Carvel Ice Cream SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1900

SWOT Analysis of Carvel Ice Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carvel Ice Cream

Parent Company

Focus Brands




Food and Beverages

Tagline/ Slogan

America's freshest Ice cream


Soft serve ice creams



Children and people seeking icecream and cakes

Target Group

Children and youth



SWOT Analysis


1. Low fat product range catering to the health conscious segment
2. Strong marketing campaigns, radio and television advertising
3. Continuous innovation in products
4. Strong brand name since its launch in 1934

5. Good product distribution and availability

6. Offering online order services is an added advantage of reaching out to customers


1. No global presence despite being a strong player in USA
2. Fluctuations in demand based on seasons affects business operations


1. Move into other dairy products
2. Expand into other markets/countries
3.Sponsorhip and marketing at children events can propel business further


1.Recent spate of  cattle diseases and epidemics can harm business
2. Maintaining good quality and timely processes in perishable category is a challenge

3. Failure of distribution network or storage facilities can cause huge losses



1. Ben and Jerry's
2. Baskin Robbins
3. Haagen Dazs

The table above concludes the Carvel Ice Cream SWOT analysis along with its marketing and brand parameters.


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