LINE SWOT Analysis, USP & Competitors

LINE

Parent Company

Line Corporation

Category

Application - Messaging & Calling application

Sector

IT & Technology

Tagline/ Slogan

Line More Be Closer

USP

Creative stickers

LINE STP

Segment

All Internet Users

Target Group

Customers who need personalized messenger application (Relatively younger segment)

Positioning

Free Messaging, Voice & Video Calls Whenever, Wherever

LINE SWOT Analysis

Strengths

1. LINE has been able to paddle upstream to find their place in emerging markets such as India, Venezuela, Mexico and other Latin American countries and has a strong community in the world

2. LINE Stickers provide more fun and expressive chats

3. With over 10,000 stickers and emoticons, one can express a wider range of emotions

4. LINE lets users share photos, videos, voice messages, contacts and location information easily with your friends

5. Users can get the latest news and special coupons for popular artists and brands

6. Line can be used with Android, iOS, BlackBerry and Windows Phone, in addition to desktop version for Windows and MAC

7. Large user base – More than 550+ Million users

Weaknesses

1. User privacy is still susceptible in social media applications

2. Intense competition means limited market share

Opportunities

1. Opportunity to expand globally to many countries

2. Rapid technological development

3. Research and development for service expansion – Opportunity to expand to new services

4. Increasing internet penetration and number of smartphone users

Threats

1. Intense competition

2. Changes in government regulation

3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

4. Availability of substitute products

LINE Competition

Competitors

1. Whatsapp

2. Viber

3. Skype

4. Telegram

5. WeChat

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