Sage Group SWOT Analysis
Sage Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sage Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Sage Group is one of the leading brands in the IT & Technology sector. The article below lists the Sage Group SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Sage Group Strengths
The strengths of Sage Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Sage Group :
1. Sage shares were named “Best Performing Shares” in the ‘90s
2. Sage has 6+ million customers and 13,000 employees
3. Sage has sponsored “The Sage Gateshead”, a music venue, funded the revival of “The Krypton Factor” television series and official supplier for the Marussia F1 team
4. Sage indulges in CSR activities like partnering with TechSoup that provides free business software to NGOs, help entrepreneurs to realize their dream, The Life College Xchange where entrepreneurs get seed capital etc.
5. Organic growth and increasing profits show its credibility
6. Listed on London Stock exchange and FTSE 250 Index
7. Sponsorship of events like F1 have increased its brand reach
8. Sage products are available in 20+ countries
Sage Group Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Sage Group SWOT Analysis:
1. Inadequate brand awareness among customers and prospects
2. Intense competition means limited market share
Sage Group Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Sage Group SWOT Analysis:
1. Cloud computing and cloud based ERP software products
2. Global brand campaign targeting customers
3. Due to presence of a robust chemical industry, sage has immense opportunities
Sage Group Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Sage Group are as mentioned:
1. Has to face many risks due to business change, change management, financial risks due to payment risk etc.
2. Loss of talent and sensitive information to competitors
3. Negative reputational impact which will affect client relations
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Hence this concludes the Sage Group SWOT analysis.
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About Sage Group
| Sage Group Overview | |
|---|---|
| Parent Company |
The Sage Group Plc. |
| Category |
Software |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the largest supplier of ERP software in the world |
| Sage Group STP | |
| Segmentation |
Private and Public sector |
| Target Market |
Medium and Small scale industries |
| Positioning |
Easy-to-do business software |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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