Squarespace SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2132

SWOT Analysis of Squarespace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Squarespace Inc


Website-Blogging platform


IT and Technology

Tagline/ Slogan

“Smarter website publishing”


A blogging software which provides professional environment for blogging



Internet users looking to share their content

Target Group

Internet users interested into blogging or content management/development


Positioned as a web publishing company providing well managed environment for blogging with a professional touch

SWOT Analysis


1. Professional layout and appearance

2. Delivers payments to the users
3. Provides high control on content and site customization to users

4. Provides powerful analytic tools to track the traffic to the blog in real time


1. Limited market share due to presence of Wordpress, Blogger blogging platforms


1. Can increase user base by giving an option to create free blogs

2. Acquiring partnerships with other websites for integration

3. Attracting more professionals and businesses to create blog


1. Attacks from malicious threats and other security issues like hacking

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms



1. Blogger
2. Tumblr

3. Posterous

The table above concludes the Squarespace SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Squarespace. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: