Published in Food & Beverages category by MBA Skool Team
Buffalo Wild Wings is one of the leading brands in the food & beverages sector. Buffalo Wild Wings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Buffalo Wild Wings:
Association with sport ensures a frequent clientele
Strong brand equity in the U.S.
Customer experienced enhanced by offering live sports and special menus
Over 1000+ locations spread across the US
Promos, gift cards etc are value added services for customers
Above are the strengths in the SWOT Analysis of Buffalo Wild Wings. The strengths of Buffalo Wild Wings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Buffalo Wild Wings Weaknesses
High fat, high calorie food can turn off health conscious people
Reached a saturation in the U.S. can slowdown growth
Restrictive concept which appeals mostly to sports enthusiasts
These were the weaknesses in the Buffalo Wild Wings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Age group 12-65, middle and upper income group, sports enthusiasts
A restaurant and bar for sports enthusiasts
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