SWOT analysis of Berger Paints analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Berger Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Berger Paints to benchmark its business & performance as compared to the competitors and industry. As of 2020, Berger Paints is one of the leading brands in the industrial products and chemicals sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Berger Paints competitors and includes Berger Paints target market, segmentation, positioning & Unique Selling Proposition (USP).
| Berger Paints Brand Analysis | |
|---|---|
| Parent Company |
Berger Paints |
| Category |
Paint Industry |
| Sector | |
| Tagline/ Slogan |
Paint your imagination |
| USP |
Innovation, Performance, Customer First, Ethical Practice and Valuing People. |
| Berger Paints STP | |
| Berger Paints Segmentation |
Middle Class and upper class segment |
| Berger Paints Target Market |
Home owners, Professionals and Industry Users |
| Berger Paints Positioning |
Fulfill your imagination of colors |
| Berger Paints SWOT Analysis | |
| Berger Paints Strengths |
Below are the Strengths in the SWOT Analysis of Berger Paints: 1. With nearly one-fifth market share and is ranked one of the top 2 in India. 5. Berger Paints has excellent brand perception and brand awareness amongst its potential customers. 6. It provides with high quality products and has very high market space both in terms of visibility and sales. 7. The Company has international presence: it has 4 manufacturing facilities abroad; operations in Russia, Nepal, Europe and Bangladesh. 8. Berger Paints is a lone supplier of protective coatings to Nuclear Power Plants. 9. Its industrial and automotive coating is used by the best automobile companies like Mercedes. |
| Berger Paints Weaknesses |
Here are the weaknesses in the Berger Paints SWOT Analysis: 1.Dependence on decorative segment where competition is intense |
| Berger Paints Opportunities |
Following are the Opportunities in Berger Paints SWOT Analysis: 1. New Product launches and innovation with changing trends 4. product diversification |
| Berger Paints Threats |
The threats in the SWOT Analysis of Berger Paints are as mentioned: 1. New entrants in the industry and local companies. |
| Berger Paints Competition | |
| Competitors |
Below are the top 6 Berger Paints competitors: 1. Asian Paints 5. Acro Paints Ltd 6. DuPont |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Berger Paints. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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