Carvel Ice Cream SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Carvel Ice Cream analyses the brand by its strengths, weaknesses, opportunities & threats. In Carvel Ice Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carvel Ice Cream to benchmark its business & performance as compared to the competitors. Carvel Ice Cream is one of the leading brands in the food & beverages sector.

The table below lists the Carvel Ice Cream SWOT (Strengths, Weaknesses, Opportunities, Threats), top Carvel Ice Cream competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Carvel Ice Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Carvel Ice Cream Brand Analysis
Parent Company

Focus Brands

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

America's freshest Ice cream

USP

Soft serve ice creams

Carvel Ice Cream STP
Segment

Children and people seeking icecream and cakes

Target Group

Children and youth

Positioning

Freshness

SWOT Analysis of Carvel Ice Cream
Carvel Ice Cream Strengths

Below are the Strengths in the SWOT Analysis of Carvel Ice Cream:

1. Low fat product range catering to the health conscious segment
2. Strong marketing campaigns, radio and television advertising
3. Continuous innovation in products
4. Strong brand name since its launch in 1934

5. Good product distribution and availability

6. Offering online order services is an added advantage of reaching out to customers

Carvel Ice Cream Weaknesses

Here are the weaknesses in the Carvel Ice Cream SWOT Analysis:

1. No global presence despite being a strong player in USA
2. Fluctuations in demand based on seasons affects business operations

Carvel Ice Cream Opportunities

Following are the Opportunities in Carvel Ice Cream SWOT Analysis:

1. Move into other dairy products
2. Expand into other markets/countries
3.Sponsorhip and marketing at children events can propel business further

Carvel Ice Cream Threats

The threats in the SWOT Analysis of Carvel Ice Cream are as mentioned:

1.Recent spate of  cattle diseases and epidemics can harm business
2. Maintaining good quality and timely processes in perishable category is a challenge

3. Failure of distribution network or storage facilities can cause huge losses

Carvel Ice Cream Competition
Carvel Ice Cream Competitors

Below are the top 3 competitors of Carvel Ice Cream:

1. Ben and Jerry's
2. Baskin Robbins
3. Haagen Dazs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Carvel Ice Cream. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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