Berger Paints SWOT Analysis, Competitors & USP
SWOT analysis of Berger Paints analyses the brand by its strengths, weaknesses, opportunities & threats. In Berger Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Berger Paints to benchmark its business & performance as compared to the competitors. Berger Paints is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Berger Paints SWOT (Strengths, Weaknesses, Opportunities, Threats), top Berger Paints competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Berger Paints Brand Analysis | |
|---|---|
| Parent Company |
Berger Paints |
| Category |
Paint Industry |
| Sector | |
| Tagline/ Slogan |
Paint your imagination |
| USP |
Innovation, Performance, Customer First, Ethical Practice and Valuing People. |
| Berger Paints STP | |
| Segment |
Middle Class and upper class segment |
| Target Group |
Home owners, Professionals and Industry Users |
| Positioning |
Fulfill your imagination of colors |
| SWOT Analysis of Berger Paints | |
| Berger Paints Strengths |
Below are the Strengths in the SWOT Analysis of Berger Paints: 1. With nearly one-fifth market share and is ranked one of the top 2 in India. 5. Berger Paints has excellent brand perception and brand awareness amongst its potential customers. 6. It provides with high quality products and has very high market space both in terms of visibility and sales. 7. The Company has international presence: it has 4 manufacturing facilities abroad; operations in Russia, Nepal, Europe and Bangladesh. 8. Berger Paints is a lone supplier of protective coatings to Nuclear Power Plants. 9. Its industrial and automotive coating is used by the best automobile companies like Mercedes. |
| Berger Paints Weaknesses |
Here are the weaknesses in the Berger Paints SWOT Analysis: 1.Dependence on decorative segment where competition is intense |
| Berger Paints Opportunities |
Following are the Opportunities in Berger Paints SWOT Analysis: 1. New Product launches and innovation with changing trends 4. product diversification |
| Berger Paints Threats |
The threats in the SWOT Analysis of Berger Paints are as mentioned: 1. New entrants in the industry and local companies. |
| Berger Paints Competition | |
| Berger Paints Competitors |
Below are the top 6 competitors of Berger Paints: 1. Asian Paints 5. Acro Paints Ltd 6. DuPont |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Berger Paints. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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