Buffalo Wild Wings SWOT Analysis, Competitors & USP

Buffalo Wild Wings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Buffalo Wild Wings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Buffalo Wild Wings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Buffalo Wild Wings is one of the leading brands in the food & beverages sector.

The article below lists the Buffalo Wild Wings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Buffalo Wild Wings SWOT Analysis:

SWOT Analysis of Buffalo Wild Wings

For Buffalo Wild Wings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Buffalo Wild Wings Strengths

The strengths of Buffalo Wild Wings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Buffalo Wild Wings :

1. Unique sauces and seasonings
2. Association with sport ensures a frequent clientele
3. Strong brand equity in the U.S.
4. Customer experienced enhanced by offering live sports and special menus

5. Over 1000+ locations spread across the US

6. Promos, gift cards etc are value added services for customers

Buffalo Wild Wings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Buffalo Wild Wings SWOT Analysis:

1. High fat, high calorie food can turn off health conscious people
2. Reached a saturation in the U.S. can slowdown growth
3. Restrictive concept which appeals mostly to sports enthusiasts

Buffalo Wild Wings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Buffalo Wild Wings SWOT Analysis:

1. Present only in the U.S. and Canada, possibility to explore new countries/markets
2. Introduce more variety on the menu
3. Focus on kids menu can also attract families with children

Buffalo Wild Wings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned:

1. Change in lifestyle and attitude towards healthy and vegetarian food options
2. Strong presence of competition
3. Rising costs of raw materials and unfavorable govt policies can affect business operations

Buffalo Wild Wings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Buffalo Wild Wings:

1. Hooters
2. Fox and Hound
3.T.G.I.F

Hence this concludes the Buffalo Wild Wings SWOT analysis.

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About Buffalo Wild Wings

Buffalo Wild Wings Overview
Parent Company	Buffalo Wild Wings
Category	Restaurant
Sector	Food & Beverages
Tagline/ Slogan	-
USP	Chicken wings with a variety of sauces
Buffalo Wild Wings STP
Segmentation	Age, Income, Lifestyle, Personality
Target Market	Age group 12-65, middle and upper income group, sports enthusiasts
Positioning	A restaurant and bar for sports enthusiasts

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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