Berger Paints SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 13676

SWOT analysis of Berger Paints analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Berger Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Berger Paints to benchmark its business & performance as compared to the competitors and industry. Berger Paints is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Berger Paints competitors and elaborates Berger Paints market segmentation, target group, positioning & Unique Selling Proposition (USP).

Berger Paints SWOT, Competitors, Marketing STP & Brand analysis Table
Berger Paints Brand Analysis
Parent Company

Berger Paints


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Paint your imagination


Innovation, Performance, Customer First, Ethical Practice and Valuing People.

Berger Paints STP

Middle Class and upper class segment

Target Group

Home owners, Professionals and Industry Users


Fulfill your imagination of colors

Berger Paints SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Berger Paints. Strengths are:

1. With nearly one-fifth market share and is ranked one of the top 2 in India.
2. Manufactures and markets wide range of decorative and industrial paint products under various product brands and has a substantial market share
3. It has well established operations & supply chain network spanning throughout the country with 7 manufacturing facilities, 85 depots, several regional & area offices with 2500 employees and over 15000 dealers.
4. Green Horizon an initiative taken towards reducing waste and conserving natural resources; launching eco-friendly and energy efficient products

5. Berger Paints has excellent brand perception and brand awareness amongst its potential customers.

6. It provides with high quality products and has very high market space both in terms of visibility and sales.

7. The Company has international presence: it has 4 manufacturing facilities abroad; operations in Russia, Nepal, Europe and Bangladesh.

8. Berger Paints is a lone supplier of protective coatings to Nuclear Power Plants.

9. Its industrial and automotive coating is used by the best automobile companies like Mercedes.


Here are the weaknesses in the Berger Paints SWOT Analysis:

1.Dependence on decorative segment where competition is intense
2. High levels of lead found leading to negative publicity
3. Limited liquidity options


Following are the Opportunities in Berger Paints SWOT Analysis:

1. New Product launches and innovation with changing trends
2. Strong growth Potential in India owing to urbanization
3. Business diversification

4. product diversification


The threats in the SWOT Analysis of Berger Paints are as mentioned:

1. New entrants in the industry and local companies.
2. Fluctuations in raw material prices
3. Stiff competition

Berger Paints Competition

Below are the top 6 Berger Paints competitors:

1. Asian Paints
3. Shalimar Paints

4. Kansai Nerolac Paints

5. Acro Paints Ltd

6. DuPont

The brandguide table above concludes the Berger Paints SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Berger Paints. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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