SWOT analysis of DuPont analyses the brand by its strengths, weaknesses, opportunities & threats. In DuPont SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like DuPont to benchmark its business & performance as compared to the competitors. DuPont is one of the leading brands in the industrial products and chemicals sector.
The table below lists the DuPont SWOT (Strengths, Weaknesses, Opportunities, Threats), top DuPont competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
DuPont Brand Analysis | |
---|---|
Parent Company |
DuPont |
Category |
Chemical Industry |
Sector | |
Tagline/ Slogan |
The Miracles of science |
USP |
One of the biggest three chemical companies in the world |
DuPont STP | |
Segment |
Automotive Industry |
Target Group |
Industries and organizations |
Positioning |
Complete portfolio of refinish brands to the automotive refinish industry and original equipment manufacturers. |
SWOT Analysis of DuPont | |
DuPont Strengths |
Below are the Strengths in the SWOT Analysis of DuPont: 1. Du Pont performance coating is world’s premium supplier for automotive coatings and is known for its product quality and customer satisfaction. 5. Company spends heavily on R&D as it believes in continuous innovation to remain leaders and pioneers in automotive coating industry. 6. DuPont’s Knowledge Centers & Innovation Centers provide all the required infrastructure, facility and ambience for innovations as DuPont is a market-driven science company |
DuPont Weaknesses |
Here are the weaknesses in the DuPont SWOT Analysis: 1. Stagnant market share in the category due to stiff competition in a relatively stagnant economies. |
DuPont Opportunities |
Following are the Opportunities in DuPont SWOT Analysis: 1. Strategic mergers and acquisitions of relatively smaller firms in star & cash cow segment of BCG matrix. |
DuPont Threats |
The threats in the SWOT Analysis of DuPont are as mentioned: 1. Economic meltdown like the one Europe is facing now |
DuPont Competition | |
DuPont Competitors |
Below are the top 3 competitors of DuPont: 1.Auto-Coat Engineering |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DuPont. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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