Carvel Ice Cream SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Carvel Ice Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Carvel Ice Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carvel Ice Cream to benchmark its business & performance as compared to the competitors and industry. Carvel Ice Cream is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Carvel Ice Cream competitors and includes Carvel Ice Cream target market, segmentation, positioning & Unique Selling Proposition (USP).

Carvel Ice Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Carvel Ice Cream Brand Analysis
Parent Company

Focus Brands

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

America's freshest Ice cream

USP

Soft serve ice creams

Carvel Ice Cream STP
Carvel Ice Cream Segmentation

Children and people seeking icecream and cakes

Carvel Ice Cream Target Market

Children and youth

Carvel Ice Cream Positioning

Freshness

Carvel Ice Cream SWOT Analysis
Carvel Ice Cream Strengths

Below are the Strengths in the SWOT Analysis of Carvel Ice Cream:

1. Low fat product range catering to the health conscious segment
2. Strong marketing campaigns, radio and television advertising
3. Continuous innovation in products
4. Strong brand name since its launch in 1934

5. Good product distribution and availability

6. Offering online order services is an added advantage of reaching out to customers

Carvel Ice Cream Weaknesses

Here are the weaknesses in the Carvel Ice Cream SWOT Analysis:

1. No global presence despite being a strong player in USA
2. Fluctuations in demand based on seasons affects business operations

Carvel Ice Cream Opportunities

Following are the Opportunities in Carvel Ice Cream SWOT Analysis:

1. Move into other dairy products
2. Expand into other markets/countries
3.Sponsorhip and marketing at children events can propel business further

Carvel Ice Cream Threats

The threats in the SWOT Analysis of Carvel Ice Cream are as mentioned:

1.Recent spate of  cattle diseases and epidemics can harm business
2. Maintaining good quality and timely processes in perishable category is a challenge

3. Failure of distribution network or storage facilities can cause huge losses

Carvel Ice Cream Competition
Competitors

Below are the top 3 Carvel Ice Cream competitors:

1. Ben and Jerry's
2. Baskin Robbins
3. Haagen Dazs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Carvel Ice Cream. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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