SWOT Analysis of LINE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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LINE |
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Parent Company |
Line Corporation |
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Category |
Application - Messaging & Calling application |
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Sector |
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Tagline/ Slogan |
Line More Be Closer |
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USP |
LINE offers creative stickers along with its chats & video calls |
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LINE STP |
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Segment |
All Internet Users |
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Target Group |
Customers who need personalized messenger application (Relatively younger segment) |
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Positioning |
LINE offers free Messaging, Voice & Video Calls Whenever, Wherever |
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LINE SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of LINE : 1. LINE has been able to paddle upstream to find their place in emerging markets such as Japan, Thailand, Turkmenistan etc 2. LINE Stickers provide more fun and expressive chats 3. With over 10,000 stickers and emoticons, one can express a wider range of emotions 4. LINE lets users share photos, videos, voice messages, contacts and location information easily with your friends 5. Users can get the latest news and special coupons for popular artists and brands 6. Line can be used with Android, iOS, BlackBerry and Windows Phone, in addition to desktop version for Windows and MAC 7. Large user base with more than 700 million users |
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Weaknesses |
1. User privacy is still susceptible in social media applications 2. Intense competition means limited market share for LINE |
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Opportunities |
1. Opportunity to expand globally to many countries 2. Rapid technological development can be tapped by LINE corporation 3. Research and development for service expansion can help get more users 4. Increasing internet penetration and number of smartphone users |
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Threats |
1. Intense competition means loss of users for LINE 2. Changes in government regulation 3. Changes in consumer tastes means continuous improvement is needed, else it will become obsolete soon 4. Availability of substitute products |
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LINE Competition |
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Competitors |
Below are the 9 main LINE competitors : 1. Viber 2. WeChat 3. Whatsapp 4. Skype 5. Telegram 6. Facebook 7. Instagram 8. Snapchat 9. Twitter |
The brandguide table above concludes the LINE SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to LINE. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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