Buffalo Wild Wings SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11615
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SWOT Analysis of Buffalo Wild Wings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buffalo Wild Wings

Parent Company

Buffalo Wild Wings

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Chicken wings with a variety of sauces

Buffalo Wild Wings STP

Segment

Age, Income, Lifestyle, Personality

Target Group

Age group 12-65, middle and upper income group, sports enthusiasts

Positioning

A restaurant and bar for sports enthusiasts

Buffalo Wild Wings SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Buffalo Wild Wings. Strengths are:

1. Unique sauces and seasonings
2. Association with sport ensures a frequent clientele
3. Strong brand equity in the U.S.
4. Customer experienced enhanced by offering live sports and special menus

5. Over 1000+ locations spread across the US

6. Promos, gift cards etc are value added services for customers

Weaknesses

Here are the weaknesses of Buffalo Wild Wings :

1. High fat, high calorie food can turn off health conscious people
2. Reached a saturation in the U.S. can slowdown growth
3. Restrictive concept which appeals mostly to sports enthusiasts

Opportunities

Following are the Opportunities of Buffalo Wild Wings :

1. Present only in the U.S. and Canada, possibility to explore new countries/markets
2. Introduce more variety on the menu
3. Focus on kids menu can also attract families with children

Threats

The threats of Buffalo Wild Wings are as mentioned :

1. Change in lifestyle and attitude towards healthy and vegetarian food options
2. Strong presence of competition
3. Rising costs of raw materials and unfavorable govt policies can affect business operations

Buffalo Wild Wings Competition

Competitors

Below are the 3 main Buffalo Wild Wings competitors :

1. Hooters
2. Fox and Hound
3.T.G.I.F


The brandguide table above concludes the Buffalo Wild Wings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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