Carvel Ice Cream SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Carvel Ice Cream analyses the brand by its strengths, weaknesses, opportunities & threats. In Carvel Ice Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carvel Ice Cream to benchmark its business & performance as compared to the competitors. Carvel Ice Cream is one of the leading brands in the food & beverages sector.

The article below lists the Carvel Ice Cream SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Carvel Ice Cream SWOT Analysis:

SWOT Analysis of Carvel Ice Cream

For Carvel Ice Cream, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Carvel Ice Cream Strengths

The strengths of Carvel Ice Cream looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Carvel Ice Cream :

1. Low fat product range catering to the health conscious segment
2. Strong marketing campaigns, radio and television advertising
3. Continuous innovation in products
4. Strong brand name since its launch in 1934

5. Good product distribution and availability

6. Offering online order services is an added advantage of reaching out to customers

Carvel Ice Cream Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Carvel Ice Cream SWOT Analysis:

1. No global presence despite being a strong player in USA
2. Fluctuations in demand based on seasons affects business operations


Carvel Ice Cream Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Carvel Ice Cream SWOT Analysis:

1. Move into other dairy products
2. Expand into other markets/countries
3.Sponsorhip and marketing at children events can propel business further

Carvel Ice Cream Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Carvel Ice Cream are as mentioned:

1.Recent spate of  cattle diseases and epidemics can harm business
2. Maintaining good quality and timely processes in perishable category is a challenge

3. Failure of distribution network or storage facilities can cause huge losses


Carvel Ice Cream Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Carvel Ice Cream:

1. Ben and Jerry's
2. Baskin Robbins
3. Haagen Dazs

Hence this concludes the Carvel Ice Cream SWOT analysis.

Continue reading more about the brand/company.

About Carvel Ice Cream

Carvel Ice Cream Overview
Parent Company

Focus Brands

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

America's freshest Ice cream

USP

Soft serve ice creams

Carvel Ice Cream STP
Segmentation

Children and people seeking icecream and cakes

Target Market

Children and youth

Positioning

Freshness


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Carvel Ice Cream. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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