McAfee Anti-virus SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 5270

SWOT Analysis of McAfee Anti-virus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McAfee Anti-virus

Parent Company



Anti-virus tools


IT & Technology

Tagline/ Slogan

Safe is not a privilege, it is a right


An efficient and simple computer security software

McAfee Anti-virus STP


Computer users looking for online protection

Target Group

Computer users dealing with software, internet and other applications


Positioned as an antivirus providing complete protection from virus and internet

McAfee Anti-virus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of McAfee Anti-virus :

1.Efficient Spam filter available which can help in blocking spam emails
2. Available parental control
3. Lesser priced compared to competitors
4. Simple interface and layout providing better access to features
5. Mergers and acquisitions have helped the company grow


1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly


1.Educating users about threats of viruses
2.Integration with internet service providers or software companies
3. Offering products for operating systems other than windows


1. Major new threats which can go undetected
2. Product development in current competitors in the market
3. Newly emerging competition

McAfee Anti-virus Competition


Below are the 3 main McAfee Anti-virus competitors :

1. AVG Anti-virus
2. Avast Anti-virus
3. Kaspersky Anti-virus

The brandguide table above concludes the McAfee Anti-virus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to McAfee Anti-virus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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