Squarespace SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Squarespace analyses the brand by its strengths, weaknesses, opportunities & threats. In Squarespace SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Squarespace to benchmark its business & performance as compared to the competitors. Squarespace is one of the leading brands in the IT & Technology sector.

The article below lists the Squarespace SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Squarespace SWOT Analysis:

SWOT Analysis of Squarespace

For Squarespace, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Squarespace Strengths

The strengths of Squarespace looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Squarespace :

1. Professional layout and appearance

2. Delivers payments to the users
3. Provides high control on content and site customization to users

4. Provides powerful analytic tools to track the traffic to the blog in real time

Squarespace Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Squarespace SWOT Analysis:

1. Limited market share due to presence of Wordpress, Blogger blogging platforms


Squarespace Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Squarespace SWOT Analysis:

1. Can increase user base by giving an option to create free blogs

2. Acquiring partnerships with other websites for integration

3. Attracting more professionals and businesses to create blog

Squarespace Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Squarespace are as mentioned:

1. Attacks from malicious threats and other security issues like hacking

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms


Squarespace Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Squarespace:

1. Blogger
2. Tumblr

3. Posterous

Hence this concludes the Squarespace SWOT analysis.

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About Squarespace

Squarespace

Parent Company

Squarespace Inc

Category

Website-Blogging platform

Sector

IT & Technology

Tagline/ Slogan

“Smarter website publishing”

USP

A blogging software which provides professional environment for blogging

Squarespace STP
Segmentation

Internet users looking to share their content

Target Market

Internet users interested into blogging or content management/development

Positioning

Positioned as a web publishing company providing well managed environment for blogging with a professional touch


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Squarespace. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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