McAfee Anti-virus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

McAfee Anti-virus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of McAfee Anti-virus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McAfee Anti-virus to benchmark its business & performance as compared to the competitors, and make strategic improvements. McAfee Anti-virus is one of the leading brands in the IT & Technology sector.

The article below lists the McAfee Anti-virus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the McAfee Anti-virus SWOT Analysis:

SWOT Analysis of McAfee Anti-virus

For McAfee Anti-virus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

McAfee Anti-virus Strengths

The strengths of McAfee Anti-virus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of McAfee Anti-virus :

1.Efficient Spam filter available which can help in blocking spam emails
2. Available parental control
3. Lesser priced compared to competitors
4. Simple interface and layout providing better access to features
5. Mergers and acquisitions have helped the company grow

McAfee Anti-virus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the McAfee Anti-virus SWOT Analysis:

1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

McAfee Anti-virus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in McAfee Anti-virus SWOT Analysis:

1.Educating users about threats of viruses
2.Integration with internet service providers or software companies
3. Offering products for operating systems other than windows

McAfee Anti-virus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of McAfee Anti-virus are as mentioned:

1. Major new threats which can go undetected
2. Product development in current competitors in the market
3. Newly emerging competition

McAfee Anti-virus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of McAfee Anti-virus:

1. AVG Anti-virus
2. Avast Anti-virus
3. Kaspersky Anti-virus

Hence this concludes the McAfee Anti-virus SWOT analysis.

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About McAfee Anti-virus

McAfee Anti-virus

Parent Company



Anti-virus tools


IT & Technology

Tagline/ Slogan

Safe is not a privilege, it is a right


An efficient and simple computer security software

McAfee Anti-virus STP

Computer users looking for online protection

Target Market

Computer users dealing with software, internet and other applications


Positioned as an antivirus providing complete protection from virus and internet

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to McAfee Anti-virus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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