Shopclues SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shopclues analyses the brand by its strengths, weaknesses, opportunities & threats. In Shopclues SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shopclues to benchmark its business & performance as compared to the competitors. Shopclues is one of the leading brands in the IT & Technology sector.

The table below lists the Shopclues SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shopclues competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Shopclues SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shopclues Brand Analysis
Parent Company

Clues Network Inc.




IT & Technology

Tagline/ Slogan

India’s first and largest managed marketplace


Ample choice to customers in its products varieties at wholesale rates.

Shopclues STP

Customers who prefer online medium of shopping

Target Group

Middle income online shoppers generally from tier2 and 3 cities.


Great shopping experience for the masses.

SWOT Analysis of Shopclues
Shopclues Strengths

Below are the Strengths in the SWOT Analysis of Shopclues:

1. It has 7,500 plus national and international brands.

2.A large sellers base comprising of 75,000 plus sellers.

3. It lists 9,000,000 products across 4000 plus categories.

4. Products are shipped to 12,000 plus cities.

5. Great offering of EMI plans for price sensitive customers

6. Loyalty system in the form of Clues Bucks.

7. Numerous prestigious awards are won by it like Red Herring Asia Top 100, Best eRetailer Award etc.

8. MOU signed with India Post, wide distribution network of India Post can be leveraged.

9. Great marketing initiatives like the Make in India campaign, Diwali Flea Market, ShopClues Factory Outlet etc

10. Received multiple rounds of funding. Investors include Helion Venture Partners, Tiger Global etc

Shopclues Weaknesses

Here are the weaknesses in the Shopclues SWOT Analysis:

1. Relatively less brand visibility in metros in comparison to its strong competitors.

2. Limited market share growth due to intense competition

Shopclues Opportunities

Following are the Opportunities in Shopclues SWOT Analysis:

1. Expansion to other countries

2. Heavy promotion to capture the rising affluent and internet savvy population in tier 2 and 3 cities.

3. Expansion to other product categories like fresh produce.

4. Acquisition of ecommerce portal like yepme or zovi to strengthen their positioning.

5. Sale of private labels.

Shopclues Threats

The threats in the SWOT Analysis of Shopclues are as mentioned:

1.Increased competition from ecommerce giants like amazon, flipkart etc

2. Heavy discounts offered by offline stores like BigBazaar etc.

Shopclues Competition
Shopclues Competitors

Below are the top 4 competitors of Shopclues:

1. Amazon
2. Snapdeal



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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