Shopclues SWOT Analysis, USP & Competitors

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SWOT Analysis of Shopclues with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Clues Network Inc.




Online Retail-Apparel, Electronics and more

Tagline/ Slogan

India’s first and largest managed marketplace


Ample choice to customers in its products varieties at wholesale rates.



Customers who prefer online medium of shopping

Target Group

Middle income online shoppers generally from tier2 and 3 cities.


Great shopping experience for the masses.

SWOT Analysis


1. It has 7,500 plus national and international brands.

2.A large sellers base comprising of 75,000 plus sellers.

3. It lists 9,000,000 products across 4000 plus categories.

4. Products are shipped to 12,000 plus cities.

5. Great offering of EMI plans for price sensitive customers

6. Loyalty system in the form of Clues Bucks.

7. Numerous prestigious awards are won by it like Red Herring Asia Top 100, Best eRetailer Award etc.

8. MOU signed with India Post, wide distribution network of India Post can be leveraged.

9. Great marketing initiatives like the Make in India campaign, Diwali Flea Market, ShopClues Factory Outlet etc

10. Received multiple rounds of funding. Investors include Helion Venture Partners, Tiger Global etc


1. Relatively less brand visibility in metros in comparison to its strong competitors.

2. Limited market share growth due to intense competition


1. Expansion to other countries

2. Heavy promotion to capture the rising affluent and internet savvy population in tier 2 and 3 cities.

3. Expansion to other product categories like fresh produce.

4. Acquisition of ecommerce portal like yepme or zovi to strengthen their positioning.

5. Sale of private labels.


1.Increased competition from ecommerce giants like amazon, flipkart etc

2. Heavy discounts offered by offline stores like BigBazaar etc.



1. Amazon
2. Snapdeal



The table above concludes the Shopclues SWOT analysis along with its marketing and brand parameters.


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