Koovs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Koovs analyses the brand by its strengths, weaknesses, opportunities & threats. In Koovs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Koovs to benchmark its business & performance as compared to the competitors. Koovs is one of the leading brands in the IT & Technology sector.

The table below lists the Koovs SWOT (Strengths, Weaknesses, Opportunities, Threats), top Koovs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Koovs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Koovs Brand Analysis
Parent Company

Marble E-retail Pvt. Ltd.




IT & Technology

Tagline/ Slogan

An exclusive fashion e-store & styling partner


High on fashion appeal with many international brands onboard.

Koovs STP

Fashion and brand conscious online shoppers

Target Group

Middle-High income, fashion conscious, young online shoppers


One stop store for every fashion need

SWOT Analysis of Koovs
Koovs Strengths

Below are the Strengths in the SWOT Analysis of Koovs:

1. Collaboration with biggest names of international fashion industry.

2. Fresh fashion with 150 plus branded products getting launched every week.

3. Private label fashion collection gets launched every month with the help of its London based fashion hub..

4. Decision to go public by listing under AIM, a sub market of London Stock Exchange.

5. Collaboration with UK’s popular contemporary fashion company- Supremebeing leading to Stanton Warriers creating a fresh collection for Koovs.

6. Collections like “Giles at Koovs” by famous designer Giles Deacon or collection by British brand “Hype” increases the fashion quotient of Koovs.

7.It has international brands like French Connection, Emporio Armani, Calvin Klein etc .

Koovs Weaknesses

Here are the weaknesses in the Koovs SWOT Analysis:

1. Relatively less brand visibility in India in comparison to its strong competitors.

2. People in India still not very comfortable making online payments means limited customers

Koovs Opportunities

Following are the Opportunities in Koovs SWOT Analysis:

1. Tie ups with various high end offline fashion stores to sell products under “Koovs” brand.

2. Bringing in more high profile Indian fashion designers on board to cater to Indian taste.

3.Increasing its brand visibility by showcasing their collections in major fashion weeks like Lakme Fashion Week, Wills India Fashion week etc

Koovs Threats

The threats in the SWOT Analysis of Koovs are as mentioned:

1.Increased competition from ecommerce giants like myntra, jabong etc who have better visibility

2. Heavy discounts offered by competitors.

3.Reliance on offline stores and designer’s boutiques for high end fashion products

Koovs Competition
Koovs Competitors

Below are the top 5 competitors of Koovs:

1. Fashionara

2. Fashion and You




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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