Amdocs SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1610

SWOT Analysis of Amdocs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Software and Services


IT & Technology

Tagline/ Slogan

Embrace Challenge, Experience Success


Customer care and billing



Customers that require software and services

Target Group

Telecom Firms that have numerous data and require services and support


Provider of Customer Experience solutions

SWOT Analysis


1. Huge investments in RnD keeps its products competitive and in the forefront experiencing a technology advantage
2. Most of its revenue are from long term contracts ensuring recurring streams of revenue
3. Advanced products and technical expertise

4.Provides service to more than 250 organizations spread across 80 countries

5. Over 20,000+ people are a part of the organization

6. Diversification in telephone and mobile have also boosted the brand’s presence


1. One-third of company’s revenue is from international operations and hence the forex risk
2. Minimal performance outside the telco market is a concern


1. Acquisitions to expand its service offerings
2.International Markets
3. Emerging cable/broadband market and data related services


1.Newer technologies 
2. Fragemented market and probability of oracle emerging as a competitor

3. Intense Competition



1. Convergys
2. Oracle
3. SAP

The table above concludes the Amdocs SWOT analysis along with its marketing and brand parameters.


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