Sage Group SWOT Analysis, Competitors & USP

SWOT analysis of Sage Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Sage Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sage Group to benchmark its business & performance as compared to the competitors. Sage Group is one of the leading brands in the IT & Technology sector.

The article below lists the Sage Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sage Group SWOT Analysis:

SWOT Analysis of Sage Group

For Sage Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sage Group Strengths

The strengths of Sage Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sage Group :

1. Sage shares were named “Best Performing Shares” in the ‘90s
2. Sage has 6+ million customers and 13,000 employees
3. Sage has sponsored “The Sage Gateshead”, a music venue, funded the revival of “The Krypton Factor” television series and official supplier for the Marussia F1 team
4. Sage indulges in CSR activities like partnering with TechSoup that provides free business software to NGOs, help entrepreneurs to realize their dream, The Life College Xchange where entrepreneurs get seed capital etc.
5. Organic growth and increasing profits show its credibility

6. Listed on London Stock exchange and FTSE 250 Index

7. Sponsorship of events like F1 have increased its brand reach

8. Sage products are available in 20+ countries

Sage Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sage Group SWOT Analysis:

1. Inadequate brand awareness among customers and prospects
2. Intense competition means limited market share

Sage Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sage Group SWOT Analysis:

1. Cloud computing and cloud based ERP software products
2. Global brand campaign targeting customers 
3. Due to presence of a robust chemical industry, sage has immense opportunities

Sage Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sage Group are as mentioned:

1.  Has to face many risks due to business change, change management, financial risks due to payment risk etc.
2. Loss of talent and sensitive information to competitors 
3. Negative reputational impact which will affect client relations

Sage Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sage Group:

1.SAP

2.Salesforce

3.Netsuite

Hence this concludes the Sage Group SWOT analysis.

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About Sage Group

Sage Group Overview
Parent Company	The Sage Group Plc.
Category	Software
Sector	IT & Technology
Tagline/ Slogan	-
USP	One of the largest supplier of ERP software in the world
Sage Group STP
Segmentation	Private and Public sector
Target Market	Medium and Small scale industries
Positioning	Easy-to-do business software

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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