Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Buffalo Wild Wings analyses the brand by its strengths, weaknesses, opportunities & threats. In Buffalo Wild Wings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Buffalo Wild Wings to benchmark its business & performance as compared to the competitors. Buffalo Wild Wings is one of the leading brands in the food & beverages sector.
The table below lists the Buffalo Wild Wings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Buffalo Wild Wings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Age group 12-65, middle and upper income group, sports enthusiasts
A restaurant and bar for sports enthusiasts
SWOT Analysis of Buffalo Wild Wings
Buffalo Wild Wings Strengths
Below are the Strengths in the SWOT Analysis of Buffalo Wild Wings:
1. Unique sauces and seasonings 2. Association with sport ensures a frequent clientele 3. Strong brand equity in the U.S. 4. Customer experienced enhanced by offering live sports and special menus
5. Over 1000+ locations spread across the US
6. Promos, gift cards etc are value added services for customers
Buffalo Wild Wings Weaknesses
Here are the weaknesses in the Buffalo Wild Wings SWOT Analysis:
1. High fat, high calorie food can turn off health conscious people 2. Reached a saturation in the U.S. can slowdown growth 3. Restrictive concept which appeals mostly to sports enthusiasts
Buffalo Wild Wings Opportunities
Following are the Opportunities in Buffalo Wild Wings SWOT Analysis:
1. Present only in the U.S. and Canada, possibility to explore new countries/markets 2. Introduce more variety on the menu 3. Focus on kids menu can also attract families with children
Buffalo Wild Wings Threats
The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned:
1. Change in lifestyle and attitude towards healthy and vegetarian food options 2. Strong presence of competition 3. Rising costs of raw materials and unfavorable govt policies can affect business operations
Buffalo Wild Wings Competition
Buffalo Wild Wings Competitors
Below are the top 3 competitors of Buffalo Wild Wings:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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