Published in Industrial Products and Chemicals category by MBA Skool Team
Berger Paints is one of the leading brands in the industrial products and chemicals sector. Berger Paints SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Berger Paints:
With nearly one-fifth market share and is ranked one of the top 2 in India.
Manufactures and markets wide range of decorative and industrial paint products under various product brands and has a substantial market share
It has well established operations & supply chain network spanning throughout the country with 7 manufacturing facilities, 85 depots, several regional & area offices with 2500 employees and over 15000 dealers.
Green Horizon an initiative taken towards reducing waste and conserving natural resources; launching eco-friendly and energy efficient products
Berger Paints has excellent brand perception and brand awareness amongst its potential customers.
It provides with high quality products and has very high market space both in terms of visibility and sales.
The Company has international presence: it has 4 manufacturing facilities abroad; operations in Russia, Nepal, Europe and Bangladesh.
Berger Paints is a lone supplier of protective coatings to Nuclear Power Plants.
Its industrial and automotive coating is used by the best automobile companies like Mercedes.
Above are the strengths in the SWOT Analysis of Berger Paints. The strengths of Berger Paints looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Berger Paints Weaknesses
Dependence on decorative segment where competition is intense
High levels of lead found leading to negative publicity
Limited liquidity options
These were the weaknesses in the Berger Paints SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Innovation, Performance, Customer First, Ethical Practice and Valuing People.
Berger Paints STP
Middle Class and upper class segment
Home owners, Professionals and Industry Users
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