DuPont SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of DuPont analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DuPont SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DuPont to benchmark its business & performance as compared to the competitors and industry. As of 2020, DuPont is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top DuPont competitors and includes DuPont target market, segmentation, positioning & Unique Selling Proposition (USP).

DuPont SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DuPont Brand Analysis
Parent Company

DuPont

Category

Chemical Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

The Miracles of science

USP

One of the biggest three chemical companies in the world

DuPont STP
DuPont Segmentation

Automotive Industry

DuPont Target Market

Industries and organizations

DuPont Positioning

Complete portfolio of refinish brands to the automotive refinish industry and original equipment manufacturers.

DuPont SWOT Analysis
DuPont Strengths

Below are the Strengths in the SWOT Analysis of DuPont:

1. Du Pont performance coating is world’s premium supplier for automotive coatings and is known for its product quality and customer satisfaction.
2. DuPont has over 60,000 employees in the organization and is present in over 80 countries
3. Company is geographically diversified which helps company grow and reduce the impacts of slowdown in any particular country.
4. Company has broad business portfolio; besides automotive coatings they are also into construction, energy solutions, food, healthcare, manufacturing, plastics and textiles businesses.

5. Company spends heavily on R&D as it believes in continuous innovation to remain leaders and pioneers in automotive coating industry.

6. DuPont’s Knowledge Centers & Innovation Centers provide all the required infrastructure, facility and ambience for innovations as DuPont is a market-driven science company

DuPont Weaknesses

Here are the weaknesses in the DuPont SWOT Analysis:

1. Stagnant market share in the category due to stiff competition in a relatively stagnant economies.
2. It is only into automotive coatings industry unlike many other competitors who are into industrial as well as decorative segments industry.

DuPont Opportunities

Following are the Opportunities in DuPont SWOT Analysis:

1. Strategic mergers and acquisitions of relatively smaller firms in star & cash cow segment of BCG matrix.
2. Entering into emerging economies in Asia with aggressive marketing and pricing strategy to develop a strong foothold.
3. Introducing more Eco-friendly & energy efficient products and use that as USP.

DuPont Threats

The threats in the SWOT Analysis of DuPont are as mentioned:

1. Economic meltdown like the one Europe is facing now
2. For a Company with heavy reliance on R&D protection of Intellectual Property Rights is very essential.
3. Stringent Government rules and regulations regarding the quality of products, manufacturing facilities-outputs and wastes.

DuPont Competition
Competitors

Below are the top 3 DuPont competitors:

1.Auto-Coat Engineering
2. PPG Industries
3.Akzonobel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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