McAfee Anti-virus SWOT Analysis

Published in IT & Technology category by MBA Skool Team

McAfee Anti-virus is one of the leading brands in the IT & Technology sector. McAfee Anti-virus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of McAfee Anti-virus:

McAfee Anti-virus Strengths

  1. Efficient Spam filter available which can help in blocking spam emails
  2. Available parental control
  3. Lesser priced compared to competitors
  4. Simple interface and layout providing better access to features
  5. Mergers and acquisitions have helped the company grow

Above are the strengths in the SWOT Analysis of McAfee Anti-virus. The strengths of McAfee Anti-virus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

McAfee Anti-virus Weaknesses

  1. Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

These were the weaknesses in the McAfee Anti-virus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

McAfee Anti-virus Opportunities

  1. Educating users about threats of viruses
  2. Integration with internet service providers or software companies
  3. Offering products for operating systems other than windows

Above we covered the opportunities in McAfee Anti-virus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

McAfee Anti-virus Threats

  1. Major new threats which can go undetected
  2. Product development in current competitors in the market
  3. Newly emerging competition

The threats in the SWOT Analysis of McAfee Anti-virus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the McAfee Anti-virus SWOT analysis.

Continue reading more about the brand/company.

About McAfee Anti-virus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

McAfee Anti-virus

Parent Company



Anti-virus tools


IT & Technology

Tagline/ Slogan

Safe is not a privilege, it is a right


An efficient and simple computer security software

McAfee Anti-virus STP

Computer users looking for online protection

Target Market

Computer users dealing with software, internet and other applications


Positioned as an antivirus providing complete protection from virus and internet

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to McAfee Anti-virus. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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