Sage Group SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1596

SWOT Analysis of Sage Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sage Group

Parent Company

The Sage Group Plc.




IT & Technology

Tagline/ Slogan



One of the largest supplier of ERP software in the world



Private and Public sector

Target Group

Medium and Small scale industries


Easy-to-do business software

SWOT Analysis


1. Sage shares were named “Best Performing Shares” in the ‘90s
2. Sage has 6+ million customers and 13,000 employees
3. Sage has sponsored “The Sage Gateshead”, a music venue, funded the revival of “The Krypton Factor” television series and official supplier for the Marussia F1 team
4. Sage indulges in CSR activities like partnering with TechSoup that provides free business software to NGOs, help entrepreneurs to realize their dream, The Life College Xchange where entrepreneurs get seed capital etc.
5. Organic growth and increasing profits show its credibility

6. Listed on London Stock exchange and FTSE 250 Index

7. Sponsorship of events like F1 have increased its brand reach

8. Sage products are available in 20+ countries


1. Inadequate brand awareness among customers and prospects
2. Intense competition means limited market share


1. Cloud computing and cloud based ERP software products
2. Global brand campaign targeting customers 
3. Due to presence of a robust chemical industry, sage has immense opportunities


1.  Has to face many risks due to business change, change management, financial risks due to payment risk etc.
2. Loss of talent and sensitive information to competitors 
3. Negative reputational impact which will affect client relations






The table above concludes the Sage Group SWOT analysis along with its marketing and brand parameters.


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