Shopclues is one of the leading brands in the IT & Technology sector. Shopclues SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Shopclues:
Quick Glance:
Above are the strengths in the SWOT Analysis of Shopclues. The strengths of Shopclues looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Shopclues SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Shopclues SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Shopclues are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Shopclues SWOT analysis.
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About Shopclues
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Shopclues Overview | |
---|---|
Parent Company |
Clues Network Inc. |
Category |
Ecommerce |
Sector | |
Tagline/ Slogan |
India’s first and largest managed marketplace |
USP |
Ample choice to customers in its products varieties at wholesale rates. |
Shopclues STP | |
Segmentation |
Customers who prefer online medium of shopping |
Target Market |
Middle income online shoppers generally from tier2 and 3 cities. |
Positioning |
Great shopping experience for the masses. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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