Computer Sciences Corporation (CSC) SWOT Analysis, Competitors & USP

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SWOT Analysis of Computer Sciences Corporation (CSC) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Computer Sciences Corporation (CSC)

Parent Company

Computer Sciences Corporation

Category

IT services, IT consulting

Sector

IT & Technology

Tagline/ Slogan

A global leader in providing technology enabled business solutions and services

USP

Serves worldwide and ranks among the leading IT services providers in the world.

Computer Sciences Corporation (CSC) STP

Segment

Segments customer requirements based on the kind of IT services or consulting required by them

Target Group

Industries and businesses requiring application services, cloud solutions and services, infrastructure services, industry software and solutions, mobility solutions etc.

Positioning

Positioned as the global leader in providing technology enabled solutions and services

Computer Sciences Corporation (CSC) SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Computer Sciences Corporation (CSC). Strengths are:

1. CSC has been IT leader for more than 50 years
2. More than 70,000 professionals which serve clients in more than 70 countries
3. Covers wide range of industries from aerospace and defense to travel , transportation etc.
4. Company has acquired DynCorp and Covansys Corporation

5. Diverse range of offerings from cloud, cybersecurity to applications and mobility.

6. High awareness about the company and strong customer relationships

Weaknesses

Here are the weaknesses of Computer Sciences Corporation (CSC) :

1. Lower international penetration due to high competition
2. Company has faced high criticism for engaging in lobbying and not paying any taxes
3. The company has been accused of breaching human rights
4. The revenues have been falling which impact investor confidence

Opportunities

Following are the Opportunities of Computer Sciences Corporation (CSC) :

1. Further increase penetration in markets in Asia, Australia and Europe
2. Demand for cloud based solutions is on the increase
3. Big Data analytic tools are required in almost all industries in present times and have huge growth potential

4. Companies spend a lot on cybersecurity solutions

Threats

The threats of Computer Sciences Corporation (CSC) are as mentioned :

1. High competition from other large IT companies internationally
2. Constant innovation needed to provide solutions for threats to cyber security which is very crucial
3. Requires the maintenance of a huge working staff which leads to higher costs if not outsourced.

Computer Sciences Corporation (CSC) Competition

Competitors

Below are the 3 main Computer Sciences Corporation (CSC) competitors :

1. IBM
2. Accenture
3. HP Hewlett-Packard


The brandguide table above concludes the Computer Sciences Corporation (CSC) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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