McAfee Anti-virus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of McAfee Anti-virus analyses the brand by its strengths, weaknesses, opportunities & threats. In McAfee Anti-virus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McAfee Anti-virus to benchmark its business & performance as compared to the competitors. McAfee Anti-virus is one of the leading brands in the IT & Technology sector.

The table below lists the McAfee Anti-virus SWOT (Strengths, Weaknesses, Opportunities, Threats), top McAfee Anti-virus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

McAfee Anti-virus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

McAfee Anti-virus

Parent Company



Anti-virus tools


IT & Technology

Tagline/ Slogan

Safe is not a privilege, it is a right


An efficient and simple computer security software

McAfee Anti-virus STP

Computer users looking for online protection

Target Group

Computer users dealing with software, internet and other applications


Positioned as an antivirus providing complete protection from virus and internet

SWOT Analysis of McAfee Anti-virus
McAfee Anti-virus Strengths

Below are the Strengths in the SWOT Analysis of McAfee Anti-virus:

1.Efficient Spam filter available which can help in blocking spam emails
2. Available parental control
3. Lesser priced compared to competitors
4. Simple interface and layout providing better access to features
5. Mergers and acquisitions have helped the company grow

McAfee Anti-virus Weaknesses

Here are the weaknesses in the McAfee Anti-virus SWOT Analysis:

1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

McAfee Anti-virus Opportunities

Following are the Opportunities in McAfee Anti-virus SWOT Analysis:

1.Educating users about threats of viruses
2.Integration with internet service providers or software companies
3. Offering products for operating systems other than windows

McAfee Anti-virus Threats

The threats in the SWOT Analysis of McAfee Anti-virus are as mentioned:

1. Major new threats which can go undetected
2. Product development in current competitors in the market
3. Newly emerging competition

McAfee Anti-virus Competition
McAfee Anti-virus Competitors

Below are the top 3 competitors of McAfee Anti-virus:

1. AVG Anti-virus
2. Avast Anti-virus
3. Kaspersky Anti-virus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to McAfee Anti-virus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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