Published in IT & Technology category by MBA Skool Team
LINE is one of the leading brands in the IT & Technology sector. LINE SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LINE:
LINE has been able to paddle upstream to find their place in emerging markets such as Japan, Thailand, Turkmenistan etc
LINE Stickers provide more fun and expressive chats
With over 10,000 stickers and emoticons, one can express a wider range of emotions
LINE lets users share photos, videos, voice messages, contacts and location information easily with your friends
Users can get the latest news and special coupons for popular artists and brands
Line can be used with Android, iOS, BlackBerry and Windows Phone, in addition to desktop version for Windows and MAC
Large user base with more than 700 million users
Above are the strengths in the SWOT Analysis of LINE. The strengths of LINE looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
User privacy is still susceptible in social media applications
Intense competition means limited market share for LINE
These were the weaknesses in the LINE SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Opportunity to expand globally to many countries
Rapid technological development can be tapped by LINE corporation
Research and development for service expansion can help get more users
Increasing internet penetration and number of smartphone users
Above we covered the opportunities in LINE SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intense competition means loss of users for LINE
Changes in government regulation
Changes in consumer tastes means continuous improvement is needed, else it will become obsolete soon
Availability of substitute products
The threats in the SWOT Analysis of LINE are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
LINE offers creative stickers along with its chats & video calls
All Internet Users
Customers who need personalized messenger application (Relatively younger segment)
LINE offers free Messaging, Voice & Video Calls Whenever, Wherever
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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