Squarespace SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Squarespace analyses the brand by its strengths, weaknesses, opportunities & threats. In Squarespace SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Squarespace to benchmark its business & performance as compared to the competitors. Squarespace is one of the leading brands in the IT & Technology sector.

The table below lists the Squarespace SWOT (Strengths, Weaknesses, Opportunities, Threats), top Squarespace competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Squarespace SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Squarespace Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

“Smarter website publishing”


A blogging software which provides professional environment for blogging

Squarespace STP

Internet users looking to share their content

Target Group

Internet users interested into blogging or content management/development


Positioned as a web publishing company providing well managed environment for blogging with a professional touch

SWOT Analysis of Squarespace
Squarespace Strengths

Below are the Strengths in the SWOT Analysis of Squarespace:

1. Professional layout and appearance

2. Delivers payments to the users
3. Provides high control on content and site customization to users

4. Provides powerful analytic tools to track the traffic to the blog in real time

Squarespace Weaknesses

Here are the weaknesses in the Squarespace SWOT Analysis:

1. Limited market share due to presence of Wordpress, Blogger blogging platforms

Squarespace Opportunities

Following are the Opportunities in Squarespace SWOT Analysis:

1. Can increase user base by giving an option to create free blogs

2. Acquiring partnerships with other websites for integration

3. Attracting more professionals and businesses to create blog

Squarespace Threats

The threats in the SWOT Analysis of Squarespace are as mentioned:

1. Attacks from malicious threats and other security issues like hacking

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Squarespace Competition
Squarespace Competitors

Below are the top 3 competitors of Squarespace:

1. Blogger
2. Tumblr

3. Posterous

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Squarespace. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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