Buffalo Wild Wings SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Buffalo Wild Wings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Buffalo Wild Wings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Buffalo Wild Wings to benchmark its business & performance as compared to the competitors and industry. Buffalo Wild Wings is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Buffalo Wild Wings competitors and includes Buffalo Wild Wings target market, segmentation, positioning & Unique Selling Proposition (USP).

Buffalo Wild Wings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Buffalo Wild Wings Brand Analysis
Parent Company

Buffalo Wild Wings

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Chicken wings with a variety of sauces

Buffalo Wild Wings STP
Buffalo Wild Wings Segmentation

Age, Income, Lifestyle, Personality

Buffalo Wild Wings Target Market

Age group 12-65, middle and upper income group, sports enthusiasts

Buffalo Wild Wings Positioning

A restaurant and bar for sports enthusiasts

Buffalo Wild Wings SWOT Analysis
Buffalo Wild Wings Strengths

Below are the Strengths in the SWOT Analysis of Buffalo Wild Wings:

1. Unique sauces and seasonings
2. Association with sport ensures a frequent clientele
3. Strong brand equity in the U.S.
4. Customer experienced enhanced by offering live sports and special menus

5. Over 1000+ locations spread across the US

6. Promos, gift cards etc are value added services for customers

Buffalo Wild Wings Weaknesses

Here are the weaknesses in the Buffalo Wild Wings SWOT Analysis:

1. High fat, high calorie food can turn off health conscious people
2. Reached a saturation in the U.S. can slowdown growth
3. Restrictive concept which appeals mostly to sports enthusiasts

Buffalo Wild Wings Opportunities

Following are the Opportunities in Buffalo Wild Wings SWOT Analysis:

1. Present only in the U.S. and Canada, possibility to explore new countries/markets
2. Introduce more variety on the menu
3. Focus on kids menu can also attract families with children

Buffalo Wild Wings Threats

The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned:

1. Change in lifestyle and attitude towards healthy and vegetarian food options
2. Strong presence of competition
3. Rising costs of raw materials and unfavorable govt policies can affect business operations

Buffalo Wild Wings Competition
Competitors

Below are the top 3 Buffalo Wild Wings competitors:

1. Hooters
2. Fox and Hound
3.T.G.I.F


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Buffalo Wild Wings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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