SWOT analysis of Buffalo Wild Wings analyses the brand by its strengths, weaknesses, opportunities & threats. In Buffalo Wild Wings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Buffalo Wild Wings to benchmark its business & performance as compared to the competitors. Buffalo Wild Wings is one of the leading brands in the food & beverages sector.
The table below lists the Buffalo Wild Wings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Buffalo Wild Wings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Buffalo Wild Wings Brand Analysis | |
---|---|
Parent Company |
Buffalo Wild Wings |
Category |
Restaurant |
Sector | |
Tagline/ Slogan |
- |
USP |
Chicken wings with a variety of sauces |
Buffalo Wild Wings STP | |
Segment |
Age, Income, Lifestyle, Personality |
Target Group |
Age group 12-65, middle and upper income group, sports enthusiasts |
Positioning |
A restaurant and bar for sports enthusiasts |
SWOT Analysis of Buffalo Wild Wings | |
Buffalo Wild Wings Strengths |
Below are the Strengths in the SWOT Analysis of Buffalo Wild Wings: 1. Unique sauces and seasonings 5. Over 1000+ locations spread across the US 6. Promos, gift cards etc are value added services for customers |
Buffalo Wild Wings Weaknesses |
Here are the weaknesses in the Buffalo Wild Wings SWOT Analysis: 1. High fat, high calorie food can turn off health conscious people |
Buffalo Wild Wings Opportunities |
Following are the Opportunities in Buffalo Wild Wings SWOT Analysis: 1. Present only in the U.S. and Canada, possibility to explore new countries/markets |
Buffalo Wild Wings Threats |
The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned: 1. Change in lifestyle and attitude towards healthy and vegetarian food options |
Buffalo Wild Wings Competition | |
Buffalo Wild Wings Competitors |
Below are the top 3 competitors of Buffalo Wild Wings: 1. Hooters |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Buffalo Wild Wings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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