Buffalo Wild Wings SWOT Analysis, Competitors & USP

Buffalo Wild Wings

Restaurant

Food & Beverages

-

Chicken wings with a variety of sauces

Age, Income, Lifestyle, Personality

Age group 12-65, middle and upper income group, sports enthusiasts

A restaurant and bar for sports enthusiasts

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Buffalo Wild Wings. Strengths are:

1. Unique sauces and seasonings
2. Association with sport ensures a frequent clientele
3. Strong brand equity in the U.S.
4. Customer experienced enhanced by offering live sports and special menus

5. Over 1000+ locations spread across the US

6. Promos, gift cards etc are value added services for customers

Here are the weaknesses in the Buffalo Wild Wings SWOT Analysis:

1. High fat, high calorie food can turn off health conscious people
2. Reached a saturation in the U.S. can slowdown growth
3. Restrictive concept which appeals mostly to sports enthusiasts

Following are the Opportunities in Buffalo Wild Wings SWOT Analysis:

1. Present only in the U.S. and Canada, possibility to explore new countries/markets
2. Introduce more variety on the menu
3. Focus on kids menu can also attract families with children

The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned:

1. Change in lifestyle and attitude towards healthy and vegetarian food options
2. Strong presence of competition
3. Rising costs of raw materials and unfavorable govt policies can affect business operations

Below are the top 3 Buffalo Wild Wings competitors:

1. Hooters
2. Fox and Hound
3.T.G.I.F