SWOT analysis of Sage Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Sage Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sage Group to benchmark its business & performance as compared to the competitors. Sage Group is one of the leading brands in the IT & Technology sector.
The table below lists the Sage Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sage Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Sage Group Brand Analysis | |
---|---|
Parent Company |
The Sage Group Plc. |
Category |
Software |
Sector | |
Tagline/ Slogan |
- |
USP |
One of the largest supplier of ERP software in the world |
Sage Group STP | |
Segment |
Private and Public sector |
Target Group |
Medium and Small scale industries |
Positioning |
Easy-to-do business software |
SWOT Analysis of Sage Group | |
Sage Group Strengths |
Below are the Strengths in the SWOT Analysis of Sage Group: 1. Sage shares were named “Best Performing Shares” in the ‘90s 6. Listed on London Stock exchange and FTSE 250 Index 7. Sponsorship of events like F1 have increased its brand reach 8. Sage products are available in 20+ countries |
Sage Group Weaknesses |
Here are the weaknesses in the Sage Group SWOT Analysis: 1. Inadequate brand awareness among customers and prospects |
Sage Group Opportunities |
Following are the Opportunities in Sage Group SWOT Analysis: 1. Cloud computing and cloud based ERP software products |
Sage Group Threats |
The threats in the SWOT Analysis of Sage Group are as mentioned: 1. Has to face many risks due to business change, change management, financial risks due to payment risk etc. |
Sage Group Competition | |
Sage Group Competitors |
Below are the top 3 competitors of Sage Group: 1.SAP 2.Salesforce 3.Netsuite |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sage Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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