Berger Paints SWOT Analysis, Competitors & USP

Berger Paints SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Berger Paints, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Berger Paints to benchmark its business & performance as compared to the competitors, and make strategic improvements. Berger Paints is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Berger Paints SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Berger Paints SWOT Analysis:

SWOT Analysis of Berger Paints

For Berger Paints, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Berger Paints Strengths

The strengths of Berger Paints looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Berger Paints :

1. With nearly one-fifth market share and is ranked one of the top 2 in India.
2. Manufactures and markets wide range of decorative and industrial paint products under various product brands and has a substantial market share
3. It has well established operations & supply chain network spanning throughout the country with 7 manufacturing facilities, 85 depots, several regional & area offices with 2500 employees and over 15000 dealers.
4. Green Horizon an initiative taken towards reducing waste and conserving natural resources; launching eco-friendly and energy efficient products

5. Berger Paints has excellent brand perception and brand awareness amongst its potential customers.

6. It provides with high quality products and has very high market space both in terms of visibility and sales.

7. The Company has international presence: it has 4 manufacturing facilities abroad; operations in Russia, Nepal, Europe and Bangladesh.

8. Berger Paints is a lone supplier of protective coatings to Nuclear Power Plants.

9. Its industrial and automotive coating is used by the best automobile companies like Mercedes.

Berger Paints Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Berger Paints SWOT Analysis:

1.Dependence on decorative segment where competition is intense
2. High levels of lead found leading to negative publicity
3. Limited liquidity options

Berger Paints Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Berger Paints SWOT Analysis:

1. New Product launches and innovation with changing trends
2. Strong growth Potential in India owing to urbanization
3. Business diversification

4. product diversification

Berger Paints Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Berger Paints are as mentioned:

1. New entrants in the industry and local companies.
2. Fluctuations in raw material prices
3. Stiff competition

Berger Paints Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Berger Paints:

1. Asian Paints
2.AkzoNobel
3. Shalimar Paints

4. Kansai Nerolac Paints

5. Acro Paints Ltd

6. DuPont

Hence this concludes the Berger Paints SWOT analysis.

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About Berger Paints

Berger Paints Overview
Parent Company	Berger Paints
Category	Paint Industry
Sector	Industrial Products and Chemicals
Tagline/ Slogan	Paint your imagination
USP	Innovation, Performance, Customer First, Ethical Practice and Valuing People.
Berger Paints STP
Segmentation	Middle Class and upper class segment
Target Market	Home owners, Professionals and Industry Users
Positioning	Fulfill your imagination of colors

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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