada, possibility to explore new countries/markets
2. Introduce more variety on the menu
3. Focus on kids menu can also attract families with children


The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned:

1. Change in lifestyle and attitude towards healthy and vegetarian food options
2. Strong presence of competition
3. Rising costs of raw materials and unfavorable govt policies can affect business operations

Buffalo Wild Wings Competition

Below are the top 3 Buffalo Wild Wings competitors:

1. Hooters
2. Fox and Hound

The brandguide table above concludes the Buffalo Wild Wings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Buffalo Wild Wings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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