Published in IT & Technology category by MBA Skool Team
Xerox is one of the leading brands in the IT & Technology sector. Xerox SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Xerox:
High expertise since Xerox has been in the market for a very long time
Huge clientele includes schools, small businesses, government agencies, commercial printers and Fortune 1000 companies.
Well recognized and renowned brand name.
Acquisitions of companies like NewField IT to increase the breadth of the services offered.
High investment in innovation and research and development by the company.
Above are the strengths in the SWOT Analysis of Xerox. The strengths of Xerox looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Multimillion dollars are spent on the new advertising campaign for Xerox “work can work better”
Stock price of Xerox dropped by 25 percent in 2015.
Xerox products are not in sync with the rapidly advancing world of cloud and complex technology.
These were the weaknesses in the Xerox SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
World’s leading enterprise for business process and document management.
Xerox segments the market on the kind of service required by businesses.
It targets customers requiring document management services including back office transaction processing, centralized print services, etc. and business processes like communication and marketing, customer care and litigation services
Positions itself as providers of business services and digital printing solutions.
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